New Culture Of Storytelling
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New Culture Of Storytelling

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Slides from my presentation at the #10NTC conference in Atlanta.

Slides from my presentation at the #10NTC conference in Atlanta.

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    New Culture Of Storytelling New Culture Of Storytelling Presentation Transcript

    • The New Culture of Storytelling Nonprofit Technology Conference April 9, 2010 Michaela Hackner, Senior Project Officer The New Culture of Storytelling April 9, 2010 0
    • I am... Michaela Guerin Hackner Web strategist, photographer, writer, hopeful changemaker. The New Culture of Storytelling April 9, 2010 1
    • Today… • Storytelling is the new black • How organizations are rocking it • The paradigm shift • Do your homework • Make it work • Own the shift Regardless of where we work, there are often amazing stories to tell… The New Culture of Storytelling April 9, 2010 2
    • 1. Storytelling is the new black The New Culture of Storytelling April 9, 2010 3
    • You know storytelling is important Stories help us: Process complex ideas Understand our experiences Relate to others CONNECT The New Culture of Storytelling April 9, 2010 4
    • Storytelling is at the heart of our human experience The New Culture of Storytelling April 9, 2010 5
    • We tell stories every minute of every day The New Culture of Storytelling April 9, 2010 6
    • And stories connect us all And stories connect us all. The New Culture of Storytelling April 9, 2010 7
    • And everyone is doing it The New Culture of Storytelling April 9, 2010 8
    • 2. How organizations are rocking it The New Culture of Storytelling April 9, 2010 9
    • I m Second The New Culture of Storytelling April 9, 2010 10
    • And everyone is doing it The New Culture of Storytelling April 9, 2010 11
    • And everyone is doing it The New Culture of Storytelling April 9, 2010 12
    • The New Culture of Storytelling April 9, 2010 13
    • The New Culture of Storytelling April 9, 2010 14
    • And these organizations want your stories too! The New Culture of Storytelling April 9, 2010 15
    • 3. The paradigm shift The New Culture of Storytelling April 9, 2010 16
    • Organizational Backing The New Culture of Storytelling April 9, 2010 17
    • New structure / stakeholder empowerment • Make storytelling a priority • Empower staff, stakeholders, and beneficiaries • Provide training • Develop a storytelling toolkit • Provide incentives • Lead by example The New Culture of Storytelling April 9, 2010 18
    • Resources The New Culture of Storytelling April 9, 2010 19
    • 4. Do your homework The New Culture of Storytelling April 9, 2010 20
    • Organization lacking commitment The New Culture of Storytelling April 9, 2010 21
    • 5. Make it work The New Culture of Storytelling April 9, 2010 22
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    • The New Culture of Storytelling April 9, 2010 33
    • 6. Own the shift The New Culture of Storytelling April 9, 2010 34
    • Storytelling done right The New Culture of Storytelling April 9, 2010 35
    • Q&A and Discussion Thank You! Michaela Hackner mhackner@forumone.com @kalabird The New Culture of Storytelling April 9, 2010 36