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Tagging - web 2 expo 2008
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  • 1. Kakul Srivastava flickr.com/photos/kakul
  • 2. tagging
  • 3. tagging opportunities & challenges of scale
  • 4. definitions
  • 5. tag
    • Pronunciation: ’tag
    • Function: noun
    • Etymology:
      • Middle English tagge;
      • akin to Middle Low German tagge, tacke
    • Date: 14th century
    • Definitions:
        • 1 :  a loose hanging piece of cloth :   tatter
        • 2 :  a metal or plastic binding on an end of a shoelace
        • 3 :  a piece of hanging or attached material; specifically :  a loop, knot, or tassel on a garment
        • 4 a :  a brief quotation used for rhetorical emphasis or sententious effect b :  a recurrent or characteristic verbal expression c :   tagline
        • 5 a :  a cardboard, plastic, or metal marker used for identification or classification <license tags >
        • 6 :  a detached fragmentary piece :   bit
        • 7 :  a graffito in the form of an identifying name or symbol
    http://www.flickr.com/photos/grodscorp/1420961279/
  • 6. more specifically, tagging is…
    • unstructured
    by (l2r): carf, steelmonkey, anarchosyn, 0olong, Daniel Williams
  • 7. social
  • 8. organic
  • 9. scale
  • 10. http://farm2.static.flickr.com/1113/534748833_f51c84dc71_b.jpg by: Rupert Taylor-Price • http://www.flickr.com/photos/rupertuk/534748833 equal to 100 heights of mt. everest
  • 11.
    • extend beyond the yellow river
    by: J. F. Kr • http://www.flickr.com/photos/jwang7/486474760/
  • 12.
    • cover the floor of 14 Super Wal-Marts
    by: ratterrell • http://www.flickr.com/photos/ratterrell/4481631/
  • 13. tags on flickr, trajectory break for a personal story
  • 14. tags on flickr, trajectory
  • 15. tags on flickr, trajectory
  • 16. behaviors
  • 17. growth is exponential
  • 18. increasing sophistication of use
    • “ I exist”
    concepts: “ birthday” “ party” “ vacation” 12 42 14 50
  • 19. increasing sophistication of use
    • me and the other – “here I am!!”
      • making my stuff “findable”
      • numbers explode
      • many more “concepts” to define & to search for
  • 20. increasing sophistication of use
    • “ Hi! Can we play?”
      • my friends annotate
      • formalized interactions
      • the commons
  • 21.
    • the commons
  • 22.  
  • 23. Monday 09:25
  • 24. Monday 09:30
  • 25. Monday 09:37
  • 26. Monday 09:46
  • 27. Monday 10:00
  • 28. Monday 10:10
  • 29. Monday 10:18
  • 30. Monday 10:36
  • 31. Monday 10:36 1 HOUR
  • 32. Monday 10:36 1 HOUR 150 TAGS
  • 33. Monday 10:36
  • 34. Monday 10:45
  • 35. Monday 10:56
  • 36. Monday 11:16
  • 37. Monday 11:47
  • 38. Monday 12:00
  • 39. Monday 12:20
  • 40. Monday 12:20 3 HOURS
  • 41. Monday 12:20 3 HOURS 767 TAGS
  • 42. Monday 12:20
  • 43. Monday 12:55
  • 44. Monday 13:14
  • 45. Monday 14:26
  • 46. Monday 15:40
  • 47. Wednesday 17:03
  • 48. Thursday 10:49
  • 49. Thursday 10:49 24 HOURS
  • 50. Thursday 10:49 24 HOURS 11,000 TAGS
  • 51. magic
  • 52. sly, russian, mathematical magic
  • 53.
    • clustering
    Inferred “tags”
  • 54.
    • hot tags
    Inferred “tags”
  • 55.
    • places
    Inferred “tags”
  • 56.
    • inferred geo locations
    • “ hot tag” + location tag (i.e. “capital” + “washington d.c.”)
    places
  • 57. watch this space
  • 58.
    • sub tags
      • people tags
      • regions (think video)
    more metadata by: .schill, beckyb
  • 59.
    • Explore / Tags / aero:model=a319
    more metadata: machinetags by: .schill, beckyb 4 aero:type 1586 aero:tail 94 aero:special 1808 aero:series 2 aero:port 2404 aero:model 1574 aero:man 3143 aero:airport 2342 aero:airline 1 aero:airlene 2 aero:aiport 9 aero:ICAO Photos Namespace:Predicate
  • 60. more metadata: machinetags
  • 61.
    • “ suggest” tags
    • “ correct” tags
    • “ play” tags
    more interaction
  • 62.
    • is this interesting?
    • is this related? (places, events)
    • is this a story?
    • is it news?
    more “network” magic by (l2r): antitezo, sheng-fa lin 林勝發 , pingnews.com, TrevorLowe
  • 63.
    • increasing surface area
    • tag cloud
    greatest challenge
  • 64.
    • increasing surface area
    • search
    greatest challenge
  • 65.
    • increasing surface area
    • explore/places/calendar
    greatest challenge