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Tagging - web 2 expo 2008
Tagging - web 2 expo 2008
Tagging - web 2 expo 2008
Tagging - web 2 expo 2008
Tagging - web 2 expo 2008
Tagging - web 2 expo 2008
Tagging - web 2 expo 2008
Tagging - web 2 expo 2008
Tagging - web 2 expo 2008
Tagging - web 2 expo 2008
Tagging - web 2 expo 2008
Tagging - web 2 expo 2008
Tagging - web 2 expo 2008
Tagging - web 2 expo 2008
Tagging - web 2 expo 2008
Tagging - web 2 expo 2008
Tagging - web 2 expo 2008
Tagging - web 2 expo 2008
Tagging - web 2 expo 2008
Tagging - web 2 expo 2008
Tagging - web 2 expo 2008
Tagging - web 2 expo 2008
Tagging - web 2 expo 2008
Tagging - web 2 expo 2008
Tagging - web 2 expo 2008
Tagging - web 2 expo 2008
Tagging - web 2 expo 2008
Tagging - web 2 expo 2008
Tagging - web 2 expo 2008
Tagging - web 2 expo 2008
Tagging - web 2 expo 2008
Tagging - web 2 expo 2008
Tagging - web 2 expo 2008
Tagging - web 2 expo 2008
Tagging - web 2 expo 2008
Tagging - web 2 expo 2008
Tagging - web 2 expo 2008
Tagging - web 2 expo 2008
Tagging - web 2 expo 2008
Tagging - web 2 expo 2008
Tagging - web 2 expo 2008
Tagging - web 2 expo 2008
Tagging - web 2 expo 2008
Tagging - web 2 expo 2008
Tagging - web 2 expo 2008
Tagging - web 2 expo 2008
Tagging - web 2 expo 2008
Tagging - web 2 expo 2008
Tagging - web 2 expo 2008
Tagging - web 2 expo 2008
Tagging - web 2 expo 2008
Tagging - web 2 expo 2008
Tagging - web 2 expo 2008
Tagging - web 2 expo 2008
Tagging - web 2 expo 2008
Tagging - web 2 expo 2008
Tagging - web 2 expo 2008
Tagging - web 2 expo 2008
Tagging - web 2 expo 2008
Tagging - web 2 expo 2008
Tagging - web 2 expo 2008
Tagging - web 2 expo 2008
Tagging - web 2 expo 2008
Tagging - web 2 expo 2008
Tagging - web 2 expo 2008
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Tagging - web 2 expo 2008

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    • 1. Kakul Srivastava flickr.com/photos/kakul
    • 2. tagging
    • 3. tagging opportunities & challenges of scale
    • 4. definitions
    • 5. tag <ul><li>Pronunciation: ’tag </li></ul><ul><li>Function: noun </li></ul><ul><li>Etymology: </li></ul><ul><ul><li>Middle English tagge; </li></ul></ul><ul><ul><li>akin to Middle Low German tagge, tacke </li></ul></ul><ul><li>Date: 14th century </li></ul><ul><li>Definitions: </li></ul><ul><ul><ul><li>1 :  a loose hanging piece of cloth :   tatter </li></ul></ul></ul><ul><ul><ul><li>2 :  a metal or plastic binding on an end of a shoelace </li></ul></ul></ul><ul><ul><ul><li>3 :  a piece of hanging or attached material; specifically :  a loop, knot, or tassel on a garment </li></ul></ul></ul><ul><ul><ul><li>4 a :  a brief quotation used for rhetorical emphasis or sententious effect b :  a recurrent or characteristic verbal expression c :   tagline </li></ul></ul></ul><ul><ul><ul><li>5 a :  a cardboard, plastic, or metal marker used for identification or classification &lt;license tags &gt; </li></ul></ul></ul><ul><ul><ul><li>6 :  a detached fragmentary piece :   bit </li></ul></ul></ul><ul><ul><ul><li>7 :  a graffito in the form of an identifying name or symbol </li></ul></ul></ul>http://www.flickr.com/photos/grodscorp/1420961279/
    • 6. more specifically, tagging is… <ul><li>unstructured </li></ul>by (l2r): carf, steelmonkey, anarchosyn, 0olong, Daniel Williams
    • 7. social
    • 8. organic
    • 9. scale
    • 10. http://farm2.static.flickr.com/1113/534748833_f51c84dc71_b.jpg by: Rupert Taylor-Price • http://www.flickr.com/photos/rupertuk/534748833 equal to 100 heights of mt. everest
    • 11. <ul><li>extend beyond the yellow river </li></ul>by: J. F. Kr • http://www.flickr.com/photos/jwang7/486474760/
    • 12. <ul><li>cover the floor of 14 Super Wal-Marts </li></ul>by: ratterrell • http://www.flickr.com/photos/ratterrell/4481631/
    • 13. tags on flickr, trajectory break for a personal story
    • 14. tags on flickr, trajectory
    • 15. tags on flickr, trajectory
    • 16. behaviors
    • 17. growth is exponential
    • 18. increasing sophistication of use <ul><li>“ I exist” </li></ul>concepts: “ birthday” “ party” “ vacation” 12 42 14 50
    • 19. increasing sophistication of use <ul><li>me and the other – “here I am!!” </li></ul><ul><ul><li>making my stuff “findable” </li></ul></ul><ul><ul><li>numbers explode </li></ul></ul><ul><ul><li>many more “concepts” to define &amp; to search for </li></ul></ul>
    • 20. increasing sophistication of use <ul><li>“ Hi! Can we play?” </li></ul><ul><ul><li>my friends annotate </li></ul></ul><ul><ul><li>formalized interactions </li></ul></ul><ul><ul><li>the commons </li></ul></ul>
    • 21. <ul><li>the commons </li></ul>
    • 22. &nbsp;
    • 23. Monday 09:25
    • 24. Monday 09:30
    • 25. Monday 09:37
    • 26. Monday 09:46
    • 27. Monday 10:00
    • 28. Monday 10:10
    • 29. Monday 10:18
    • 30. Monday 10:36
    • 31. Monday 10:36 1 HOUR
    • 32. Monday 10:36 1 HOUR 150 TAGS
    • 33. Monday 10:36
    • 34. Monday 10:45
    • 35. Monday 10:56
    • 36. Monday 11:16
    • 37. Monday 11:47
    • 38. Monday 12:00
    • 39. Monday 12:20
    • 40. Monday 12:20 3 HOURS
    • 41. Monday 12:20 3 HOURS 767 TAGS
    • 42. Monday 12:20
    • 43. Monday 12:55
    • 44. Monday 13:14
    • 45. Monday 14:26
    • 46. Monday 15:40
    • 47. Wednesday 17:03
    • 48. Thursday 10:49
    • 49. Thursday 10:49 24 HOURS
    • 50. Thursday 10:49 24 HOURS 11,000 TAGS
    • 51. magic
    • 52. sly, russian, mathematical magic
    • 53. <ul><li>clustering </li></ul>Inferred “tags”
    • 54. <ul><li>hot tags </li></ul>Inferred “tags”
    • 55. <ul><li>places </li></ul>Inferred “tags”
    • 56. <ul><li>inferred geo locations </li></ul><ul><li>“ hot tag” + location tag (i.e. “capital” + “washington d.c.”) </li></ul>places
    • 57. watch this space
    • 58. <ul><li>sub tags </li></ul><ul><ul><li>people tags </li></ul></ul><ul><ul><li>regions (think video) </li></ul></ul>more metadata by: .schill, beckyb
    • 59. <ul><li>Explore / Tags / aero:model=a319 </li></ul>more metadata: machinetags by: .schill, beckyb 4 aero:type 1586 aero:tail 94 aero:special 1808 aero:series 2 aero:port 2404 aero:model 1574 aero:man 3143 aero:airport 2342 aero:airline 1 aero:airlene 2 aero:aiport 9 aero:ICAO Photos Namespace:Predicate
    • 60. more metadata: machinetags
    • 61. <ul><li>“ suggest” tags </li></ul><ul><li>“ correct” tags </li></ul><ul><li>“ play” tags </li></ul>more interaction
    • 62. <ul><li>is this interesting? </li></ul><ul><li>is this related? (places, events) </li></ul><ul><li>is this a story? </li></ul><ul><li>is it news? </li></ul>more “network” magic by (l2r): antitezo, sheng-fa lin 林勝發 , pingnews.com, TrevorLowe
    • 63. <ul><li>increasing surface area </li></ul><ul><li>tag cloud </li></ul>greatest challenge
    • 64. <ul><li>increasing surface area </li></ul><ul><li>search </li></ul>greatest challenge
    • 65. <ul><li>increasing surface area </li></ul><ul><li>explore/places/calendar </li></ul>greatest challenge

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