Shruti's marketing(presentation)
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Shruti's marketing(presentation)

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    Shruti's marketing(presentation) Shruti's marketing(presentation) Presentation Transcript

    • Presentation On “PRODUCT LIFE CYCLE” Marketing Management(203) Session-2011-2012Submitted By:- Shruti Kak Submitted To:- Mr. Anil SharmaRoll No:- 15 Department Of Management Studies(BBA PROGRAME)
    • CONTENTS….Meaning…Introduction Stage…Growth Stage…Maturity Stage…Decline Stage…
    • Meaning…The term Product Life Cycle denotes the stagesthrough which a product passes. Every productpasses through certain stages until it becomesobsolete and is discarded.
    • IntroductionStage…This is the first stage of PLC and started with thelaunching of new product in the market….Strategies of Introductiono Rapid skimming strategy…Stage….o Slow skimming strategy…o A rapid Penetration strategy…o A slow Penetration strategy…
    • Growth Stage…This is the stage during which the product isaccepted by consumers characterized by a rapidincrease in its sales volume and profits…
    • Maturity Stage…This stage is characterized by a continuousdecline in the growth rate of its sales value due tomore competitiors.This stage last much longerthan the growth stage….
    • Decline Stage…In the final stage of the product, the product losesits distinctiveness and becomes obsolete. Newproduct enters in the market and push out theexisting competiting products…
    • Thank You…
    • Thank You…