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Keep your text simple and short.Wednesday, April 18, 12
Limit yourself. • No more than 2 typefaces and 3 fonts in a document. • Use one size for headers, one for subheads, and one for body text.Wednesday, April 18, 12
Why? • Because huge blocks of texts on a screen confuse the eye and overwhelm the mind. Your audience will be much busier trying to read it all than they will be paying attention to you. You want to minimize the possible distractions, because presentation situations are generally distracting enough. People are cold, people are hot, people are thinking about what’s on TV tonight, and now you’ve got them reading all this text. And it’s a lot, isn’t it?Wednesday, April 18, 12
• What’s even worse is when presenters minimize the font size in order to ﬁt more stuff on the screen. Then people have to squint, and they get headaches, and they wonder what the heck is up with you and your design skills. Why are you ambushing them with all this text? Do you really need for them to read your presentation? No, not really. You need to tell your story and use the PowerPoint slides to provide visual emphasis of you major points. • Folks who do this sort of thing usually also try to squeeze multiple points onto one slide -- all in tiny type. And they go on and on and on and on and on and on and on and on and on and on and on and on with the text because they’re trying to ﬁll up space, because they think that a really full slide is a good and important slide. This is rarely the case.Wednesday, April 18, 12
Be clean. • Highlight your major points. • That’s all. • You just want to drive them home visually.Wednesday, April 18, 12