Usable Presentation Design
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Usable Presentation Design

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    Usable Presentation Design Usable Presentation Design Presentation Transcript

    • Giving Usable PresentationsWednesday, April 18, 12
    • Wednesday, April 18, 12
    • TufteWednesday, April 18, 12
    • Here’s what he says:Wednesday, April 18, 12
    • PowerPoint is Evil.Wednesday, April 18, 12
    • PowerPoint is Evil. Makes us stupid.Wednesday, April 18, 12
    • PowerPoint is Evil. Makes us stupid. Makes us boring.Wednesday, April 18, 12
    • PowerPoint is Evil. Makes us stupid. Makes us boring. Wastes time.Wednesday, April 18, 12
    • PowerPoint is Evil. Makes us stupid. Makes us boring. Wastes time. Degrades quality of communication.Wednesday, April 18, 12
    • Here’s the reality:Wednesday, April 18, 12
    • 1. Powerpoint is here to stay.Wednesday, April 18, 12
    • 2. All visual elements are what you make them.Wednesday, April 18, 12
    • 3. Everything depends on your communication skills.Wednesday, April 18, 12
    • Audience boredom is usually a content failure, not a decoration failure.Wednesday, April 18, 12
    • Wednesday, April 18, 12
    • FunctionWednesday, April 18, 12
    • Function OverWednesday, April 18, 12
    • Function Over FormWednesday, April 18, 12
    • Always.Wednesday, April 18, 12
    • (But form still counts.)Wednesday, April 18, 12
    • Signal vs NoiseWednesday, April 18, 12
    • You’ve probably been doing traditional PowerPoints all these years.Wednesday, April 18, 12
    • Here’s what I want you to aim for in your final presentation to this class:Wednesday, April 18, 12
    • Simple.Wednesday, April 18, 12
    • Few bullets.Wednesday, April 18, 12
    • Minimal text.Wednesday, April 18, 12
    • No logos.Wednesday, April 18, 12
    • No unnecessary elements.Wednesday, April 18, 12
    • Strong images.Wednesday, April 18, 12
    • Simple.Wednesday, April 18, 12
    • Striking.Wednesday, April 18, 12
    • Humans think visually.Wednesday, April 18, 12
    • Look at this stock graph:Wednesday, April 18, 12
    • Wednesday, April 18, 12
    • “Visual” has many elements:Wednesday, April 18, 12
    • TypefacesWednesday, April 18, 12
    • DesignWednesday, April 18, 12
    • ImagesWednesday, April 18, 12
    • All of these buildWednesday, April 18, 12
    • EthosWednesday, April 18, 12
    • Wednesday, April 18, 12
    • Wednesday, April 18, 12
    • Ethos Ethos Ethos!Wednesday, April 18, 12
    • So, having said that:Wednesday, April 18, 12
    • Let’s think about document design.Wednesday, April 18, 12
    • First concern: legibilityWednesday, April 18, 12
    • • This is 12 point type.Wednesday, April 18, 12
    • • This is 18 point type.Wednesday, April 18, 12
    • • This is 28 point type. This is about as small as you ever want to go for projected presentations.Wednesday, April 18, 12
    • • This is 32 point type -- a bullet size.Wednesday, April 18, 12
    • This is 64 point. It’s a good size for headers and statements.Wednesday, April 18, 12
    • All of that was in sans-serif type.Wednesday, April 18, 12
    • Examples of sans-serif typefaces: • This is Arial. • This is Century Gothic. • This is Helvetica. • This is Verdana. • (All of these are 32 point.)Wednesday, April 18, 12
    • (Serifs are those little tails on the edges of letters.)Wednesday, April 18, 12
    • Wednesday, April 18, 12
    • Examples of serif typefaces: • This is Georgia. • This is Goudy Old Style. • This is Palatino. • This is Times New Roman. • All of these are also 32 point.Wednesday, April 18, 12
    • Be wary of novelty typefaces. • This is braggadocio. • This is Brush Script MT • This is Colonna • This is Curlz • This is HerculanumWednesday, April 18, 12
    • What if you wrote everything in Curlz? • It would be harder to read, for one thing. • It also tampers with your ethos. • This is not a very professional typeface.Wednesday, April 18, 12
    • Sometimes it can work for you.Wednesday, April 18, 12
    • Intro to Goth Culture (That is Blackmoor)Wednesday, April 18, 12
    • New Football Stadium (That is Princeton)Wednesday, April 18, 12
    • Fonts • This is a bold font. • This is an italic font. • This is a bold italic font.Wednesday, April 18, 12
    • DON’T WRITE IN ALL CAPS. IT SLOWS YOUR READER DOWN CONSIDERABLY.Wednesday, April 18, 12
    • Sometimes a bit of color is rather pleasant.Wednesday, April 18, 12
    • Why use color?Wednesday, April 18, 12
    • Focuses attention.Wednesday, April 18, 12
    • Focuses attention.Wednesday, April 18, 12
    • Wednesday, April 18, 12
    • Don’t make it look like a rainbow blew up on your slides.Wednesday, April 18, 12
    • Problems:Wednesday, April 18, 12
    • Wednesday, April 18, 12
    • Room lighting can be a huge issue.Wednesday, April 18, 12
    • So is the way colors look when projected.Wednesday, April 18, 12
    • Wednesday, April 18, 12
    • Also, be kind to your audience’s eyes.Wednesday, April 18, 12
    • Yellow text on a garish background?Wednesday, April 18, 12
    • Wednesday, April 18, 12
    • Also, be sure to account for cultural considerations.Wednesday, April 18, 12
    • Wednesday, April 18, 12
    • Do your best to develop a general sense of these things beforehand.Wednesday, April 18, 12
    • So, what should be on a slide?Wednesday, April 18, 12
    • Ideally, not much.Wednesday, April 18, 12
    • Keep your text simple and short.Wednesday, April 18, 12
    • Limit yourself. • No more than 2 typefaces and 3 fonts in a document. • Use one size for headers, one for subheads, and one for body text.Wednesday, April 18, 12
    • Why? • Because huge blocks of texts on a screen confuse the eye and overwhelm the mind. Your audience will be much busier trying to read it all than they will be paying attention to you. You want to minimize the possible distractions, because presentation situations are generally distracting enough. People are cold, people are hot, people are thinking about what’s on TV tonight, and now you’ve got them reading all this text. And it’s a lot, isn’t it?Wednesday, April 18, 12
    • • What’s even worse is when presenters minimize the font size in order to fit more stuff on the screen. Then people have to squint, and they get headaches, and they wonder what the heck is up with you and your design skills. Why are you ambushing them with all this text? Do you really need for them to read your presentation? No, not really. You need to tell your story and use the PowerPoint slides to provide visual emphasis of you major points. • Folks who do this sort of thing usually also try to squeeze multiple points onto one slide -- all in tiny type. And they go on and on and on and on and on and on and on and on and on and on and on and on with the text because they’re trying to fill up space, because they think that a really full slide is a good and important slide. This is rarely the case.Wednesday, April 18, 12
    • Be clean. • Highlight your major points. • That’s all. • You just want to drive them home visually.Wednesday, April 18, 12
    • Use high contrast.Wednesday, April 18, 12
    • Use clean backgrounds.Wednesday, April 18, 12
    • Don’t do this:Wednesday, April 18, 12
    • Wednesday, April 18, 12
    • This is a little better, but still not entirely effective:Wednesday, April 18, 12
    • Wednesday, April 18, 12
    • Be appropriate.Wednesday, April 18, 12
    • Your background and font should match your topic.Wednesday, April 18, 12
    • Wednesday, April 18, 12
    • Wednesday, April 18, 12
    • Kill monotony!Wednesday, April 18, 12
    • Don’t be afraid to play.Wednesday, April 18, 12
    • Picture Superiority EffectWednesday, April 18, 12
    • (n): Theory that states pictures are better remembered than words.Wednesday, April 18, 12
    • Which slide is more memorable?Wednesday, April 18, 12
    • Rolleiflex CameraWednesday, April 18, 12
    • orWednesday, April 18, 12
    • Wednesday, April 18, 12
    • Wednesday, April 18, 12
    • orWednesday, April 18, 12
    • Wednesday, April 18, 12
    • Powerful Efficient DirectWednesday, April 18, 12
    • When choosing images, aim forWednesday, April 18, 12
    • Big and clearWednesday, April 18, 12
    • InterestingWednesday, April 18, 12
    • This is a perfectly fine photo of a cow.Wednesday, April 18, 12
    • But this one is way more memorable:Wednesday, April 18, 12
    • Wednesday, April 18, 12
    • Strive for clarity.Wednesday, April 18, 12
    • Wednesday, April 18, 12
    • Grab the largest images possible to avoid pixelation.Wednesday, April 18, 12
    • At least 800 pixels will give you the clearest cow possible.Wednesday, April 18, 12
    • Wednesday, April 18, 12