Usability Testing Participants

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Usability Testing Participants

  1. 1. Finding the Participants: Profiles, Personas, and BackgroundsMonday, February 20, 12
  2. 2. Step 1: WalkthroughMonday, February 20, 12
  3. 3. Step 2: Audience AnalysisMonday, February 20, 12
  4. 4. We do this for every doc in tech comm.Monday, February 20, 12
  5. 5. Monday, February 20, 12
  6. 6. Who are the stakeholders?Monday, February 20, 12
  7. 7. Who is the decision-maker?Monday, February 20, 12
  8. 8. Who are the users?Monday, February 20, 12
  9. 9. One of these things is not like the others.Monday, February 20, 12
  10. 10. usersMonday, February 20, 12
  11. 11. Who are you talking to?Monday, February 20, 12
  12. 12. Monday, February 20, 12
  13. 13. develop user profiles.Monday, February 20, 12
  14. 14. Characterize users.Monday, February 20, 12
  15. 15. Who are these people, anyway?Monday, February 20, 12
  16. 16. What’s their story?Monday, February 20, 12
  17. 17. The user of our web site reservation system travels at least a few times a year and stays in a hotel each time. He or she typically books his or her own travel online, especially leisure travel. He or she may belong to hotel rewards programs. ( R&C 116)Monday, February 20, 12
  18. 18. does some info already exist?Monday, February 20, 12
  19. 19. Monday, February 20, 12
  20. 20. Existing Docs: Product Spec Documents BRD (Business Req. Doc) Marketing StudiesMonday, February 20, 12
  21. 21. if not, then it’s on you.Monday, February 20, 12
  22. 22. Define User GroupsMonday, February 20, 12
  23. 23. Novice Expert Etc.Monday, February 20, 12
  24. 24. But also:Monday, February 20, 12
  25. 25. definitions will vary by testing site.Monday, February 20, 12
  26. 26. You get to decide how users are defined.Monday, February 20, 12
  27. 27. Requirements and Classifiers for SelectionMonday, February 20, 12
  28. 28. Requirements:Monday, February 20, 12
  29. 29. Requirements: What participants must come into the session knowing already. (R&C 121)Monday, February 20, 12
  30. 30. Classifiers:Monday, February 20, 12
  31. 31. Classifiers: help you put participants into categories (or groups) that may explain some effects you see in the test. (R&C 121)Monday, February 20, 12
  32. 32. Monday, February 20, 12
  33. 33. document user profilesMonday, February 20, 12
  34. 34. • Age • Gender • Education Level • Experience • Skills • Attitudes • Culture • Class / income levelMonday, February 20, 12
  35. 35. site-specific characteristicsMonday, February 20, 12
  36. 36. in the end, you should be able to describeMonday, February 20, 12
  37. 37. range of skills behaviors experienceMonday, February 20, 12
  38. 38. Monday, February 20, 12
  39. 39. Every end user falls somewhere within your spectrum.Monday, February 20, 12
  40. 40. and then within categories.Monday, February 20, 12
  41. 41. Determine the Number of ParticipantsMonday, February 20, 12
  42. 42. • degree of confidence required in results • number of available resources to set up & develop the test • available of type of participants you require • duration of test sessionsMonday, February 20, 12
  43. 43. We are humans constrained by space and time.Monday, February 20, 12
  44. 44. internal participants: • Test the test • Exploratory research • “Best case” testingMonday, February 20, 12
  45. 45. External participantsMonday, February 20, 12
  46. 46. screen & selectMonday, February 20, 12
  47. 47. schedule & confirmMonday, February 20, 12
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