Social media for sme

SOCMED MARKETING FOR SME YUSWOHADY Blog: www.yuswohady.com Twitter: @yuswohady

1INTRODUCTION

THE FIRSTSOCMED MARKETING BOOK IN INDONESIA

Offline Customer COMMUNITY Online E= wMC2Marketing ENERGY Word of MOUTH (MOUSE)(Horizontal Power) “HORIZONTAL MEANS SOCIAL”

MARKETING 1.0 MARKETING 2.0 VERTICAL HORIZONTAL 1 to Many Many to Many Marketer as Marketer as BROADCASTER CONNECTOR

Five Reasons Why Business is Social        !   Consumer Conversation Collaboration Community CollectiveGenerated Intelligence Content

DEMOCRATIZATION OF RESOURCES SIZE ISN’T MATTER ANYMORE

REMEMBER... SOCIAL MEDIA AGE ISSMALL BUSINESS AGE

2THE MODEL

SOCMED MARKETING FOR SME THE SIMPLE MODEL COCREATION TARGET COMMON INTEREST COMMON PURPOSE & IDENTITY CONSUMERCONVERSATION ACTIVATION

STEP #1 DEFINE YOUR TARGET CONSUMERS STEP #2 IDENTIFY COMMON INTERESTS STEP #2BUILD CONVERSATION, ACTIVATION, COCREATION

EXAMPLE An SME that operates a pre-schoolinstitution wants build a community of moms that concern with the development of their children.

#1. DEFINE YOUR TARGET CONSUMERS EVANGELIST AND LOYAL MOM CUSTOMERS THE GOAL CONVERSATION ACTIVATION COCREATION THE HOME: THE EVENT: THE BUZZ: Inspiring Moms Inspiring Moms Inspiring Moms Blog Award Community THE PROGRAM VISIONARY MOMS, ORDINARY MOMS Geographic: Urban, younger moms, 25-39 Demographic: Have todler, pre-school, AB Pshycographic: Modern, info freak, very concern about children development THE CONSUMERS

#2. IDENTIFY COMMON INTERESTSCommon interest: They are very concern about the development of their children - their school, food, health, activities, and of course... their future

#3. BUILD CONVERSATION, ACTIVATION, COCREATION Invite customers to speak up

THE SIMPLE SOCMED PLATFORM SM “THE ROAD” CHANNEL LANDING PAGE “THE HOME” COMMUNITY BLOG SM SM CHANNEL CHANNEL

Every Company Is Media Company EC = MC Tom Foremsky Because every company must create and publish content that attract its community member

MARKETING IS NOT ONLY ABOUT SELLING IT’S ABOUT FACILITATING

3CASE STUDY

CASE STUDYWINWEB

WinWeb is an SME that sells cloud-based small business software. It develops asocial media strategy that facused on building community and creating relevant contents for its target client i.e. small business.

THE PRODUCT AND SOLUTION

THE CONTENT: “HOW-TO” VIDEO PROGRAMS

THE CONTENT: CONVERSATION THROUGH BLOG

THE CONTENT: “TIPS-BASED” ARTICLES

THE CONTENT: CHANNELING THROUGH TWITTER

THE CONTENT: CHANNELING THROUGH OTHER BLOG

CASE STUDY YUSWOHADY*note: narsis dikit nggak papa ya... Hehehe 

LANDING PAGESM CHANNEL

LANDING PAGE SM CHANNEL

SM CHANNEL: FACEBOOK - NOTES

SM CHANNEL: TWITTER

SM CHANNEL: FOURSQUARE

CONVERSATION: ARTICLE DISCUSSION

ACTIVATION: OFFLINE SEMINAR

COCREATION: INVITE FOLLOWERS TO CONTRIBUTE Follower diajak menyumbang pemikiran mengenai Consumer 3000 dengan menggunakan hashtag #cc3000

THANK YOU FOLLOW@YUSWOHADY

Social media for sme

by kakatomi on Dec 15, 2011

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