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  • 1. Positioning the Mindanao Cocoa Brand for High Value and High Quality Production Kakao Konek Davao, Philippines Nov 21-23 2012
  • 2. Agenda• Global Cocoa Update• Asia Opportunity• Philippines: The Vision• Value Focus: Productivity, Quality, Certification• Sustainable Cocoa: Farmers First
  • 3. West Africa is nearly 70% of the world supply v
  • 4. Cocoa is in crisis
  • 5. 5.04.75 4.54.25 4.03.75 3.5 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
  • 6. Cycle of Decline ECONOMIC ISSUES DECLINING COCOA YIELDS AND QUALITYENVIRONMENTAL SOCIAL ISSUESISSUES
  • 7. Asia: Double Digit Growth inChocolate ConsumptionBut still depend on Africa forfermented quality cocoa beans
  • 8. Philippines is strategic to meet Asia’s needfor quality, certified cocoa Vision: By 2020, 100,000 mt of quality certified cocoa from Philippines
  • 9. As we scale up, focus on 3 key areas: Productivity Quality Certification 2kg/tree Meet National UTZ/RA Standard Research Capability  Value chain Social compliant Transfer of Technology  Policy Environment compliant Fertiliser Export standard Pest & Disease Mgt Post harvest processing Good Agri PracticesPolicy: Nursery9
  • 10. Win for Win for The Win for The Farmer + Producing Countries + Chocolate Industry + Win for The ConsumerImproved Quality of Life Reinvestment Farmer Income Productivity 3x is proven
  • 11. 3xis proven
  • 12. • Sulawesi farmer Haji Hassan• Training, grafting and fertilizer• From 0.7 to 2.7 tons/ha in 2 years• Tripled his annual profit to US $5000.
  • 13. Cocoa Development Center + Cocoa Village Center:Deliver “Productivity & Quality” Package to Farmers CDC X 20 CVCs CVC CVC CVC CVC CVC X 100 Farmers Will reach 2,000 farmers
  • 14. First CDCinPhilippines…….Moreto come
  • 15. No One Can do this alone!!
  • 16. COLLABORATION – the New Competition Central Government & Agencies Thriving CocoaPrivate Sector Driven By Productivity, DevelopmentSectors Partners Quality and Collaboration Provincial Government & District Leaders
  • 17. Let’s accelerate our commitment to a 100,000t sustainable cocoa sector by 2020