05 3rd speaker yee chow b kakao konek nov2012

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05 3rd speaker yee chow b kakao konek nov2012

  1. 1. Positioning the Mindanao Cocoa Brand for High Value and High Quality Production Kakao Konek Davao, Philippines Nov 21-23 2012
  2. 2. Agenda• Global Cocoa Update• Asia Opportunity• Philippines: The Vision• Value Focus: Productivity, Quality, Certification• Sustainable Cocoa: Farmers First
  3. 3. West Africa is nearly 70% of the world supply v
  4. 4. Cocoa is in crisis
  5. 5. 5.04.75 4.54.25 4.03.75 3.5 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
  6. 6. Cycle of Decline ECONOMIC ISSUES DECLINING COCOA YIELDS AND QUALITYENVIRONMENTAL SOCIAL ISSUESISSUES
  7. 7. Asia: Double Digit Growth inChocolate ConsumptionBut still depend on Africa forfermented quality cocoa beans
  8. 8. Philippines is strategic to meet Asia’s needfor quality, certified cocoa Vision: By 2020, 100,000 mt of quality certified cocoa from Philippines
  9. 9. As we scale up, focus on 3 key areas: Productivity Quality Certification 2kg/tree Meet National UTZ/RA Standard Research Capability  Value chain Social compliant Transfer of Technology  Policy Environment compliant Fertiliser Export standard Pest & Disease Mgt Post harvest processing Good Agri PracticesPolicy: Nursery9
  10. 10. Win for Win for The Win for The Farmer + Producing Countries + Chocolate Industry + Win for The ConsumerImproved Quality of Life Reinvestment Farmer Income Productivity 3x is proven
  11. 11. 3xis proven
  12. 12. • Sulawesi farmer Haji Hassan• Training, grafting and fertilizer• From 0.7 to 2.7 tons/ha in 2 years• Tripled his annual profit to US $5000.
  13. 13. Cocoa Development Center + Cocoa Village Center:Deliver “Productivity & Quality” Package to Farmers CDC X 20 CVCs CVC CVC CVC CVC CVC X 100 Farmers Will reach 2,000 farmers
  14. 14. First CDCinPhilippines…….Moreto come
  15. 15. No One Can do this alone!!
  16. 16. COLLABORATION – the New Competition Central Government & Agencies Thriving CocoaPrivate Sector Driven By Productivity, DevelopmentSectors Partners Quality and Collaboration Provincial Government & District Leaders
  17. 17. Let’s accelerate our commitment to a 100,000t sustainable cocoa sector by 2020

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