Katie Johnson
Jacqui Glasener
Sarah Woodward

What is Mobile Marketing
• Mobile marketing connects the
University to students, alumni, and
friends through a mobile device
• Requires the user’s explicit permission

Pull Marketing
• Advertising and promotional strategies that are
meant to entice the prospect to act and engage in
your brand.
• Value, relevant, timely
• Common fun and engaging communucations are
promotions, surveys, quizzes, voting, contests.*
*certain contests like sweepstakes and games of chance are not allowed

How do we connect?
Audience must opt-in to receive:
• SMS Text Message
• WAP – Mobile Website
• Application for Device (think iPhone apps)

Standard Rates Apply
Audience must have the following:
• Ability to receive SMS text messages
• Mobile phone with data plan

SMS Text Message
Good ol’ fashion text messages that contain
marketing material. Examples include:
Promotions
Mobile wallpapers
Ringtones
Exclusive offers

WAP Push
•Good ol’ fashion text messages that push you to a
mobile website where you will find relevant,
valuable, and timely content.
•Revenue stream alert! Mobile websites can include
local advertisements (3%-6% CTR)

Mobile Application
Apple is right - There really is an app for everything
• Applications “live” on your phone
• There is usually an icon on your mobile main menu
• When you open the application it connects to the
mobile internet and content refreshed
• The app has five main menu options to enter
• SMS Text Messages are used to nudge users to
application (8 per month)

What will the app look like?
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Players
• Vendor: Harris Connect
• Now: FSAA, Athletics, Students (Student Affairs,
Collegian), Kennel Bookstore
• Near Future: Parent’s Association, Farm Market

How can you help
• We’d like for Student Affairs, the Collegian, and the
SCC to support and utilize the service
• We need supporting tech components (news feeds,
event calendar info feeds, content)
• We need your fresh ideas to improve campaigns
and content

Opt In Process
Via SMS Text Message - Text bulldogs to 37160
Online registration

This is awesome…how much?