ABI Research 2011 – 7 trillion SMS Messages Projected $133 billion – 2014 mobile enterprise sector IDC – Mobile App revenues $15.9 billion in 2012 projected to grow to $35 billion
Mobile market is very diverse and big still in early phases There is a raising trend of usage of mobile around the world Smart phone adoption – very quick, easily adapted by different age groups
Mobile user experience now matters more than ever before ◦ Define your audience , user statement ◦ Fast performing app – high user adoption rate Mobile apps – product designed with great functionality with great user experience succeeds through iteration ◦ Design objectives ,strategy ◦ Behavioral, Visceral, Reflective ◦ Design revision and recreation ◦ Content, User experience ◦ Efficient, fast performing, fully functional, flexible and simple ◦ Release to market ◦ Connection speed, speed and latency ◦ Screen sizes, cross platform, device independent pixels, optimized relative layouts and resolution independent Story telling Apps ◦ Share information ◦ Interesting , fun, entertaining
Product Design Do you want to enhance usability of the app Best design decision Basics of usability Simplicity Fast loading Security
1. Initiation: Build Your Idea, Build your App 2. Planning : Design your App 3. Executing: Develop your App 4. Monitoring & Controlling - Test your app 5. Deploying: Deploy the App
Native Apps ◦ These are specific to a given mobile platform (iOS or Android) iOS platform - Xcode and Objective-C Android platform - Java and Eclipse HMTL5 Apps ◦ write-once-run-anywhere apps Hybrid Apps ◦ Embed HTML5 apps inside a thin native container
Native Apps are specific to a given mobile platform (iOS or Android) using the development tools and language that the platform supports. iOS platform - Xcode and Objective-C Android platform - Java and Eclipse Advantages 1. They perform the best as they are meant for the platform ex: gaming, fast graphics API 2. Usability is best - look and feel ( multi touch double tap UI ) 3. Ease of use
Google free Open source framework Source: http://source.android.com - android 2.1 , android 1.5 updates in SDK SDK: http://developer.android.com Eclipse IDE - Runs in Eclipse Java version in Android VM - Java 1.6 Your Apps System Apps (context, phone-dialer, email) Android framework( access to software, activity manager, location manager, content manager and notification manager) Native Libraries Linux platform
Location based services based on context, personal preference, age, gender Social media - LinkedIn, FB, Gplus, Twitter Mobile search for page, address, price of product, buying ticket, call for reservation Mobile commerce Mobile payments Mobile context-aware services - persons interests Object recognition like camera, sensor sensitive devices, Mobile Messaging - instant messaging Mobile Email - mobile e-mail services Mobile Video - mobile video services
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