Digital transformation
We Are Museums
Warsaw, Poland, June 5, 2014
Today’s
presentation
Benefits
of digital
Challenges
Solutions
The Digital Eco System
The Role of
The Digital Expert
How to manage
DISRUPTIVE
Case Study
Founded in 1873
Nordiska museet
Photo: cwasteson, Flickr, CC-BY, http://www.flickr.com/photos/wastes/5117925636
Sweden's l...
Why transformation?
Digital isn’t something new?
Well, no but
social is!
In the 1990’s:
Digital products
Infrastructure
In the 1990’s
Technology, metadata,
collections interfaces,
long term preservation
In the early 2000’s:
Digital distribution and
infrastructure
Web strategy
In the early 2000’s
Creating basic digital
delivery capabilities
From 2007:
Increasing demands in a
changing world
In the late 2000’s:
Social media reaches the
heritage sector
Awareness of the
empowered audiences
2009:
Marketing takes initiative,
launching Facebook
2010:
Wikipedia, CC-licensing
A New Media
Strategy in 2010
A New media
department in 2011
Mandate
Budget
Staff
The process
From now on it’s an
audience driven change
The consumer demand for
digital products is still there and
continues to evolve
Digital in itself isn’t new
New expectations
New demands
Pressure to change
Transforming
the museum culture, offers,
values and brand
Not a straight path from A to Z
Many paths but not in pace
(tech development, staff, management,
audiences demands, stakeholders/funders)
No transformation
is the other alike
Demand for new capabilities,
stressful and even…
Disruptive!
“Try to change a tyre
whilst driving”
Sapient Nitro
• Business model innovation
• Customer and community
collaboration
• Cross channel integration
• Insights from analytics
•...
How to
ensure
success
Set up goals and a strategy
Get a mandate
Use the digital experts
MAKE DIGITAL RELEVANT
Who is pushing the
transformation forward?
What we’re really talking about
is someone who can bridge
...create a frictionl...
Map the social digital
eco system
Museum staff
Technology
Stakeholders
Audiences
Activities
Strategies
Digital assets
Goal...
Be patient, listen
Explain, educate, get internal
awareness and understanding
Training sessions in group
One to one support
Present to management
Present to other departments
Proper tools
– Proper mobile devices?
– Interactive screens?
– WiFi in gallery/meeting rooms?
– Laptops?
– Cloud services like Google A...
What can YOU do?
> Be social, network online
> Attend conferences
> Present at conferences
> Blog about your progress
Talk about it
Make a noise
Get attention from outside
Get attention from the
management
Be transparent
and inclusive
Be flexible, adaptive, iterate
Support the staff
Cross departmental groups
What’s next?
Try to get the full picture:
Map the eco systems
Identify the value drivers
The e-tangible
objects
as tangible assets
Identify and embrace new
museum practices
It’s not one straight
and single path
from A to Z
Learn to leverage several
channels
Learn to leverage
organizational
structures,
optimize capabilities
Find a rythm that suits
your organization
Measure the cultural
value of engagement
with digital.
Analyze. Report.
Change. Improve.
The world will
not stop changing.
Continue to monitor.
Continue to adapt and evolve.
Thank you!
Kajsa Hartig, New Media, Nordiska museet
@kajsahartig
Digital transformation, presentation at We Are Museums June 5 2014
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Digital transformation, presentation at We Are Museums June 5 2014

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Digital transformation is necessary to cope with new challenges for museums in a digital world. This presentation adresses the challenges and ways forward to make the digital tranformation as efficient as possible.

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  • Is about digital transformation. What do we mean by this? Why are we talking about transformation? What needs to be transformed?
    In 2010 the Nordiska museet in Stockholm, Sweden produced a New Media strategy. This strategy was the foundation of the New media department that was launched in 2011. Three and a half years later we have learned some lessons and above all taken a big step towards becoming a digital museum.
  • My presentation will focus on the challenges of becoming a digital organisation, look at solutions and also discuss benefits of digital.
  • My presentation will focus on the challenges of becoming a digital organisation, look at solutions and also discuss benefits of digital.
  • I will look at the digital eco system and define some major parts that affect decisions and development. I will also discuss the purpose of digital expertise in this transition and discuss why the digital staff play an important role in the process.
  • I will look at the digital eco system and define some major parts that affect decisions and development. I will also discuss the purpose of digital expertise in this transition and discuss why the digital staff play an important role in the process.
  • I will look at the digital eco system and define some major parts that affect decisions and development. I will also discuss the purpose of digital expertise in this transition and discuss why the digital staff play an important role in the process.
  • The case study of Nordiska museet will also give some insight into why the process of becoming a digital museum doesn’t happen over night, but has to take time in order to be successful.
  • The case study of Nordiska museet will also give some insight into why the process of becoming a digital museum doesn’t happen over night, but has to take time in order to be successful.
  • In the following decade we have seen
  • This also includes new digital tools and infrastructures.
  • We are talking about new nusiness models, collaboration with audiences and across departments, getting better insights, master the digital eco system,
  • A digital department or someone fully dedicted to this transformation.
  • The role of the digital expert.
  • Map the social digital eco system!
  • Set up training sessions.
  • It’s easy to get all the attention from the management, if other departments are struggling, make sure they know you are there to support them.
  • What are the key elements that key elements that build or protect the value of your business
    Sustainable value drivers. A formal commitment to provide resources or services to members of the community it serves. http://www.ncbi.nlm.nih.gov/pubmed/23869540
  • What activities involving photograph collections will directly impact progress towards your goals and are most critical to your success. These are the activities that you want to track and will help you rate your performance. Photograph collections have shiften from being a purely economic driver to being central in fulfilling the organisation’s goals. Value drivers can be tangible or intangible assets. NOT in terms of copyrights, something to sell, but to build relations with, to communicate with.
  • Keep in mind
  • Even thought we might only use 4 or 5 of all social media channels, we need to learn how to leverage several channels,
  • Digital transformation, presentation at We Are Museums June 5 2014

    1. 1. Digital transformation We Are Museums Warsaw, Poland, June 5, 2014
    2. 2. Today’s presentation
    3. 3. Benefits of digital
    4. 4. Challenges Solutions
    5. 5. The Digital Eco System
    6. 6. The Role of The Digital Expert
    7. 7. How to manage DISRUPTIVE
    8. 8. Case Study
    9. 9. Founded in 1873 Nordiska museet Photo: cwasteson, Flickr, CC-BY, http://www.flickr.com/photos/wastes/5117925636 Sweden's largest museum of cultural history
    10. 10. Why transformation?
    11. 11. Digital isn’t something new?
    12. 12. Well, no but social is!
    13. 13. In the 1990’s: Digital products Infrastructure
    14. 14. In the 1990’s Technology, metadata, collections interfaces, long term preservation
    15. 15. In the early 2000’s: Digital distribution and infrastructure Web strategy
    16. 16. In the early 2000’s Creating basic digital delivery capabilities
    17. 17. From 2007: Increasing demands in a changing world
    18. 18. In the late 2000’s: Social media reaches the heritage sector Awareness of the empowered audiences
    19. 19. 2009: Marketing takes initiative, launching Facebook
    20. 20. 2010: Wikipedia, CC-licensing
    21. 21. A New Media Strategy in 2010
    22. 22. A New media department in 2011
    23. 23. Mandate Budget Staff
    24. 24. The process
    25. 25. From now on it’s an audience driven change
    26. 26. The consumer demand for digital products is still there and continues to evolve
    27. 27. Digital in itself isn’t new
    28. 28. New expectations New demands Pressure to change
    29. 29. Transforming the museum culture, offers, values and brand
    30. 30. Not a straight path from A to Z
    31. 31. Many paths but not in pace (tech development, staff, management, audiences demands, stakeholders/funders)
    32. 32. No transformation is the other alike
    33. 33. Demand for new capabilities, stressful and even… Disruptive!
    34. 34. “Try to change a tyre whilst driving” Sapient Nitro
    35. 35. • Business model innovation • Customer and community collaboration • Cross channel integration • Insights from analytics • Digitally enabled supply chain • Networked workforce Source: IBM 2011
    36. 36. How to ensure success
    37. 37. Set up goals and a strategy Get a mandate Use the digital experts MAKE DIGITAL RELEVANT
    38. 38. Who is pushing the transformation forward? What we’re really talking about is someone who can bridge ...create a frictionless path…at every step of the journey. Brian Solis, Altimeter Photo by by Calsidyrose, Flickr, CC-BY
    39. 39. Map the social digital eco system Museum staff Technology Stakeholders Audiences Activities Strategies Digital assets Goals Context Etcetera… Digital infrastructures Copyrights & licensing Museum practices
    40. 40. Be patient, listen Explain, educate, get internal awareness and understanding
    41. 41. Training sessions in group One to one support Present to management Present to other departments
    42. 42. Proper tools
    43. 43. – Proper mobile devices? – Interactive screens? – WiFi in gallery/meeting rooms? – Laptops? – Cloud services like Google Apps? – More?
    44. 44. What can YOU do? > Be social, network online > Attend conferences > Present at conferences > Blog about your progress
    45. 45. Talk about it Make a noise Get attention from outside Get attention from the management
    46. 46. Be transparent and inclusive
    47. 47. Be flexible, adaptive, iterate Support the staff Cross departmental groups
    48. 48. What’s next?
    49. 49. Try to get the full picture: Map the eco systems
    50. 50. Identify the value drivers
    51. 51. The e-tangible objects as tangible assets
    52. 52. Identify and embrace new museum practices
    53. 53. It’s not one straight and single path from A to Z
    54. 54. Learn to leverage several channels
    55. 55. Learn to leverage organizational structures, optimize capabilities
    56. 56. Find a rythm that suits your organization
    57. 57. Measure the cultural value of engagement with digital. Analyze. Report. Change. Improve.
    58. 58. The world will not stop changing. Continue to monitor. Continue to adapt and evolve.
    59. 59. Thank you! Kajsa Hartig, New Media, Nordiska museet @kajsahartig
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