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The Social museum(-staff), School of Advanced Study, London University

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Presentation given at The Social Scholar Session at School of Advanced Study, London University, February 19 2014.

Presentation given at The Social Scholar Session at School of Advanced Study, London University, February 19 2014.

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  • 1. The Social Museum(-staff) The Social Scholar Session London School of Advanced Study London University Feb 19, 2014
  • 2. Today’s presentation • Introduction • Nordiska museet and New media • Digital in museums • Social media – why? • Disruptive – new challenges • Make it relevant for you
  • 3. Digital Navigator
  • 4. @kajsahartig Digital Navigator • Strategic planning for social media • Managing and coordinating social media efforts • Chairing a cross departmental social media work group • Supporting staff in social media efforts, internal training • Planning and launching pilot projects within digital • Evaluation of social media efforts
  • 5. Photo: cwasteson, Flickr, CC-BY, http://www.flickr.com/photos/wastes/5117925636
  • 6. Sweden’s largest cultural historical museum Founded in 1873 Situated in Stockholm Incl. four castles and manors 160 employees Photo: cwasteson, Flickr, CC-BY, http://www.flickr.com/photos/wastes/5117925636
  • 7.  More than 400 buildings  1,5 million objects  4 000 shelf metres of publications  4 000 shelf metres of archival material  6 million photographs Photo: cwasteson, Flickr, CC-BY, http://www.flickr.com/photos/wastes/5117925636
  • 8. New media strategy The New Media Department
  • 9. Communication Production Strategies Plans of action Knowledge bank Developing digital infrastructure The New Media Department
  • 10. The Digital Navigator
  • 11. The digital navigator Photo by by Calsidyrose, Flickr, CC-BY The digital expert can help navigate through changes in disruptive times
  • 12. What we’re really talking about is someone who can bridge ...create a frictionless path…at every step of the journey. Brian Solis, Altimeter Photo by by Calsidyrose, Flickr, CC-BY
  • 13. Digital in museums
  • 14. Photo: Rama, CC-BY-SA, Wikimedia Commons, http://en.wikipedia.org/wiki/File:Canon_EOS_DCS_3c_IMG_4153.jpg Photo: Ubern00b, CC-BY-SA,Wikimedia Commons, http://en.wikipedia.org/wiki/File:CD_autolev_crop.jpg
  • 15. Source: http://abm.kb.se/akt4cd/dok_fargrymd.htm
  • 16. Source: http://pliki.sbp.pl/ac/library_review_special_issue/Library-Review-special-issue-2012-miller-wornbard.pdf
  • 17. Photo: Kajsa Hartig
  • 18. Social media: • is the third most important reason why the Swedes today are using the internet (used by 70% of global Internet users) • is an important channel for dialogue and collaboration • blurs the boundaries between individuals and organizations/companies, creating new interfaces where audiences and organisations can interact
  • 19. Marketing
  • 20. Branding
  • 21. Collecting
  • 22. Collections management
  • 23. Outreach
  • 24. Audience research
  • 25. Professional and personal development
  • 26. Disruptive changes
  • 27. People Content Strategy and practice Technology The Digital Ecosystem, inspired by Yale Digital Collections Center.
  • 28. Social media: What’s in it for me?
  • 29. Make it relevant for YOU
  • 30. • Keep in touch with friends and family • Read the news • Look for a new job or studies • Plan your holiday • Pick the best school for your child
  • 31. • Keep in touch with friends and family • Read the news • Look for a new job or studies • Plan your holiday • Pick the best school for your child • Know your rights • Get the best medical treatments • Influence, make your voice heard
  • 32. Make it relevant for YOU – at work!
  • 33. • Listen • Monitor your areas of interest • Connect and engage • Learn from others • Make your voice heard, make an impact • Collaborate • Get feedback – elaborate your ideas • Make your work known to others • Personal branding, connecting with others is easier if they know who you are
  • 34. Thank you! Kajsa Hartig Digital Navigator Department of New Media Nordiska museet, Stockholm, Sweden