The Social Museum(-staff)
The Social Scholar Session
London School of Advanced Study
London University
Feb 19, 2014
Today’s presentation
• Introduction
• Nordiska museet and New media
• Digital in museums
• Social media – why?
• Disruptiv...
Digital Navigator
@kajsahartig
Digital Navigator
• Strategic planning for social media
• Managing and coordinating social media efforts
• Ch...
Photo: cwasteson, Flickr, CC-BY, http://www.flickr.com/photos/wastes/5117925636
Sweden’s largest
cultural historical museum
Founded in 1873
Situated in Stockholm
Incl. four castles and manors
160 employ...
 More than 400 buildings
 1,5 million objects
 4 000 shelf metres of publications
 4 000 shelf metres of archival mate...
New media strategy
The New Media Department
Communication Production
Strategies
Plans of action
Knowledge bank
Developing digital
infrastructure
The New Media Departm...
The Digital Navigator
The digital navigator
Photo by by Calsidyrose, Flickr, CC-BY
The digital expert can
help navigate through
changes in disru...
What we’re really talking about
is someone who can bridge
...create a frictionless path…at
every step of the journey.
Bria...
Digital in museums
Photo: Rama, CC-BY-SA, Wikimedia Commons,
http://en.wikipedia.org/wiki/File:Canon_EOS_DCS_3c_IMG_4153.jpg
Photo: Ubern00b,...
Source: http://abm.kb.se/akt4cd/dok_fargrymd.htm
Source: http://pliki.sbp.pl/ac/library_review_special_issue/Library-Review-special-issue-2012-miller-wornbard.pdf
Photo: Kajsa Hartig
Social media:
• is the third most important reason why the
Swedes today are using the internet (used by
70% of global Inte...
Marketing
Branding
Collecting
Collections
management
Outreach
Audience research
Professional and
personal development
Disruptive changes
People
Content
Strategy and
practice
Technology
The Digital Ecosystem, inspired by Yale Digital Collections Center.
Social media:
What’s in it for me?
Make it relevant
for YOU
• Keep in touch with friends and
family
• Read the news
• Look for a new job or studies
• Plan your holiday
• Pick the bes...
• Keep in touch with friends and
family
• Read the news
• Look for a new job or studies
• Plan your holiday
• Pick the bes...
Make it relevant
for YOU
– at work!
• Listen
• Monitor your areas of interest
• Connect and engage
• Learn from others
• Make your voice heard, make an impact...
Thank you!
Kajsa Hartig
Digital Navigator
Department of New Media
Nordiska museet, Stockholm, Sweden
The Social museum(-staff), School of Advanced Study, London University
The Social museum(-staff), School of Advanced Study, London University
The Social museum(-staff), School of Advanced Study, London University
The Social museum(-staff), School of Advanced Study, London University
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The Social museum(-staff), School of Advanced Study, London University

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Presentation given at The Social Scholar Session at School of Advanced Study, London University, February 19 2014.

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The Social museum(-staff), School of Advanced Study, London University

  1. 1. The Social Museum(-staff) The Social Scholar Session London School of Advanced Study London University Feb 19, 2014
  2. 2. Today’s presentation • Introduction • Nordiska museet and New media • Digital in museums • Social media – why? • Disruptive – new challenges • Make it relevant for you
  3. 3. Digital Navigator
  4. 4. @kajsahartig Digital Navigator • Strategic planning for social media • Managing and coordinating social media efforts • Chairing a cross departmental social media work group • Supporting staff in social media efforts, internal training • Planning and launching pilot projects within digital • Evaluation of social media efforts
  5. 5. Photo: cwasteson, Flickr, CC-BY, http://www.flickr.com/photos/wastes/5117925636
  6. 6. Sweden’s largest cultural historical museum Founded in 1873 Situated in Stockholm Incl. four castles and manors 160 employees Photo: cwasteson, Flickr, CC-BY, http://www.flickr.com/photos/wastes/5117925636
  7. 7.  More than 400 buildings  1,5 million objects  4 000 shelf metres of publications  4 000 shelf metres of archival material  6 million photographs Photo: cwasteson, Flickr, CC-BY, http://www.flickr.com/photos/wastes/5117925636
  8. 8. New media strategy The New Media Department
  9. 9. Communication Production Strategies Plans of action Knowledge bank Developing digital infrastructure The New Media Department
  10. 10. The Digital Navigator
  11. 11. The digital navigator Photo by by Calsidyrose, Flickr, CC-BY The digital expert can help navigate through changes in disruptive times
  12. 12. What we’re really talking about is someone who can bridge ...create a frictionless path…at every step of the journey. Brian Solis, Altimeter Photo by by Calsidyrose, Flickr, CC-BY
  13. 13. Digital in museums
  14. 14. Photo: Rama, CC-BY-SA, Wikimedia Commons, http://en.wikipedia.org/wiki/File:Canon_EOS_DCS_3c_IMG_4153.jpg Photo: Ubern00b, CC-BY-SA,Wikimedia Commons, http://en.wikipedia.org/wiki/File:CD_autolev_crop.jpg
  15. 15. Source: http://abm.kb.se/akt4cd/dok_fargrymd.htm
  16. 16. Source: http://pliki.sbp.pl/ac/library_review_special_issue/Library-Review-special-issue-2012-miller-wornbard.pdf
  17. 17. Photo: Kajsa Hartig
  18. 18. Social media: • is the third most important reason why the Swedes today are using the internet (used by 70% of global Internet users) • is an important channel for dialogue and collaboration • blurs the boundaries between individuals and organizations/companies, creating new interfaces where audiences and organisations can interact
  19. 19. Marketing
  20. 20. Branding
  21. 21. Collecting
  22. 22. Collections management
  23. 23. Outreach
  24. 24. Audience research
  25. 25. Professional and personal development
  26. 26. Disruptive changes
  27. 27. People Content Strategy and practice Technology The Digital Ecosystem, inspired by Yale Digital Collections Center.
  28. 28. Social media: What’s in it for me?
  29. 29. Make it relevant for YOU
  30. 30. • Keep in touch with friends and family • Read the news • Look for a new job or studies • Plan your holiday • Pick the best school for your child
  31. 31. • Keep in touch with friends and family • Read the news • Look for a new job or studies • Plan your holiday • Pick the best school for your child • Know your rights • Get the best medical treatments • Influence, make your voice heard
  32. 32. Make it relevant for YOU – at work!
  33. 33. • Listen • Monitor your areas of interest • Connect and engage • Learn from others • Make your voice heard, make an impact • Collaborate • Get feedback – elaborate your ideas • Make your work known to others • Personal branding, connecting with others is easier if they know who you are
  34. 34. Thank you! Kajsa Hartig Digital Navigator Department of New Media Nordiska museet, Stockholm, Sweden
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