Digital Engagement at the Nordiska museet

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Presentation given at seminar: Experiencing the Digital World: The Cultural Value of Digital Engagement with Heritage, a project run by University of Leeds.

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Digital Engagement at the Nordiska museet

  1. 1. Digital Engagement at the Nordiska museet #heritageCR Experiencing the Digital World: The Cultural Value of Digital Engagement With Heritage Leeds University, May 9, 2014
  2. 2. Founded in 1873 Nordiska museet Photo: cwasteson, Flickr, CC-BY, http://www.flickr.com/photos/wastes/5117925636 Sweden's largest museum of cultural history
  3. 3. @kajsahartig Digital Navigator
  4. 4. New Media Strategy 2010 > Interaction > Communication > Co-creation
  5. 5. Benefits of Digital > Connecting with new audiences > Engaging with new audiences > Learning about our audiences > Providing access to collections > A place to experiment
  6. 6. …and also…
  7. 7. > Education > Entertainment > Participation > Repatriation > Democracy > Internal benefits > Awareness > Empowering
  8. 8. Online collections
  9. 9. Staff engaging in social media
  10. 10. Outreach with mobile content
  11. 11. Participation online
  12. 12. Participation on site
  13. 13. Participation on site
  14. 14. Creating awareness through social media
  15. 15. Are we successful?
  16. 16. Statistics
  17. 17. Anecdotal information
  18. 18. Indications
  19. 19. The Nordiska museet
  20. 20. Next step?
  21. 21. Learn what to measure and how in terms of sustainable impact Better understand the real value and impact of our digital efforts Better communicate our efforts and success stories to stakeholders
  22. 22. Critical Review: Initial findings Experiencing the Digital World: The Cultural Value of Digital Engagement With Heritage
  23. 23. Some thoughts
  24. 24. 1. Social digital is still new 2. Different objects have different value to different people 3. Analogue vs. Digital? Yes but not always 4. Technology as a distracting filter, yes but not for long 5. Museums need to learn how to measure & communicate impact
  25. 25. 1. Social digital is still new 2. Different objects have different value to different people 3. Analogue vs. Digital? Yes but not always 4. Technology as a distracting filter, yes but not for long 5. Museums need to learn how to measure & communicate impact
  26. 26. 1. Social digital is still new 2. Different objects have different value to different people 3. Analogue vs. Digital? Yes but not always 4. Technology as a distracting filter, yes but not for long 5. Museums need to learn how to measure & communicate impact
  27. 27. 1. Social digital is still new 2. Different objects have different value to different people 3. Analogue vs. Digital? Yes but not always 4. Technology as a distracting filter, yes but not for long 5. Museums need to learn how to measure & communicate impact
  28. 28. 1. Social digital is still new 2. Different objects have different value to different people 3. Analogue vs. Digital? Yes but not always 4. Technology as a distracting filter, yes but not for long 5. Museums need to learn how to measure & communicate impact
  29. 29. Some possible issues that could prevent museums from using digital for engagement
  30. 30. • Fear of loosing authority • Fear of popularizing museum collections • Not sure of the actual value and benefits • Lack of funding • Lack of ability to transform the museum into digital thinking • Old museum practices in use • We know we can’t do it well so we hesitate • Requires new expertise • Rigid structures, lack of flexibility
  31. 31. Thank you! Kajsa Hartig Digital Navigator Department of New Media Nordiska museet, Stockholm, Sweden

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