Digital cultureAn emerging value system & set of expectationsexpressed in the activities of news and onlineinformation media makers & usersAn expression of individualization, post nationalismand globalizationDoes not imply that eventually we‟ll all be online, butassumes that the way humans and machines interactin an increasingly digitized society leads to anemerging „digital culture‟
Indymedia in DigitalCultureIt‟s a form of user-generated participatory content or“we media”Loosely organized and developed aroundpractices/ideals of open publishing and collaborativenonlinear storytelling (such as in weblogs)Serves as a platform for the production/disseminationof news and information
Principal Components OfDigital CultureValues/Practices the multitude need in order tohave the freedom to make an identity andparticipate in identity politicsExpressed and reproduced via blogging/openpublishing etc and doesn‟t necessarily constituteto digital culture as a whole but the preferredvalues that go along with it
Principal Components cont.Information Culture- the convergence of mediacontents/forms, national/cultural traditions,characters/sensibilities, a mixing of culture andcomputersRemediation- the mix/remix of old and new mediaBricolage- the highly personalized, continuousassembly/disassembly of reality
Digital Media relies on participation:1. We‟re active agents in the process of media making (we become participants)2. We doubt/modify reality (we engage in remediation)3. We assemble our own particular versions of this reality (we become bricoleurs)• Digital Culture isn‟t defined just by convergence of devices, we reproduce it via our perceptions of reality
Participation “Hypersociability”- social consists of networked individualism, “enhancing the capacity of individuals to rebuild structures of sociability from the bottom up.” News has now evolved into a collaborate, participatory activity. Online Peer to Peer news is considered more reliable and preferred compared to more traditional business to consumer news More and more people have the tools to create, circulate, archive content (via
So to put that in context… How are social movements (such as the Occupy Wall Street movement and the Middle East Uprising via social media) prime examples of participatory culture in media? (Via twitter etc)
Participation cont.People are more willing to voice their concerns andclaim their place in society (and have the availabletools) but usually only do so if they feel their personalinterests are at stakeDo-it-yourself culture, people are claiming the right tobe heard rather than spoken to which is the case intraditional mediaWe see this in Web 2.0, which has gone from a one wayflow to a two way flowWhy is participation relevant to the spread of digitalmedia?
Remediation Immersed in the system while at the same time attributing legitimacy/credibility to a self definition of working against/outside of the system as well from within How webloggers tend to do what they do in distantiation from what journalists do, while at the same time remediating some of journalism‟s peculiar strategies, techniques and content
Bricolage Incorporates practices and notions like borrowing, hybridity, mixture and plagiarism Such as content cocreation, “Wiki” based software and Peer2Peer networks In journalism, seen in „shovelware‟ or the repurposing or windowing of content across different sites to reach potential audiences. Journalists reuse and redistribute content originall produced by other media
In Conclusion Digital Culture is created, reproduced, sustained and recognized via social systems like politics, economy etc. It fosters community but can be fueled by isolation. We can „feel‟ connected to everyone in the system without actually going anywhere
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