Social Networking on the Web

Social Networking Tekniska Föreningen i Finland 29.4.2009: „Facebook, LinkedIn, Xing, Twitter eller tﬁf.ﬁ?“

Boring Basics • Twitter during the presentation on #tfif sitter på #tfif och lyssnar på @kajarno om nät • Twitter after the presentation on #tfif träffade @SverreSlotte och @Pfors på #tfif • Download the preso from slideshare.net/kajarno • Read the corresponding blog entry on http://kaj.arno.fi/tfif • Don‘t be overwhelmed • Success: Less email, more scalable communications (first read, then write)

Topics • Do I need a network? • ... on the web? • ... In Real Life? • Why? • For its own sake, or „for proﬁt“? • Dangers? Beneﬁts? • Guinea Pig = Kaj

Sample networks • University alumni • Current job • Former jobs • School • Army • Hobbies • Neighbours • Co-customers • Co-users

Sample networking tools • Facebook • LinkedIn • Twitter • Blog • Phone • Party • Seminar

Why network? • Solve problems • Be social • Help others • Get help • For fun • For proﬁt

My network • LinkedIn: 493 • Facebook: 365 • Twitter: 87 / 155 • Blogs: en en de se it sp ru tr ja ee lt lv • kaj.arno.ﬁ • Google: 73400

Twelve recommended networks

And, the purpose? • Spokesperson @Sun • Attract attention for MySQL • Share news • Scalable interaction • Ofﬂoad email

„Technical“ tricks • Twitter from SMS • FB status from Twitter • Blogs to Google Reader • Blogs to FB, LI • Use same pic everywhere • Reuse existing texts • Host pics on Picasa

Involve the family • Children are digital natives • They (may) have their own networks • Text? Photo? Video?

Bragging OK? • Yes and no • Yes: Presenting favourable facts, avoiding drunk pics • No: „Real“ bragging • The line is ﬁne

Multiple identities? • Multiple languages: OK • Job self and private self: Also OK • Don‘t be too private • Be very careful with stuff others perceive as negative • Don‘t portray others in a negative way

Strengths (of social networking) • More social interaction • Sense of belonging • Bridge distances • Good advice • Avoid mistakes • Save time

Weaknesses (of social networking) • Time consuming • Learning • Keeping order (pics, passwords) • Get carried away

Opportunities (in social networking) • Find new customers (or suppliers) • Find a new job (or new employees) • Find investors (or investment opp‘ts) • Improve social life In Real Life

Threats (in social networking) • Somebody else writes negatively about you • You don‘t defend yourself • Drunk pics, sexism, racism, bad jokes • Stealing PWs • Writing stuff you regret (where you can‘t delete it)

Start writing! • Start small (not with „a marathon“) • Start with comments! • Post „articles“ in Facebook, LinkedIn • Pay for a good pic! • Start a blog • Continue to comment what others do • Consider Twitter

Good topics • Event invitations • Thank you notes • Recommendations of suppliers • Book reviews • Restaurant reviews • Event reports • Travel reports

What should you avoid? • Being negative • Being arrogant • Drunk pics, text • Sex, racism • Non-constructive criticism • „I‘m ofﬂine“ = steal now!

Reuse • Columns for publications • Presentations • Proposals • Reports • Blog entries • Emails to friends • LinkedIn, Facebook

My todo list • Comment often • Write more often, in several languages • Spam ﬁlter akismet • del.icio.us order • Aggregate twitter feed • Customers philosophy • Photo IT Mac video • Travel mountains run

Pre-net book • Golden rules • Plenty of insight • In no way dependent on Social Web • In every way applicable on Social Web

Do I still have your attention?

Do ask questions! • kaj@arno.ﬁ • http://kaj.arno.ﬁ /twitter /linkedin /facebook /picasa • @kajarno on Twitter • Comment on blogs

Social Networking on the Web

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