Social Networking on the Web

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An introduction to social networking on the web, as such generic but tailored for the audience at TFiF (Tekniska Föreningen i Finland) 29.4.2009 and using myself as an example

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Social Networking on the Web

  1. 1. Social Networking Tekniska Föreningen i Finland 29.4.2009: „Facebook, LinkedIn, Xing, Twitter eller tfif.fi?“
  2. 2. Boring Basics • Twitter during the presentation on #tfif sitter på #tfif och lyssnar på @kajarno om nät • Twitter after the presentation on #tfif träffade @SverreSlotte och @Pfors på #tfif • Download the preso from slideshare.net/kajarno • Read the corresponding blog entry on http://kaj.arno.fi/tfif • Don‘t be overwhelmed • Success: Less email, more scalable communications (first read, then write)
  3. 3. Topics • Do I need a network? • ... on the web? • ... In Real Life? • Why? • For its own sake, or „for profit“? • Dangers? Benefits? • Guinea Pig = Kaj
  4. 4. Sample networks • University alumni • Current job • Former jobs • School • Army • Hobbies • Neighbours • Co-customers • Co-users
  5. 5. Sample networking tools • Facebook • LinkedIn • Twitter • Blog • Phone • Party • Seminar
  6. 6. Why network? • Solve problems • Be social • Help others • Get help • For fun • For profit
  7. 7. My network • LinkedIn: 493 • Facebook: 365 • Twitter: 87 / 155 • Blogs: en en de se it sp ru tr ja ee lt lv • kaj.arno.fi • Google: 73400
  8. 8. Twelve recommended networks
  9. 9. And, the purpose? • Spokesperson @Sun • Attract attention for MySQL • Share news • Scalable interaction • Offload email
  10. 10. „Technical“ tricks • Twitter from SMS • FB status from Twitter • Blogs to Google Reader • Blogs to FB, LI • Use same pic everywhere • Reuse existing texts • Host pics on Picasa
  11. 11. Involve the family • Children are digital natives • They (may) have their own networks • Text? Photo? Video?
  12. 12. Bragging OK? • Yes and no • Yes: Presenting favourable facts, avoiding drunk pics • No: „Real“ bragging • The line is fine
  13. 13. Multiple identities? • Multiple languages: OK • Job self and private self: Also OK • Don‘t be too private • Be very careful with stuff others perceive as negative • Don‘t portray others in a negative way
  14. 14. Strengths (of social networking) • More social interaction • Sense of belonging • Bridge distances • Good advice • Avoid mistakes • Save time
  15. 15. Weaknesses (of social networking) • Time consuming • Learning • Keeping order (pics, passwords) • Get carried away
  16. 16. Opportunities (in social networking) • Find new customers (or suppliers) • Find a new job (or new employees) • Find investors (or investment opp‘ts) • Improve social life In Real Life
  17. 17. Threats (in social networking) • Somebody else writes negatively about you • You don‘t defend yourself • Drunk pics, sexism, racism, bad jokes • Stealing PWs • Writing stuff you regret (where you can‘t delete it)
  18. 18. Start writing! • Start small (not with „a marathon“) • Start with comments! • Post „articles“ in Facebook, LinkedIn • Pay for a good pic! • Start a blog • Continue to comment what others do • Consider Twitter
  19. 19. Good topics • Event invitations • Thank you notes • Recommendations of suppliers • Book reviews • Restaurant reviews • Event reports • Travel reports
  20. 20. What should you avoid? • Being negative • Being arrogant • Drunk pics, text • Sex, racism • Non-constructive criticism • „I‘m offline“ = steal now!
  21. 21. Reuse • Columns for publications • Presentations • Proposals • Reports • Blog entries • Emails to friends • LinkedIn, Facebook
  22. 22. My todo list • Comment often • Write more often, in several languages • Spam filter akismet • del.icio.us order • Aggregate twitter feed • Customers philosophy • Photo IT Mac video • Travel mountains run
  23. 23. Pre-net book • Golden rules • Plenty of insight • In no way dependent on Social Web • In every way applicable on Social Web
  24. 24. Do I still have your attention?
  25. 25. Do ask questions! • kaj@arno.fi • http://kaj.arno.fi /twitter /linkedin /facebook /picasa • @kajarno on Twitter • Comment on blogs

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