This document provides an overview of Kaizor Innovation Limited, a strategic innovation consultancy based in Hong Kong and China. It discusses the company's user research activities in various Chinese cities and with clients in different industries. The document also outlines Kaizor Innovation's services such as user experience design, executive training, and design team training. It shares insights from research projects with design schools and examples of product design workshops. Finally, the document examines myths about starting businesses in China and factors to consider when choosing between Hong Kong and Shanghai.
42. Values:
Self Starter (Risk Takers)
• Status seeking
• Showing success
• Guan-Xi overrides rules
• Societal biz connections
• Government connections
• Immigrated to HK/Vancouver
• Bought apts in HK
• Stores money in HK banks
• Drivers and mistresses
43. Conformist (Need for Approval)
Values:
• Seek societal and peers approval
• Magneted to MNCs and
established names
• Proud to have made the approval
mark
• Eager to “catch up to the world”
• I want to have what everybody
has
• As long as I have a house, stable
job and kid
• Has one ‘emperor child’
44. Returnee (Made it Back Home/
Values:
Upgraded)
• Study abroad for a few years
• Speaks ok gibberish English
• Aspire to be own boss one day
• Learn as much as he can from MNCs
• Have some friends from abroad
• Wants to catch up to lastest from abroad
• Have to support 6 adults in the future
• A lot of pressure
45. Optimist (Spend it All Monthly)
Values:
• Studied locally in Mainland
• Summer interned in Western companies
• MSN or QQ social network of friends
• Watch soaps online
• Taobao’s A LOT
• Have love from 6 adults
46. Hybrid (Cultural Revivalists)
Values:
• Hong Kong, Singapore, Taiwan
• Seeking Chinese Cultural Roots
• More Traditional Chinese values + ethics
• ‘Been there done that’ consumerism
• International connections
• East meets West world view
• Next century is in China
• Travels back and forth to China
• Individualists + Family values
47. Westerner (Cultural Explorer)
Values:
• China is the next Gold Mine
• Coming to the Wild East
• Finds Chinese culture inspiring
• Marries Chinese wife
• Speaks PuTongHua like a local
• Opens own business in Mainland
• Renovates a Hutong
• Is concerned about air quality in China
• Looks for organic food in China
• Likes to try things out and
don’t mind breaking one or 2 rules
69. What Startup Entrepreneurs need? HK v.s. SH
• International & Mixed Culture ✔
• Freedom of Speech & Information Flow ✔
• Creativity ✔
• Easy to Obtain + Sustain Visa ✔
• Stable Biz Environment ✔
• Transparent Rules of the Game ✔
• Rule of Law ✔
• Low Entry Barrier to Biz ✔
• Entrepreneurship Culture ✔
• Low Tax ✔
• Trust & Biz ethics ✔
• Quality Talents ✔
• Good IP Protection ?
• Raise Capital for Biz Expansion ?
• Low Rent SZ?
• Low Labour Costs SZ? ?
70. Creative Cities Study: (UK British Council)
http://creativecities.britishcouncil.org/files/data/exploratory/Breakthrough%20cities%20report.pdf
- Been to China more than 2 months?\n- Been inside Chinese homes?\n- Came to/came back to HK because of China market?\n\n- What’s your impression of Mainland Chinese homes?\n
I’ve been inside a lot of Chinese homes, offices, retails\nwe have squad teams to go in\n
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bought this from the Internet\nEven bought wedding dress on Internet\n
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Housing not designed for installing for split-unit air-conditioners as shown by the exposed duct\n
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Let you get a glimpse of China\n
Why do I know all about this?\nIts because a core part of my current biz is in helping MNCs understand China users \nfor their new product definition strategies\nwe’ve been to many different parts of China\n
User-Centered Innovation\n
Anyone familiar with Stanford D-School of IDEO?\nDaniel? \n\nUser Experience Design:\nAnother talk \n\n
I was at the Stanford Design Thinking Bootcamp - Insights to Innovation\nRedesign the Airport experience for JetBlue - first part is Empathy\nSpent a couple of hours at the SF airport, came back to do experience prototyping.\n\n
Client’s logo\n Propose new ways of design innovation\n
Client’s logo\n Propose new ways of design innovation\n
I’m not a Startup per say: I’ve started up Kaizor in 2002 (almost 10 years already) \nbut having understood China for 10 years, I’m starting up new ventures with other biz partners\n\nThis is what we do but our focus is in China\n\n
This is what we currently do:\n
This is what we currently do:\n
This is what we currently do:\n
This is what we currently do:\n
The reason why we’re in the position to do this is because I spent 12 years in the U.S.,\nwhen I came back in 2002, nobody understood what I did,\nso I started my own company\nI met Lenovo when it was called Legend\n\n\n
Here are the few things we do now:\n- User Experience\n- User Research\n\n- Executive Training\n- Design Team training: OSIM\n
Helped MNCs, Mainland China, local HK companies, \nHelped Startups:\nLooking for good collaborators, equity \n
Find student’s background\n
Client’s logo\n Propose new ways of design innovation\n
10 years localization\n
Understand China from inside out\n\n
Sensormatic uses the following strategy framework: SETI (Dale)\n- Social\n- Environmental\n- Technological\n- Information\n
Actually my ex-client (1 more week) is over there - Carissa\nWe worked on this together\n\n
Tim Fletcher, IDSA’s Chapter VP\n\nChina and U.S. is like \nSiamese Twins\nOne can’t live without the other\n\nBruce Claxton also said that\nInterconnected economy\n
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- Go over training schedule\n- Today’s schedule\n- Attendance taking\n- Roles and responsibilities: GZMY documentation, design\n- Yong Xin is half the designer\n
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- Go over training schedule\n- Today’s schedule\n- Attendance taking\n- Roles and responsibilities: GZMY documentation, design\n- Yong Xin is half the designer\n
- Go over training schedule\n- Today’s schedule\n- Attendance taking\n- Roles and responsibilities: GZMY documentation, design\n- Yong Xin is half the designer\n
- Go over training schedule\n- Today’s schedule\n- Attendance taking\n- Roles and responsibilities: GZMY documentation, design\n- Yong Xin is half the designer\n
- Can use same material and color of old furniture\n
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\n10. Talk about money too early in a business relationship\ne.g. Chinese people value relationships and personal friendships much more important. And business comes after establishing friendships. You don’t have to like somebody to do business with them, but in Chinese society, it’s a pre-requisite.\n\n9. Appear too self-centered\ne.g. Chinese people often defer their wishes to other people, as a sign of courtesy and respect. Putting other people before yourself. \n\n8. Make a seemingly harmless joke or embarrass a Chinese person publicly\ne.g. Chinese people are very sensitive to personal attacks and will remember it for the rest of their lifes!\n\n7. Say things too directly\ne.g. If you don’t like an idea or an arrangement, use words like “maybe”, “perhaps”, “what if”. Assertiveness doesn’t come out well in Chinese relationships.\n
China has U.S.’s 5 times population - 1 household 10 kids v.s. 2 kids\nCannot apply rules over\nEliminate labour, increase use of labor? create employment?\n\n