Mib Business Plan Oct 2011
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  • 1. BUSINESS PLAN EAE BUSINESS PLAN OUTLINE
  • 2. CHARACTERISTICS ORIGINALITY SIMPLICITY TEAMWORK INTERNATIONAL BASE RELATIONSHIP WITH SPAIN USE OF PREVIOUS EXPERIENCE ACADEMIC PROJECT
  • 3. WHAT IS A BUSINESS PLAN AN IDEA A PROCESS A WORK DOCUMENT A REQUEST FOR HUMAN AND CAPITAL INVESTMENT
  • 4. WHAT DOES IT LOOK LIKE? www.bplans.com Previous plans in the library
  • 5. COURSE STRUCTURE CLASS 1 – EXTERNAL ANALYSIS CLASS 2 – PRESENTATIONS CLASS 3 – MARKETING PLAN CLASS 4 – TUTORIAL I CLASS 5 – OPERATIONS PLAN CLASS 6 – HR PLAN/ CLASS 7 – FINANCIAL PLAN CLASS 8 – REVIEW CLASS 9 – TUTORIAL II
  • 6. OUTSIDE CLASS – CLASS 1-2 – INITIAL PRESENTATION Develop idea and prepare vision statement and SWOT If you have two ideas and are unsure which one is the best you can present both of them – do it more quickly, though, than if you are just presenting one. In the Presentation do not read the SWOT – use this only to support your presentation
  • 7. CLASS 2 – 3 – BUSINESSPROPOSAL Research external environment – develop PESTEL or STEEP - and justify the opportunity available to your business. Start to research competitors – identify their strengths and weaknesses and consider how competitive this sector is. (Porter’s 5 Forces) Start to research your market – primary and secondary data Estimate the size of the total market for your product – support your estimate with data Estimate the number of competitors from your initial research on your competitors From the above calculations estimate your market share and potential revenues (See next slide)
  • 8. CLASS 2 – 3 – BUSINESSPROPOSAL (cont) On the basis of this write out your initial business proposal explaining why someone should invest in your business. It should identify exactly the product, service or experience you are providing and the value it creates for the client It should include an External Analysis that identifies the opportunities for your business A Competitor’s Analysis that allows you to show how you would differentiate yourselves A summary of your the market research you have done so far (primary and secondary – you can attach questionnaires and surveys as an appendix) Figures and calculations to support your estimates of market size, share and revenues.
  • 9. DEADLINES Feb 3rd - DEADLINE MARKETING PLAN MAR 2nd – DEADLINE OPERATIONS PLAN MAR 23rd – DEADLINE REVIEWED MARKETING AND OPERATIONS PLAN APR 20th – DEADLINE HR PLAN MAY 25th – DEADLINE FINANCIAL PLAN AND FIRST VERSION OF COMPLETE PLAN JUNE 8th – FINAL DRAFT JUNE 18th-19th - PRESENTATION
  • 10. FORMAT Except for the presentation in the second class all parts should be presented as a word processed document and sent to email – jwwetherell@yahoo.co.uk
  • 11. EXTERNAL ANALYSIS LINKSGENERAL SOURCES www.cia.gov www.worldbank.org www.nationmaster.comSPAIN www.caixa.es www.barcelonactiva.es