BUSINESS PLAN EAE BUSINESS PLAN OUTLINE
CHARACTERISTICS   ORIGINALITY   SIMPLICITY   TEAMWORK    INTERNATIONAL BASE   RELATIONSHIP WITH SPAIN   USE OF PREVIO...
WHAT IS A BUSINESS PLAN   AN IDEA   A PROCESS   A WORK DOCUMENT   A REQUEST FOR HUMAN AND    CAPITAL INVESTMENT
WHAT DOES IT LOOK LIKE?   www.bplans.com   Previous plans in the library
COURSE STRUCTURE   CLASS 1 – EXTERNAL ANALYSIS   CLASS 2 – PRESENTATIONS   CLASS 3 – MARKETING PLAN   CLASS 4 – TUTORI...
OUTSIDE CLASS – CLASS 1-2 – INITIAL PRESENTATION   Develop idea and prepare vision    statement and SWOT   If you have t...
CLASS 2 – 3 – BUSINESSPROPOSAL   Research external environment – develop PESTEL or    STEEP - and justify the opportunity...
CLASS 2 – 3 – BUSINESSPROPOSAL (cont)   On the basis of this write out your initial business    proposal explaining why s...
DEADLINES   Feb 3rd - DEADLINE MARKETING PLAN   MAR 2nd – DEADLINE OPERATIONS    PLAN   MAR 23rd – DEADLINE REVIEWED   ...
FORMAT   Except for the presentation in    the second class all parts should    be presented as a word    processed docum...
EXTERNAL ANALYSIS LINKSGENERAL SOURCES www.cia.gov www.worldbank.org www.nationmaster.comSPAIN www.caixa.es www.barce...
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Mib Business Plan Oct 2011

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Transcript of "Mib Business Plan Oct 2011"

  1. 1. BUSINESS PLAN EAE BUSINESS PLAN OUTLINE
  2. 2. CHARACTERISTICS ORIGINALITY SIMPLICITY TEAMWORK INTERNATIONAL BASE RELATIONSHIP WITH SPAIN USE OF PREVIOUS EXPERIENCE ACADEMIC PROJECT
  3. 3. WHAT IS A BUSINESS PLAN AN IDEA A PROCESS A WORK DOCUMENT A REQUEST FOR HUMAN AND CAPITAL INVESTMENT
  4. 4. WHAT DOES IT LOOK LIKE? www.bplans.com Previous plans in the library
  5. 5. COURSE STRUCTURE CLASS 1 – EXTERNAL ANALYSIS CLASS 2 – PRESENTATIONS CLASS 3 – MARKETING PLAN CLASS 4 – TUTORIAL I CLASS 5 – OPERATIONS PLAN CLASS 6 – HR PLAN/ CLASS 7 – FINANCIAL PLAN CLASS 8 – REVIEW CLASS 9 – TUTORIAL II
  6. 6. OUTSIDE CLASS – CLASS 1-2 – INITIAL PRESENTATION Develop idea and prepare vision statement and SWOT If you have two ideas and are unsure which one is the best you can present both of them – do it more quickly, though, than if you are just presenting one. In the Presentation do not read the SWOT – use this only to support your presentation
  7. 7. CLASS 2 – 3 – BUSINESSPROPOSAL Research external environment – develop PESTEL or STEEP - and justify the opportunity available to your business. Start to research competitors – identify their strengths and weaknesses and consider how competitive this sector is. (Porter’s 5 Forces) Start to research your market – primary and secondary data Estimate the size of the total market for your product – support your estimate with data Estimate the number of competitors from your initial research on your competitors From the above calculations estimate your market share and potential revenues (See next slide)
  8. 8. CLASS 2 – 3 – BUSINESSPROPOSAL (cont) On the basis of this write out your initial business proposal explaining why someone should invest in your business. It should identify exactly the product, service or experience you are providing and the value it creates for the client It should include an External Analysis that identifies the opportunities for your business A Competitor’s Analysis that allows you to show how you would differentiate yourselves A summary of your the market research you have done so far (primary and secondary – you can attach questionnaires and surveys as an appendix) Figures and calculations to support your estimates of market size, share and revenues.
  9. 9. DEADLINES Feb 3rd - DEADLINE MARKETING PLAN MAR 2nd – DEADLINE OPERATIONS PLAN MAR 23rd – DEADLINE REVIEWED MARKETING AND OPERATIONS PLAN APR 20th – DEADLINE HR PLAN MAY 25th – DEADLINE FINANCIAL PLAN AND FIRST VERSION OF COMPLETE PLAN JUNE 8th – FINAL DRAFT JUNE 18th-19th - PRESENTATION
  10. 10. FORMAT Except for the presentation in the second class all parts should be presented as a word processed document and sent to email – jwwetherell@yahoo.co.uk
  11. 11. EXTERNAL ANALYSIS LINKSGENERAL SOURCES www.cia.gov www.worldbank.org www.nationmaster.comSPAIN www.caixa.es www.barcelonactiva.es
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