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Community keynote
 

Community keynote

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    Community keynote Community keynote Presentation Transcript

    • COMMUNITY: THE FAQ
    • ME C42 Engineering & TrustedRishta.com @ponnappa github.com/kaiwren
    • ME Founding moderator: BRUG ! Founding organizer: RubyConf India ! Founding member: Devcamp India ! Member: Barcamp Bangalore, BangPypers, etc. ! ! !
    • WHY TALK COMMUNITY?
    • WHY TALK COMMUNITY? Good tech communities create immense value.
    • Community is a decisive factor in the success of a technology. ! (or philosophy)
    • An excellent example is the global Ruby community.
    • This doesn’t happen “automatically.” This conference is an example.
    • Creating a valuable community takes commitment.
    • Creating a valuable community takes resources.
    • Most importantly, it takes time. Years.
    • UNDERSTANDING Understanding how valuable tech communities were built help us replicate those successes.
    • CAVEAT: IMHO
    • CREATING VALUE
    • CREATING VALUE Why, how and for whom?
    • WHY
    • WHY Time. Effort. Money. Entertainment.
    • Somewhere, a hacker creates something valuable.
    • Somewhere, another hacker has the same problem. Even if it’s boredom.
    • Somewhere, a customer is willing to pay for something valuable.
    • This, and everyone in-between, is the community.
    • COMMUNITY == ECOSYSTEM
    • ECOSYSTEM MEMBERS Hackers.
    • ECOSYSTEM MEMBERS Businesses.
    • ECOSYSTEM MEMBERS Customers.
    • HOW: MOVING VALUE
    • Hackers Hackers Customers Businesses Fun, Learning, Contracts, Employment.
    • Hackers Businesses Customers Businesses Recruiting, Tools, Products, Partnerships, Revenue.
    • Hackers Customers Businesses Contractors, Tools, Products.
    • EXCHANGING VALUE A valuable community facilitates bartering value.
    • FACILITATING BARTERING
    • BARTERING Bartering depends on trust. Trust depends on reputation.
    • REPUTATION A valuable community facilitates tracking reputation of its members.
    • DIGITAL REPUTATION
    • PERSONAL REPUTATION What opinion do we have of each-other?
    • These two contribute to the reputation of the community as a whole, attempting to answer the question: ! What is this community good at?
    • FOR EXAMPLE Math Web apps Scientific computing
    • BUILDING COMMUNITY
    • GETTING STARTED
    • STEP #1 Solve a stakeholder’s problem.
    • For a new community, it’s easy: Focus on education.
    • STEP #2 Dedicate time. Be systematic.
    • Regular meetups. Active lists. ! Keeping to a regular schedule is critical.
    • STEP #3 Identify and promote contributors.
    • Remember, it’s about reputation and value. Hackers that educate. OSS contributors. Businesses that contribute money or meet up space. Customers that swear by your technology.
    • TAKING OFF
    • STEP #4 Identify the value chain. Who are the stakeholders? How do they benefit?
    • STEP #5 Marketing. Stakeholders don’t always realise how much they can benefit from actively participating. ! Help them understand. Bring them into the fold.
    • STEP #6 Facilitate bartering value. Help members of the ecosystem work together. Reputation and transitive trust is critical.
    • STEP #7 Encourage face-to-face interaction. The internet is nice, but meeting people is great for trust.
    • STEP #8 BE WILLING TO PASS ON THE BATON
    • A NOTE ON PATIENCE
    • Communities are never perfect.
    • Ecosystems naturally seek…
    • Systems in equilibrium change slowly.
    • Therefore, communities change slowly.
    • Most successful communities take years to build.
    • A NOTE ON CULTURE
    • The most visible examples are the ones that are followed.
    • Rude people beget rude communities.
    • Elitists beget elitist communities.
    • Nice people beget nice communities.
    • Personal favourite: MINSWAN Matz is nice, so we are nice.
    • Nice people make the best value transfer facilitators, IMO.
    • The larger the community, the more entrenched the culture.
    • There is no superuser. Be flexible. Avoid ego-trips. xkcd.com/149
    • Set the right example, early.
    • A NOTE ON MARKETING
    • “Build it and they will come” is a fallacy.
    • Constantly strive to understand stakeholder problems. Maybe they don’t have learning resources. Maybe they can’t hire. Maybe they can’t find customers.
    • Express how these problems can be solved. Clearly. Concisely. Rails’ scaffolding demo from 2005.
    • IN CONCLUSION
    • Communities exist for and because of stakeholders.
    • Businesses and customers are a part of the community too.
    • Communities facilitate the barter of value among stakeholders.
    • Effective facilitation depends on creating trust.
    • Trust depends on reputation.
    • Building a reputation takes time. ! (and marketing)
    • QUESTIONS @ponnappa github.com/kaiwren