What got me thinking…“So what’s YOUR social media strategy?” “9 reasons you MUST be on …..” “Blogs are a good communication tool but there are IP issues...” “If you don’t use social media you don’t exist…”
Where (or whether) to start?
Fallacy #1• “72% of internet users are on facebook…”• “There are over 200 million tweets per day…”• “Google+ reach 20 million users in 24 days…”• “…[if] he doesn‟t have a web presence…Something must be wrong, right?”Everyone else does,so we should too!
Lesson #1• Pick the right tool• Use it when and where is appropriate• Decide what you want• Measure those outcomes
What’s the right tool then?• “Twitter has attracted the greatest and quirkiest minds in science so contains the mother lode of fascinating science tidbits - and by developing a style and following some of the road rules, you too can generate a following for your science.”• “Facebook - examples like i Fucking Love Science which has millions of followers shows how the public delights in the wonder and beauty of science. One of the most successful science communication tools in social media to date.”
http://www.youtube.com/watch?v=KCobcWsYOS8&feature=youtu.be “Youtube - video is the fastest growing format on the web - if you are not thinking about how your science can fit into a compelling 90 second video you will be left behind...”
BlogsPeter Griffin: “for scientists who are compelling to write andexpress their ideas, this is a powerful format and onethat has meant exposure for scientists that eclipsestheir contributions to the peer-reviewed literature.”Shaun Hendy: “Blogging has helped put me in touch withimportant industry clients. It is an excellent way ofadvertising what you can do and it signals awillingness to engage that industry will respond to”
Fallacy #2“….there‟s so many other people doing similar thingsthere‟s no way I can possibly compete…”
Blogs – best practice• Weekly/fortnightly posts of 300 words with an image• Get human. Get personal. Get emotive.• Pick a topic.• Stick to it.• First person.• Post on weekends.• Post 6-8pm local time• Learn about creative commons.• Examples: Ed Young, Carl Zimmer• Ref:danzarella
Fallacy #3• “…we‟re going create this website where everyone goes for information about…”
Lesson #3• It takes time and work.• If you want to ensure you‟re not wasting time, measure outcomes.• Get social
Automation• Step #0: have a plan• Step #1: blog with Blogger or Wordpress• Step #2: automate cross-posting• Step #3: IFTTT
In summary• Should everyone „social media‟? o God No – that‟s a waste of time• Should every lab group? o Yes – they should blog at the very least• What tools? o Depends what you want to achieve. Know that before you start.• How much time? o Monitoring ~2 hr/wk o Blogging ~1-2 hr/wk o Other ~1hr/wk o Set-up ~1 day• Who can you ask? o Me or any of the scibloggers o Science Media Centre (SMC) o Large literature base (just ask)
So after all that…• Email: email@example.com• Twitter: @kaiwhata (I don‟t use it)• Science Blog: just-so-science (seldom updated)• Wgtnbranch Blog (bi-monthly)• Website: wellington.rsnzbranch.org.nz/wp/• Facebook: wgtnbranch (automated)• Flickr: wgtnbranch (automated)• Twitter: @WgtnBranchRSNZ(automated)• Meetup: Chalkle• Podcasts: TWiV,