0
A Group Audit by:   Gillian Davis Preston Mayfield Subanti Mortuza  Antonio Pizano   Derrick Allen     Kai Chan
Overview of MSV Established in 1982 Aims to prevent violence against women 5 Programs Currently:    “Allies” Support N...
Target Audience Husbands and Fathers Civic Organizations Churches Educators Therapists Mens Groups Doctors Social ...
Marketing Objectives Maximize Visibility to Audience   Search Engine Optimization   Social Media Channels Increase Tra...
S.W.O.T. Strengths    Supporting Strong Cause    Support from other Organizations and Community    Diversity of Progra...
S.W.O.T. continued… Opportunities   Increase social media use in order to reduce costs and    boost awareness   No majo...
Digital Audit Homepage Evaluation    Basic and Clean    Easy to Navigate    Few HTML links Global Navigation    Link...
Channel Data Analysis www.menstoppingviolence.org    Information is good    Organization and strategy of distribution c...
IMC Linkedin – great presence for thought and business  leaders. Google Plus – local pages and business information “Sh...
SEO Social Bookmarking – Digg and Delicious Meta tags and description (errors with search engine website description) G...
SEO Optimize with tags Combine articles and blogs within the website Strive for good backlink sourcesHOOTSUITE Monitor...
Search Engine Optimization Low Social Media Activity leads to:    Low SEO rankings    More reference’s increase SEO ran...
Results Facebook:    Post every 4 days (Approx.)    2453 likes and 456 people “talking about” and 109 likes    Comment...
Calendar               Facebook         Twitter         Instagram   YouTubeSunday                                         ...
Recommendations Increase Activity on Social Media Channels    More Tweets, Posts, and Videos Increase Inbound links:   ...
Men stopping violence ppt
Upcoming SlideShare
Loading in...5
×

Men stopping violence ppt

153

Published on

Men Stopping Violence Social Media Marketing Presentation

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
153
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Men stopping violence ppt"

  1. 1. A Group Audit by: Gillian Davis Preston Mayfield Subanti Mortuza Antonio Pizano Derrick Allen Kai Chan
  2. 2. Overview of MSV Established in 1982 Aims to prevent violence against women 5 Programs Currently:  “Allies” Support Network  “Men At work” Indiv. Prevention Program  “Safer Communities” Facilitator Training Program  “Because We Have Daughters” Self-Dev. Program http://www.youtube.com/watch?v=hh- 7tcfIXLA&feature=share&list=ULhh-7tcfIXLA  “Tactics and Choices” Compulsory Workshop
  3. 3. Target Audience Husbands and Fathers Civic Organizations Churches Educators Therapists Mens Groups Doctors Social Media Network Employers
  4. 4. Marketing Objectives Maximize Visibility to Audience  Search Engine Optimization  Social Media Channels Increase Traffic and User Engagement  Promote MSV through website, social media, blogs, etc… Implement Sustainable Marketing Plan  Develop a structured social media calendar
  5. 5. S.W.O.T. Strengths  Supporting Strong Cause  Support from other Organizations and Community  Diversity of Programs Weaknesses  Low visitors to website  Low quality inbound links  Social Media Activity
  6. 6. S.W.O.T. continued… Opportunities  Increase social media use in order to reduce costs and boost awareness  No major competitors  Maximize website via SEO tools Threats  Losing target audience as a result of low activity  Competitors could take advantage of SEO and Social Media opportunities
  7. 7. Digital Audit Homepage Evaluation  Basic and Clean  Easy to Navigate  Few HTML links Global Navigation  Links are working and direct Category & Subcategory Content Pages  Adequate use of key words and brand name on website  Content on website can be indexed Facebook & Twitter  Likes an Followers low on these channels  Tweets and posts do not happen on a structured schedule
  8. 8. Channel Data Analysis www.menstoppingviolence.org  Information is good  Organization and strategy of distribution could use improvement  Channel not SEO optimized Facebook (Community Communication) IMC  Same consistent information throughout channels.  Youtube is lacking information to link to MSV.
  9. 9. IMC Linkedin – great presence for thought and business leaders. Google Plus – local pages and business information “Share-This” sharing tools to promote social media presence. Integrate social media plugins > redirect actions/website links.
  10. 10. SEO Social Bookmarking – Digg and Delicious Meta tags and description (errors with search engine website description) Geolocal apps & Mobile website to build presence
  11. 11. SEO Optimize with tags Combine articles and blogs within the website Strive for good backlink sourcesHOOTSUITE Monitor feeds related to MSV and violence. Share their knowledge and experience. Be a thought leader and actively speak to others to build audience. Engage in conversations with hashtags Look at competitors tweets.
  12. 12. Search Engine Optimization Low Social Media Activity leads to:  Low SEO rankings  More reference’s increase SEO rankings  Diluted within other Anti-Violence Groups
  13. 13. Results Facebook:  Post every 4 days (Approx.)  2453 likes and 456 people “talking about” and 109 likes  Comments- Employees, and followers Twitter:  Linked with Twitter  Irregular  866 followers YouTube:  5 videos, 8 subscribers, 1287 views Instagram:  No account
  14. 14. Calendar Facebook Twitter Instagram YouTubeSunday * *Monday Post Tweet * *Tuesday Tweet * *Wednesday Post Tweet * *Thursday Tweet * *Friday Post Tweet * *Saturday * **Indicates that social media channel should be usedwhenever there is an opportunity.
  15. 15. Recommendations Increase Activity on Social Media Channels  More Tweets, Posts, and Videos Increase Inbound links:  High Quality inbound links increase Domain Authority and overall popularity.
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×