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My Personal Brand

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  • 1. Katie Thomas
    Personal Brand Plan
  • 2. Goal
    To build my online notoriety and credibility, gain international work experience and see the world.
    To graduate from the Humber PR certificate program and use my experience to launch my career.
  • 3. Objectives
    Graduate from the Humber PR Certificate program
    Use my experience to gain employment as a PR practitioner
    Travel the world
    Gain online credibility
  • 4. Situation Analysis
    Strengths/Opportunities
    Am able to realize when I need to improve
    B.CommHonours degree in Tourism Management
    Use my creativity as an outlet online
    Become more engaged through Twitter / LinkedIn / Facebook and blogging
    Weaknesses/Threats
    Unfamiliar with some emerging social media applications
    Sometimes find adapting to change challenging
  • 5. My Brand in 15 words
    Strategic, Professional, Determined,
    Current, Innovative, Communicator,
    Empathetic, Caring, Driven,
    Vivacious, Honorable, Focused,
    Meticulous, Witty, Leader
  • 6. Key Messages
    Knowledgeable
    Diplomatic
    Responsible
    Thrives under pressure
    Flexible
    Compassionate
    Eager to learn
  • 7. Channels
    LinkedIn
    Twitter - @katie_m_thomas
    Facebook
    YouTube
    Gmail/Google Wave
    Ning
    Blog – www.muchadoaboutkatie.blogspot.com
  • 8. Strategies
    Increase participation online using Twitter, LinkedIn and Ning
    Regularly contribute value added posts to my blog; continuing to build notoriety and credibility online.
    Take on or find new volunteer opportunities that will help me tobuild connections and further my career path, and explore my passions and interests
    Pursue international internship opportunities
  • 9. Tactics
    Utilize RSS feeds to keep me in the loop
    Join IABC and CPRS to expand my networking opportunities
    Expand my LinkedIn connections to include industry professionals
    Ensure I am using Twitter effectively (i.etweet my blog updates, create and maintain a Twitter search routine)
    Seek out international internship opportunities by creating relationships with firms of interest
  • 10. Critical Path
    Join IABC and CPRS (Feb. 2010)
    Increase online presence (March 2010)
    Take on Volunteer experiences (March 2010)
    Graduate from the Humber PR Certificate (Oct. 2010)
    Begin career in line with my personal goals
    (Nov./Dec. 2010)