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My Personal Brand
 

My Personal Brand

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    My Personal Brand My Personal Brand Presentation Transcript

    • Katie Thomas
      Personal Brand Plan
    • Goal
      To build my online notoriety and credibility, gain international work experience and see the world.
      To graduate from the Humber PR certificate program and use my experience to launch my career.
    • Objectives
      Graduate from the Humber PR Certificate program
      Use my experience to gain employment as a PR practitioner
      Travel the world
      Gain online credibility
    • Situation Analysis
      Strengths/Opportunities
      Am able to realize when I need to improve
      B.CommHonours degree in Tourism Management
      Use my creativity as an outlet online
      Become more engaged through Twitter / LinkedIn / Facebook and blogging
      Weaknesses/Threats
      Unfamiliar with some emerging social media applications
      Sometimes find adapting to change challenging
    • My Brand in 15 words
      Strategic, Professional, Determined,
      Current, Innovative, Communicator,
      Empathetic, Caring, Driven,
      Vivacious, Honorable, Focused,
      Meticulous, Witty, Leader
    • Key Messages
      Knowledgeable
      Diplomatic
      Responsible
      Thrives under pressure
      Flexible
      Compassionate
      Eager to learn
    • Channels
      LinkedIn
      Twitter - @katie_m_thomas
      Facebook
      YouTube
      Gmail/Google Wave
      Ning
      Blog – www.muchadoaboutkatie.blogspot.com
    • Strategies
      Increase participation online using Twitter, LinkedIn and Ning
      Regularly contribute value added posts to my blog; continuing to build notoriety and credibility online.
      Take on or find new volunteer opportunities that will help me tobuild connections and further my career path, and explore my passions and interests
      Pursue international internship opportunities
    • Tactics
      Utilize RSS feeds to keep me in the loop
      Join IABC and CPRS to expand my networking opportunities
      Expand my LinkedIn connections to include industry professionals
      Ensure I am using Twitter effectively (i.etweet my blog updates, create and maintain a Twitter search routine)
      Seek out international internship opportunities by creating relationships with firms of interest
    • Critical Path
      Join IABC and CPRS (Feb. 2010)
      Increase online presence (March 2010)
      Take on Volunteer experiences (March 2010)
      Graduate from the Humber PR Certificate (Oct. 2010)
      Begin career in line with my personal goals
      (Nov./Dec. 2010)