Plante Moran is a professional certified public accounting and consulting firm with a $1.1 million dollar budget and 20 employees. Their social media marketing program aims to build their social network and engage more people to drive business using relevant content shared across platforms. The program is run by a cross-functional team and experiences higher workloads during their seasonal busy season from January to April 15th each year.

1. Kaitlin Edmondson A39215433 ADV 492

2. PLANTE MORAN: A professional certified public accounting and consulting firm.

4. Social Media Marketing: Building your social network, followers, and connections using relevant and interesting content that is shared, allowing you to reach and engage more people and drive more business.

5. Social Media Marketing can be used for…

7. Advanced Program $1.1 million dollar budget 20 employees Cross-Functional Team Seasonal Peak “Busy Season” January- April 15th, every year

8. Why?