Conditions & Diseases Findability                        - improving findability for up to 88% usersKaitlan ChuInformation...
Objectives• How do users associate diseases with categories?   • Are they in line with the clinical definitions?   • E.g. ...
Methodology: Closed-card SortCard sorting is a technique in user experience design where subjects are guided to    generat...
Web interface – Diseases & Conditions                                  UX | Digital Marketing | Cleveland Clinic Confident...
Findings – qualitative study• Recommend – Provide definitions to Categories:    Rheumatology is the category least partic...
Findings – qualitative study Diseases - difficult to place, require further attention      • Stuttering         • Most pa...
Study Fielding – quantitative study• Study invitation appears on Children’s Hospital website• Study invitation appears onc...
Participants’ Expectations Differ* from Clinically Correct Categories                                         Disease     ...
Summary•   Each disease should reside in the clinical home, but links (in accordions) from    its participant-chosen signi...
Diseases & Conditions Accordions    78.5% traffic coming from     Cyclic Vomiting SyndromeDiseases-conditions   /neurologi...
Thank youPlease contact Kaitlan Chu if you haveany question regarding this studychuk@ccf.org216-448-1015Special thanks to ...
Participants’ Expectations Differ from Clinically Correct Categories                                           Disease    ...
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Disease & Conditions Findability Highlights | Web Committee Children's Hospital

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Presented to Web Committee, product manager, brand manager, Children's Hospital, Feb 1, 2012

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Disease & Conditions Findability Highlights | Web Committee Children's Hospital

  1. 1. Conditions & Diseases Findability - improving findability for up to 88% usersKaitlan ChuInformation ArchitectDigital MarketingJanuary 2012 UX | Digital Marketing | Cleveland Clinic Confidential 1
  2. 2. Objectives• How do users associate diseases with categories? • Are they in line with the clinical definitions? • E.g. by clinical definition, “Cyclic Vomiting Syndrome” belongs in the category “Neurological Conditions”. Do users know to look there?• Competitive Analysis shows there is no consistent medical categories among competitors• A mix of qualitative & quantitative data UX | Digital Marketing | Cleveland Clinic Confidential 2
  3. 3. Methodology: Closed-card SortCard sorting is a technique in user experience design where subjects are guided to generate a category treeIn a closed-card sort:Participants are provided with a predetermined set of medical category names.* i.e. Neurological ConditionsThey then place the disease cards to these categories. i.e. Pink eye UX | Digital Marketing | Cleveland Clinic Confidential 3
  4. 4. Web interface – Diseases & Conditions UX | Digital Marketing | Cleveland Clinic Confidential 4
  5. 5. Findings – qualitative study• Recommend – Provide definitions to Categories:  Rheumatology is the category least participants are familiar with (8/10).  Followed by Endocrinology, Orthopedics, and Pulmonary Recommend - Adding Categories:  Most wished-for: "Sleep Disorders"  “Urology” (in lieu of, split between Kidney and Infectious Diseases)  “Therapy”  “Gastroenterology” (in lieu of, Digestive Diseases was chosen) UX | Digital Marketing | Cleveland Clinic Confidential 5
  6. 6. Findings – qualitative study Diseases - difficult to place, require further attention • Stuttering • Most participants struggled with this card • SID • Split between Birth Defects and Pulmonary • Sleep Disorders, Narcolepsy, Insomnia: • Some stated they wished there is a "sleep disorders" category. In lieu of, theyre split among Neurological, Common Childhood Illnesses, and Emotions & Behaviors* Diseases - no further study necessary • Anemia: 100% agreement in placement of "Blood Disorders" • Hearing Impairment: 89% agreement in Ear, Nose, Throat* In line with quantitative results UX | Digital Marketing | Cleveland Clinic Confidential 6
  7. 7. Study Fielding – quantitative study• Study invitation appears on Children’s Hospital website• Study invitation appears once per IP address• There was no multiple entry (per email address)• A total of 371 responses: • 124 Children’s Hospital Web Users (Dec. 1 - 19, 2011) • 247 CC Patient Panelists (Dec. 7 – 19, 2011) UX | Digital Marketing | Cleveland Clinic Confidential 7
  8. 8. Participants’ Expectations Differ* from Clinically Correct Categories Disease Category Participant-chosen %* Clinically Correct Croup Common Childhood Illnesses 64.9% pulmonary Pulmonary 24.5% Cyclic Vomiting Syndrome Digestive Disorders 78.4% Neuro Head Lice Common Childhood Illnesses 48.4% infectious disease Dermatology 40.9% Infectious Diseases 10.8% Hydrocele Birth Defects 56.5% Urology Common Childhood Illnesses 17.4% Insomnia in Children Common Childhood Illnesses 38.8% Neuro*Statistically significant, Emotions & Behavior 37.6%95% confidence level Neurological Conditions 17.6% Lead Poisoning Neurological Conditions 40.2% blood disorder Blood Disorders 33.0% Pink eye Eye Care 70.5% infectious disease Infectious Diseases 12.8% Common Childhood Illnesses 11.5% Spine Tumors Cancer 42.0% Neuro Orthopaedics 30.9% Neurological Conditions 18.5% Stuttering Emotions & Behavior 64.0% neuro Ear, Nose & Throat 15.1% Neurological Conditions 10.5% Common Childhood Digital Marketing |9.3% UX | Illnesses Cleveland Clinic Confidential 8
  9. 9. Summary• Each disease should reside in the clinical home, but links (in accordions) from its participant-chosen significant categories.*• The category accordions should include definitions of each category • “Lungs, Breathing, & Allergies” to define “Pulmonary”• 60% of web users are medical professionals on Children’s Hospital site 80.00% Have you worked in the medical field? 70.00% 60.00% 50.00% Pa 40.00% We 30.00% 20.00% 10.00% 0.00% No – I do physician Yes, as a Yes, in Yes, as a Yes, as a Yes, in a not work some medical other clinical student in the nurse non- * See complete list UX | Digital Marketing | Cleveland Clinic Confidential 9
  10. 10. Diseases & Conditions Accordions 78.5% traffic coming from Cyclic Vomiting SyndromeDiseases-conditions /neurological/cyclic-vomiting-syndrome.aspx Clinically correct UX | Digital Marketing | Cleveland Clinic Confidential 10
  11. 11. Thank youPlease contact Kaitlan Chu if you haveany question regarding this studychuk@ccf.org216-448-1015Special thanks to Sunny Lu, Zhijie Li(Market Research) UX | Digital Marketing | Cleveland Clinic Confidential 11
  12. 12. Participants’ Expectations Differ from Clinically Correct Categories Disease Category*Statistically significant.95% confidence level Clinically-correct Participant-chosen Failure Rate Croup Pulmonary Common Childhood Illnesses 64.9% Cyclic Vomiting Syndrome Neurological Conditions 78.4% Digestive Disorders Head Lice Infectious disease Common Childhood Illnesses 89.0% Dermatology Hydrocele Urology Birth Defects 74.0% Common Childhood Illnesses Insomnia in Children Neurological Conditions Common Childhood Illnesses 76.0% Emotions & Behavior Lead Poisoning Blood disorder Neurological Conditions 40.2% Pink eye Infectious disease Eye Care 82.0% Common Childhood Illnesses Spine Tumors Neurological Conditions Cancer 71.0% Orthopaedics Stuttering Neurological Conditions Emotions & Behavior 88.0% Ear, Nose & Throat Common Childhood Illnesses UX | Digital Marketing | Cleveland Clinic Confidential 12

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