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Dia

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Transcript

  • 1.
  • 2.
    • Detroit's Main Art Museum
    • 3. Non-Profit Corporation
    • 4. 100 galleries with over 60,000 works
    • 5. Ranked in the top 6th in the nation
    • 6. Famous Diego Rivera Mural in main hall
    • 7. Many different programs and workshops
    • 8. Effective social media outreach
    Group Tours
    Music Performances
    Art-making workshops
    About the DIA
  • 9. DIA’s Social Community
  • 10. Seventy-Third Annual Detroit Public Schools Student Exhibition
    • Promoting the DIA’s new exhibition
    • 11. More then 300 works of young students throughout the Detroit area
    • 12. Social Media marketing and Google advertising
    • 13. Target Market
    • 14. Families
    • 15. Local Community
    • 16. More for a younger audience
    Online Marketing Campaign
  • 17. Goals & Challenges
  • 18. DIA Photo Contest
    Social Media Campaign
  • 19. Social Media Campaign
  • 20.
    • Google Adwords
    • 21. Pay by click through
    • 22. Google Grant
    • 23. Non-Profits are eligible to receive a Google grant for an Adwords campaign
    • 24. Local Search Volume Keywords for March
    • 25. Exhibition = 823,000 searches
    • 26. Arts = 16,600,000
    • 27. Detroit = 16,600,000
    • 28. New = 338,000,000
    Detroit Institute Arts
    Buy Tickets and Stay In Detroit
    Hotels To Visit Our New Exhibition!
    dia.org/calendar/exhibitions.aspx
    Google Advertising
  • 29. April 24, 2010
    Tweet Up at the DIA
    April 25, 2010
    Exhibit opens
    May 30, 2010
    Exhibit Ends
    April 20, 2010
    Start promoting the event and all the social media events taking place
    April 26 - 29
    Update social media promotions
    May 31, 2010
    Contact any contest winners
    Start running Google Ad
    Timeline
  • 30. Budget & Evaluation

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