<ul><li> Detroit's Main Art Museum
Non-Profit Corporation
100 galleries with over 60,000 works
Ranked in the top 6th in the nation
Famous Diego Rivera Mural in main hall
Many different programs and workshops
Effective social media outreach</li></ul>Group Tours<br />Music Performances<br />Art-making workshops<br />About the DIA<...
DIA’s Social Community<br />
Seventy-Third Annual Detroit Public Schools Student Exhibition<br /><ul><li> Promoting the DIA’s new exhibition
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Dia

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Dia

  1. 1.
  2. 2. <ul><li> Detroit's Main Art Museum
  3. 3. Non-Profit Corporation
  4. 4. 100 galleries with over 60,000 works
  5. 5. Ranked in the top 6th in the nation
  6. 6. Famous Diego Rivera Mural in main hall
  7. 7. Many different programs and workshops
  8. 8. Effective social media outreach</li></ul>Group Tours<br />Music Performances<br />Art-making workshops<br />About the DIA<br />
  9. 9. DIA’s Social Community<br />
  10. 10. Seventy-Third Annual Detroit Public Schools Student Exhibition<br /><ul><li> Promoting the DIA’s new exhibition
  11. 11. More then 300 works of young students throughout the Detroit area
  12. 12. Social Media marketing and Google advertising
  13. 13. Target Market
  14. 14. Families
  15. 15. Local Community
  16. 16. More for a younger audience</li></ul>Online Marketing Campaign<br />
  17. 17. Goals & Challenges<br />
  18. 18. DIA Photo Contest<br />Social Media Campaign<br />
  19. 19. Social Media Campaign<br />
  20. 20. <ul><li> Google Adwords
  21. 21. Pay by click through
  22. 22. Google Grant
  23. 23. Non-Profits are eligible to receive a Google grant for an Adwords campaign
  24. 24. Local Search Volume Keywords for March
  25. 25. Exhibition = 823,000 searches
  26. 26. Arts = 16,600,000
  27. 27. Detroit = 16,600,000
  28. 28. New = 338,000,000</li></ul>Detroit Institute Arts<br />Buy Tickets and Stay In Detroit <br />Hotels To Visit Our New Exhibition!<br />dia.org/calendar/exhibitions.aspx<br />Google Advertising<br />
  29. 29. April 24, 2010<br />Tweet Up at the DIA<br />April 25, 2010<br />Exhibit opens<br />May 30, 2010<br />Exhibit Ends<br />April 20, 2010<br />Start promoting the event and all the social media events taking place <br />April 26 - 29<br />Update social media promotions<br />May 31, 2010<br />Contact any contest winners <br />Start running Google Ad<br />Timeline<br />
  30. 30. Budget & Evaluation<br />
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