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Youtube Marketing for Businesses
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Youtube Marketing for Businesses

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My slide presentation for GDays Pampanga on April 26, 2013. Covers both basic and advanced tips on promoting a business through YouTube.

My slide presentation for GDays Pampanga on April 26, 2013. Covers both basic and advanced tips on promoting a business through YouTube.

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  • 1. https://www.youtube.com/onechannel
  • 2. https://www.youtube.com/watch?v=HB3xM93rXbY
  • 3. https://www.youtube.com/watch?v=0mtJOu29qbQ
  • 4. https://www.youtube.com/watch?v=WfGMYdalClU
  • 5. https://www.youtube.com/watch?v=QziPj1_lPh8
  • 6. https://www.youtube.com/watch?v=L7MRnt1WtCI
  • 7. https://www.youtube.com/watch?v=xQmQeKU25zg
  • 8. https://www.youtube.com/watch?v=GAuhUTzNwiY
  • 9. https://www.youtube.com/watch?v=zhTJF6lHQh4
  • 10. https://www.youtube.com/watch?v=wq5D43qAsVg
  • 11. https://www.youtube.com/watch?v=uaWA2GbcnJU
  • 12. https://www.youtube.com/keyword_tool http://www.google.com/sktool Identify which keywords that your target audience will most likely use to find your video content
  • 13. Make it easier for search engines to understand what the content is about by using the keywords on the video’s meta data, such as on title/headline, description and tags. This will help your videos become more findable to users.
  • 14. There’s no doubt that search is one of the most effective ways to drive potential customers to a business.
  • 15. Keyword usage on meta data Transcript Incoming Links # of views Social Shares Traffic Source # of Embeds # of Likes Watch-time
  • 16. http://blog.kissmetrics.com/2013-youtube-marketing-guide/ Increase Channel Subscriptions View other videos Build following base on other social networks Refer traffic to main website or product page(s)
  • 17. https://www.youtube.com/watch?v=58l0-Jc_bOk&list=UUCvCHN9DaKn8ON5VxDZmyhQ
  • 18. https://www.youtube.com/yt/advertise/
  • 19. https://www.stumbleupon.com/pd
  • 20. Reach out to them and ask if they’ll be interested to use and embed your video, to make their content more comprehensive – and be more useful to their audience.
  • 21. The data available from your YouTube dashboard will allow you to get more insights on how you can improve your channel’s audience development, viewership, watch-time, engagement, and conversions.
  • 22. The “Will it Blend” series resulted to: • Over 230 million total views • 700K subscribers • Massive brand recognition • Guest appearances on several radio • and TV shows. • Won several marketing awards. • Reported a 400% increase in sales in 2011.
  • 23. • 12,000,000+ total views • 200K+ subscribers • He sells a fight training program that costs $97 – along with other paid exclusive content on his membership site.