Inbound Marketing 101
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Inbound Marketing 101

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Just a short presentation for De La Salle University students.

Just a short presentation for De La Salle University students.

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http://www.linkedin.com 295
http://www.scoop.it 277
http://plannersdilemma.misentropy.com 189
https://www.linkedin.com 91
https://twitter.com 90
http://www.swaip.me 36
http://www.swaip.com 33
http://www.flexiaimpulse.com 31
http://www.miconversacion.com 13
http://feedly.com 12
http://localhost 11
http://www.google.com 9
http://www.agenciaflexia.com 9
http://127.0.0.1 8
http://agenciaflexia.com 8
http://feeds.feedburner.com 6
http://www.eprofessor.com.br 5
http://www54.jimdo.com 5
https://home.jolicloud.com 4
http://onlinejournalismus.jimdo.com 2
http://pulse.me&_=1394884767710 HTTP 1
http://nl.linkedin.com 1
http://ca.linkedin.com 1
http://pulse.me&_=1394854861861 HTTP 1
http://dev.visual.ly 1
http://pulse.me&_=1395011305885 HTTP 1
http://pulse.me&_=1394974152675 HTTP 1
http://pulse.me&_=1394955138299 HTTP 1
https://my.jolicloud.com 1
http://pulse.me&_=1394886788552 HTTP 1
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Inbound Marketing 101 Inbound Marketing 101 Presentation Transcript

  • - (or free media) refers to publicity gained through promotional efforts other than advertising.
  • • People come to you, without the need to interrupt their activities. • Higher conversion rates. • It’s measurable and data-driven.
  • • – Google wants you to provide the best possible experience to searchers. Be the best answer for the queries that people might use to find your content/product/service. • – Google wants to rank brands/businesses that people trust and find genuinely useful (via link graph, social data, etc…).
  • • Build content targeted to potential customers. • Investing on different content formats (videos, infographics, ebooks, etc…), to boost site discovery. • Promote content through peers, social media and link building.
  • • Build content targeted to potential customers. • Investing on different content formats (videos, infographics, ebooks, etc…), to boost site discovery. • Promote content through peers, social media and link building.
  • Direct users to the actions that you want them to take (calls-to-action)
  • • Content Marketing • SEO • Social Media • Influencer Marketing
  • Technical SEO, content marketing, email marketing and conversion optimization
  • You’ll need to be both a specialist and generalist.
  • http://www.slideshare.net/sirris101/technical-marketing
  • Based on my career path: 2010: In-house marketer for an online marketing agency 2010: In-house consultant for an award-winning startup company 2010 – present: Freelance Online Marketing Consultant 2011 – present: Co-founded an online marketing agency Future: Become a full-time tech entrepreneur Other opportunities: 2011: Recruited to be the Director of Search of a US-based digital marketing company. 2013: Invited to become CMO/VP of Marketing for an all-Filipino startup company.