Just a short presentation for De La Salle University students.

4. - (or free media) refers to publicity gained through promotional efforts
other than advertising.

8. • People come to you, without the need to interrupt their activities.
• Higher conversion rates.
• It’s measurable and data-driven.

11. • – Google wants you to provide the best possible experience to searchers. Be the
best answer for the queries that people might use to find your content/product/service.
• – Google wants to rank brands/businesses that people trust and find genuinely
useful (via link graph, social data, etc…).

14. • Build content targeted to potential customers.
• Investing on different content formats (videos, infographics,
ebooks, etc…), to boost site discovery.
• Promote content through peers, social media and link building.

15. • Build content targeted to potential customers.
• Investing on different content formats (videos, infographics,
ebooks, etc…), to boost site discovery.
• Promote content through peers, social media and link building.

20. Direct users to the actions that you want them to take (calls-to-action)

23. • Content Marketing
• SEO
• Social Media
• Influencer Marketing

26. Technical SEO, content marketing, email marketing and conversion optimization

28. You’ll need to be both a specialist and generalist.

29. http://www.slideshare.net/sirris101/technical-marketing

30. Based on my career path:
2010: In-house marketer for an online marketing agency
2010: In-house consultant for an award-winning startup company
2010 – present: Freelance Online Marketing Consultant
2011 – present: Co-founded an online marketing agency
Future: Become a full-time tech entrepreneur
Other opportunities:
2011: Recruited to be the Director of Search of a US-based digital marketing company.
2013: Invited to become CMO/VP of Marketing for an all-Filipino startup company.