From zero to hero - based on a true inbound marketing story

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My presentation last Sat at SEO Summit 2014

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From zero to hero - based on a true inbound marketing story

  1. Based on a true Inbound Marketing story
  2. can take you places. It keeps you challenged. It motivates you to learn and do more. It allows you to think outside the box, create things and become a game-changer. It makes you believe.
  3. is an ever-evolving area of online marketing – and it gets even more complicated.
  4. I also thought that I wouldn’t be able to with the constant changes
  5. But I realized that if there’s one thing that I really enjoy in this work: it’s
  6. Our job is quite simple actually, if you look at it differently
  7. Our job is quite simple actually, if you look at it differently Goal-oriented actions = achieving your goals
  8. Optimize for the most important keyword.
  9. Make it easier for people and search engines understand and define who you are in your space – through content and interactions.
  10. Entity-based optimization through appropriate usage of related entities, relationships, synonyms, co-occurring phrases and more industry-specific nouns in your content. Author of Kaiserthesage CEO of Xight Interactive SEO blog Online Marketing Agency He’s based in the Philippines Online Marketing Consultant Link Building Expert Marketing Consultant for Affilorama
  11. Being able to define your own brand and its identity, will make it easier for others to define you.
  12. Associate your brand with other entities that will help it become more relevant and authoritative [reciprocation in links and social].
  13. Build on your brand’s unique selling point.
  14. Create, develop an idea, or coin an industry term to exemplify and prove your brand’s expertise
  15. It’s a good linkable asset.
  16. Validate relevance.
  17. Genuinely contribute and become a part of online communities where the linkers in your industry are.
  18. These sites may come in form of user-generated blogs, social platforms, forums or industry Q&A sites.
  19. Build an Alliance.
  20. Don’t head straight to your primary prospects. Moving away from the main segment of the audience everyone else is targeting may be more effective and rewarding sometimes. Better stakes on acquiring links from Class A players Get links from them, their peers and followers Engage Class B and C players Identify top online communities
  21. In the early stage of Kaiserthesage, I first tried to engage and absorb readers from blogs focused on a different niche that are also interested in link building related topics [blogging, make money online, affiliate marketing, etc…]
  22. I read their stuff, regularly leave comments and share their posts on social media, and I also referenced some of their works in my own writing. Luckily, they’ve done the same.
  23. Friends of friends marketing.
  24. The more you can build your network and exposure, the more you can get ready and confident for a bigger and more targeted audience.
  25. Write the type of content that your target prospects read, share and mostly link out to.
  26. Focus on methods that will take less effort, but will yield more results.
  27. Content ties everything in the digital marketing realm together—that's why it is king. http://moz.com/blog/simplify-your-inbound-marketing-process-focus-on-content-assets
  28. Elements of an effective content asset Unexpected Hook Visually Appealing Evergreen Relevant Call- to-Action Usability
  29. Case study: This single content is continuously helping us get new service inquiries.
  30. Case study: And this list of resources that I have continuously updated for years is also doing pretty well in terms of earning natural links, search rankings and conversions. http://kaiserthesage.com/seo-secret/
  31. Invite other influencers to write for you – to eventually build your own community. And to automate link building (post received links from Moz, SEW, and more).
  32. Get links from ranking pages, or build pages from domains that have high search share [to create constant traffic generators].
  33. Because getting links and exposure from highly ranking pages can turn to revenue
  34. My simplified checklist for technical on-site optimization • Every page within a website must serve its own purpose. Treat every page as a landing page. Use the Noindex tag if it’s not important. • Absolute relevance is key to win on this side of SEO. Each page’s content should always match the keyword(s) it’s aiming to rank for, as well as the searchers’ possible intent. • Build a solid internal linking structure to pass more link value to pages that you want to rank better (and also to improve the site’s domain authority and overall ranking capability). • Optimize for great User-Experience. Make everything easy for users (whether it’s on navigating the site or actual usage of the site).
  35. Just a simple process I’ve been doing for over a year now that only costs $500/month (or maybe less) You can check out the full case study here.
  36. Associates Program
  37. Effective for building a content-driven community that can scale link building, social sharing, brand strengthening, and improve search/market share.
  38. Effective for building a content-driven community that can scale link building, social sharing, brand strengthening, and improve search/market share. Suitable for sites that already have large traffic – as giving more brand exposure will be the incentive.
  39. Exclusive Directories
  40. A reasonable asset you can use to get more links – through offering badges, broken link building, and earn links/mentions from entities listed on your list.
  41. A reasonable asset you can use to get more links – through offering badges, broken link building, and earn links/mentions from entities listed on your list. And a good section for the site to build trust and relevance signals.
  42. Tracking News Sites’ Content Sources
  43. Get published on places where they get their news stories.
  44. Content Licensing
  45. Beneficial to both parties. Original source of content gets more exposure (and links), while the licensee gets free content (that can also attract links on its own).
  46. Another form of content licensing is allowing your content to be translated to different languages – which can help you reach more audience.
  47. Content Licensing Platforms
  48. Content Licensing Platforms Or you can DIY: http://www.inc.com/tools/content-license-agreement.html (content license agreement sample)
  49. Content Licensing Platforms Or you can DIY: http://www.inc.com/tools/content-license-agreement.html (content license agreement sample) Note: Always link to the original source of content, and use the rel=“canonical” tag.
  50. Microsites
  51. That can specifically target several other niches that may also have a large portion of your business’ target market.
  52. Which you can use to generate more leads, build hard-to-replicate links, collect more business insights/technology, and eventually build an empire.
  53. • Invest on yourself. Keep on learning new things, because there are so much more to learn. • Read. Test on your own. Write the stuff you’re learning. • Keep on challenging yourself. • Don’t be afraid to fail. Be afraid of succeeding. • Find a mentor or people you can follow and learn indirectly from (I secretly learned from these people: Simon Slade, Wil Reynolds, Ross Hudgens, Sam Nams, JP Prieto, Russ Schneider). • And most importantly… Some boring stuff that I think I need to add to end this presentation:

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