Make it easier for people
and search engines understand and define who you are in your space – through content and interactions.
Entity-based optimization through appropriate usage
of related entities, relationships, synonyms, co-occurring phrases and more industry-specific nouns in your content. Author of Kaiserthesage CEO of Xight Interactive SEO blog Online Marketing Agency He’s based in the Philippines Online Marketing Consultant Link Building Expert Marketing Consultant for Affilorama
Don’t head straight to your
primary prospects. Moving away from the main segment of the audience everyone else is targeting may be more effective and rewarding sometimes. Better stakes on acquiring links from Class A players Get links from them, their peers and followers Engage Class B and C players Identify top online communities
In the early stage of
Kaiserthesage, I first tried to engage and absorb readers from blogs focused on a different niche that are also interested in link building related topics [blogging, make money online, affiliate marketing, etc…]
I read their stuff, regularly
leave comments and share their posts on social media, and I also referenced some of their works in my own writing. Luckily, they’ve done the same.
Case study: And this list
of resources that I have continuously updated for years is also doing pretty well in terms of earning natural links, search rankings and conversions. http://kaiserthesage.com/seo-secret/
My simplified checklist for technical
on-site optimization • Every page within a website must serve its own purpose. Treat every page as a landing page. Use the Noindex tag if it’s not important. • Absolute relevance is key to win on this side of SEO. Each page’s content should always match the keyword(s) it’s aiming to rank for, as well as the searchers’ possible intent. • Build a solid internal linking structure to pass more link value to pages that you want to rank better (and also to improve the site’s domain authority and overall ranking capability). • Optimize for great User-Experience. Make everything easy for users (whether it’s on navigating the site or actual usage of the site).
Just a simple process I’ve
been doing for over a year now that only costs $500/month (or maybe less) You can check out the full case study here.
Effective for building a content-driven
community that can scale link building, social sharing, brand strengthening, and improve search/market share. Suitable for sites that already have large traffic – as giving more brand exposure will be the incentive.
A reasonable asset you can
use to get more links – through offering badges, broken link building, and earn links/mentions from entities listed on your list.
A reasonable asset you can
use to get more links – through offering badges, broken link building, and earn links/mentions from entities listed on your list. And a good section for the site to build trust and relevance signals.
Content Licensing Platforms Or you
can DIY: http://www.inc.com/tools/content-license-agreement.html (content license agreement sample) Note: Always link to the original source of content, and use the rel=“canonical” tag.
Which you can use to
generate more leads, build hard-to-replicate links, collect more business insights/technology, and eventually build an empire.
• Invest on yourself. Keep
on learning new things, because there are so much more to learn. • Read. Test on your own. Write the stuff you’re learning. • Keep on challenging yourself. • Don’t be afraid to fail. Be afraid of succeeding. • Find a mentor or people you can follow and learn indirectly from (I secretly learned from these people: Simon Slade, Wil Reynolds, Ross Hudgens, Sam Nams, JP Prieto, Russ Schneider). • And most importantly… Some boring stuff that I think I need to add to end this presentation: