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From zero to hero - building company awareness from scratch

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Why do some companies get more public attention than others? What can a small (or big) company do to make its target groups interested? …

Why do some companies get more public attention than others? What can a small (or big) company do to make its target groups interested?

Presentation at Cleantech Finland's member event on 14 May 2013.

Published in: Business, Career

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  • 1. FROM ZERO TOHERO- Building company awareness fromscratch14 May 2013, Kaisa Hernberg
  • 2. WHY DO SOMECOMPANIES GET A LOTOF ATTENTION?
  • 3. They focus on theirtarget groups ratherthan themselves
  • 4. They talk in termsrelevant to their keyaudiences
  • 5. They bring outpeople who dare toexpress opinions
  • 6. They engage indialogue – andtolerate differentopinions
  • 7. They repeat the samecore messages atevery instance
  • 8. SO,WHAT CAN A SMALL(OR BIG) COMPANYDO?
  • 9. Figure out,how muchfame you needto drive yourbusiness
  • 10. Learn toREALLY knowyour targetgroups
  • 11. Build amarketingcommunicationecosystem
  • 12. FOCUS on afew key thingsand REPEATthem throughevery channel
  • 13. Talk abouttopics that areinteresting toyour key targetgroups
  • 14. Don’t talkalone –engage yourcustomers,employees,businesspartners
  • 15. Make full useof references
  • 16. CLEANTECH FINLANDCAN HELP!
  • 17. NEED HELP TELLINGSUCCESS STORIES?International social mediacampaigns & outsourcingInternational media relations &trainingInternational digital marketing &sales materials
  • 18. LOOKING TOCONQUER A SPECIFICMARKET?Local social media campaigns &outsourcingLocal media relations: interviews,events, site visitsLocalised website content &outsourcingCo-branded campaigns
  • 19. ENGAGEWITHINVESTORS, DECISIONMAKERS, MEDIACo-branded media events,seminarsCleantech Thursday
  • 20. WANT TO KNOWMORE?Kaisa HernbergMarketing and Communications Director,Cleantech Finland+358 40 562 3242kaisa.hernberg (at) finpro.fi@kaisamirjamwww.cleantechfinland.fi
  • 21. KIITOS.TACK.THANKYOU.www.cleantechfinland.comwww.solved.fi