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it describes about marketing education.

it describes about marketing education.

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  • 1. Consumer behaviour
    on
    by
    Mrinalgour
    {982039}
    Kailashvishnoi
    {982036}
  • 2. What brand name that comes to your mind when
    I say the word
    ‘NOODLES’?
  • 3. Introduction of Maggi 2-minutes
    Noodles
    • It’s a Brand of instant Noodle made by
    Nestle India Ltd.
    • It was found by the Maggi family in
    Switzerland in the 19th century.
    • Nestle launched Maggi for the first time
    in India in the year 1982.
    • The Brand is popular in:
    Australia, India ,Malaysia, New Zealand ,Singapore ,South Africa.
  • 4. CONSUMER BEHAVIOUR
    ROLES
  • Maslow’S theory OF HIERARCHY:-
    Since food is a Physiological needs
    and
    Maggi is also a kind of food
    YouTube - Maggi.flv
  • 10. BUYER DECISION PROCESS
    • NEED RECOGNITION- External stimuli
    • 11. INFORMATION SEARCH-Public search
    • 12. EVALUATION OF ALTERNATIVES-Top Ramen in Noodle and
    FOODLES Horlicks
    • PURCHASE DECISION-went to purchase for
    food product, brought Maggi , since its Affordable.
    • POST PURCHASE BEHAVIOR- SATISFIED
  • NEEDS AND GOALS
    • A type of acquired need or psychological need
    i.e. secondary needs
    • For example-When we are feeling hungry in our
    hostel and want to satisfy our hunger within
    minimum time, then we would prefer Maggi
    YouTube - Maggi Noodles - Play-It 2010 Ad.flv
  • 13. REFERENCE GROUP
    • DIRECT REFERENCE GROUP- Peers & friends.
    • 14. INDIRECT REFERENCE GROUP:-Advertisement,
    and
    Winner of MAGGI stories
  • 15. PERCEPTION:-
    • ATTENTION-Appearance in yellow flashy
    packaging
    • ORGANISATION-recommended by Peers
    • 16. INTERPRETATION-satisfying my hunger,
    it’s appetizing
    • RETENTION-Long retention