Your SlideShare is downloading. ×

Analyzing comercials

1,019

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,019
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. AnalyzingCommercialAdvertisingLindsey Scott
  • 2. Baileys Cream with Spirit Advert – YouTube Direct-acting positive reinforcement contingencies: Before: Behavior: After: No sound of Viewer actively Sound of music watches music Baileys commercial Before: Behavior: After: No sight of Viewer actively Sight of dancing watches dancing Baileys commercial Before: Behavior: After: No sight of Viewer actively Sight of visual visual effects watches effects Baileys commercial
  • 3. The Pairing Procedure: Sight of Baileys Sound of music, sight cream of dancing, sight of visual effects Before: Behavior: After: No sight of Viewer actively Sight of Baileys watches Baileys cream cream Baileys commercial The reinforcement contingency to be learned: Before: Behavior: After: No Baileys Viewer goes Baileys cream to store and cream purchases Baileys cream
  • 4. Punishment Contingency: Crest 3D White Whitestrips Holiday Before: Behavior: After: No self- Viewer Self-conscious Commercial - YouTube conscious actively feelings about feelings about watches Crest teeth teeth commercial
  • 5. Rule-governed analog to avoidance ofan aversive condition: Sᴰ: After: Crest 3D Teeth will not White Strips be more yellow tomorrow Before: Behavior: Teeth will be Purchase and more yellow use white tomorrow Strips S∆: After: Not Crest 3D Teeth will be White Strips more yellow tomorrow Rule: If you’re not whitening with Crest 3D White Strips, you’re yellowing.
  • 6. Direct-acting positive reinforcementcontingencies: Before: Behavior: After: No sight of Viewer Sight of Justin Justin Bieber watches Bieber singing to Girlfriend singing to viewer commercial viewer Before: Behavior: After: No sound of Viewer Sound of Justin watches Justin Bieber’s voice Girlfriend Bieber’s voice commercial Punishment Contingency: JUSTIN BIEBERS Before: Behavior: After: No sadness Viewer Sadness GIRLFRIEND - watches OFFICIAL Girlfriend commercial FRAGRANCE COMMERCIAL - YouTube
  • 7. Rule-governed avoidance of loss of a reinforcer: Sᴰ: Justin Bieber’s Girlfriend fragrance Before: Behavior: After: Will lose Viewer Will not lose opportunity to purchases and opportunity to smell like wears fragrance smell like Justin’s Justin’s girlfriend girlfriendRule: If you wear Justin Bieber’s Girlfriend perfume, Justin will love you.
  • 8. AnalyzingCommercialAdvertising

×