SmackMyTweetUp 24 hours on Twitter
The idea
48 hours later…
First tweet
Then a retweet
A retweeted retweet
And so on…
The app itself is social
Completely organic
Word of mouth
It’s all in a name
What the …
Meet an influencer
The Mashable effect
FAIL
Not so anonymous
We came back
0.00 GMT
So how did it go?
350+ messages sent mashable
1,500+ visitors
5,800+ clicks
Now what?
Get on Twitter! Thank you.
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SmackMyTweetUp

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A case study of a 24-hour Twitter project created for Valentine's Day 2009.

Published in: Technology
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SmackMyTweetUp

  1. 1. SmackMyTweetUp 24 hours on Twitter
  2. 2. The idea
  3. 3. 48 hours later…
  4. 4. First tweet
  5. 5. Then a retweet
  6. 6. A retweeted retweet
  7. 7. And so on…
  8. 8. The app itself is social
  9. 9. Completely organic
  10. 10. Word of mouth
  11. 11. It’s all in a name
  12. 12. What the …
  13. 13. Meet an influencer
  14. 14. The Mashable effect
  15. 15. FAIL
  16. 16. Not so anonymous
  17. 17. We came back
  18. 18. 0.00 GMT
  19. 19. So how did it go?
  20. 20. 350+ messages sent mashable
  21. 21. 1,500+ visitors
  22. 22. 5,800+ clicks
  23. 23. Now what?
  24. 24. Get on Twitter! Thank you.
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