What’s the point of Twitter?

Who’s on Twitter?

Who am I?

Social media 1996 2009

1996 2009

What’s Twitter? The basics Case studies Twitter & events Followed by Q&A

The basics

Case studies

Twitter & events

Followed by Q&A

Twitter is … Different things to different people

Different things to different people

… Social text messaging … social text messaging

… e-mail

… breaking news

… diary of events

#? #! … a topical discussion

… reminder alerts

… celeb spotting

… customer service

… an oracle of collective wisdom

… 24/7 networking

Why Twitter for business? Will change the way people work across every department

Will change the way people work across every department

Getting started

web

mobile

Applications - TweetDeck

Applications - Seesmic Desktop

CoTweet

Setting up an account First impressions are important

First impressions are important

Corporate accounts

What are you doing now?

Set some goals To promote an event To connect with industry leaders To gather feedback on products

To promote an event

To connect with industry leaders

To gather feedback on products

TwitterFeed.com

It will take time

It’s not about followers

Quality over quantity

Spot the expert 45,815 followers “ Marketing guru turned social media expert” 4,075 followers “ CEO, Forrester Research”

45,815 followers

“ Marketing guru turned social media expert”

4,075 followers

“ CEO, Forrester Research”

Who to follow? WeFollow.com Twellow.com Whoshouldifollow ExecTweets.com Business Week’s article on CEOs

WeFollow.com

Twellow.com

Whoshouldifollow

ExecTweets.com

Business Week’s article on CEOs

Follow me, follow you

Twitequette Don’t auto-reply or auto-DM Listen & respond Learn the rules of engagement

Don’t auto-reply or auto-DM

Listen & respond

Learn the rules of engagement

Don’t do this

Case studies

Skittles

Skittles

SquareSpace

SquareSpace 100 fold growth

Absolut Kindness TV ad launch Twitter campaign on #kindness Word-of-mouth events in London

TV ad launch

Twitter campaign on #kindness

Word-of-mouth events in London

Absolut Kindness

Daily Mail Social media tail wags the mainstream dog Grassroots twitter campaigns can have real world outcomes

Social media tail wags the mainstream dog

Grassroots twitter campaigns can have real world outcomes

Daily Mail

Daily Mail

Motrin Moms Get social media wrong and repercussions are swift

Get social media wrong and repercussions are swift

Motrin Moms

VW Online campaign Innovative use of Twitter to personalise the campaign

Innovative use of Twitter to personalise the campaign

#BlameDrewsCancer Twitter used to raise awareness Fundraising Innovative use of hashtags

Twitter used to raise awareness

Fundraising

Innovative use of hashtags

Twitter Comedy Night Unique, virtual event Used hashtags for participation Acts also posted on YouTube

Unique, virtual event

Used hashtags for participation

Acts also posted on YouTube

Twitter Comedy Night

Smack My Tweet Up 24 hour Valentine’s Day twitter event Send anonymous tweets 350+ Tweets sent 1500+ visitors 5800+ clicks

24 hour Valentine’s Day twitter event

Send anonymous tweets

350+ Tweets sent

1500+ visitors

5800+ clicks

Smack My Tweet Up

BA Great Britons Challenge to promote the Olympic ideals Website built on social media sharing & voting

Challenge to promote the Olympic ideals

Website built on social media sharing & voting

BA Great Britons

Twitter & Events

Types of events Regular Twitter meet-ups (tweet-ups) 6-20 attendees, little planning NotAtSXSW 70+ ppl, 4 days planning Twestival 200 cities, 1 month planning, $250k raised 140conf 300+ ppl, 2 years of ‘planning’

Regular Twitter meet-ups (tweet-ups)

6-20 attendees, little planning

NotAtSXSW

70+ ppl, 4 days planning

Twestival

200 cities, 1 month planning, $250k raised

140conf

300+ ppl, 2 years of ‘planning’

Tweet-ups

NotAtSXSW

Twestival

140conf

Events lifecycle on Twitter

Leading up Word-of-mouth “ are you going to this” (social proof) Buzz - Release tickets in batches Reputation for hosting successful events Social event sites Facebook, Twtvite, Amiando, Eventbrite

Word-of-mouth

“ are you going to this” (social proof)

Buzz - Release tickets in batches

Reputation for hosting successful events

Social event sites

Facebook, Twtvite, Amiando, Eventbrite

Social proof

During Hashtags Follow along with the activity Tell their friends about the event Find people at the event Create a forum for ongoing discussion Provide real-time feedback for the organiser/panel/speaker Real-time Twitter streaming Interactive participation

Hashtags

Follow along with the activity

Tell their friends about the event

Find people at the event

Create a forum for ongoing discussion

Provide real-time feedback for the organiser/panel/speaker

Real-time Twitter streaming

Interactive participation

Real-time interaction

Following up Continue the discussion Network with attendees Keep the excitement going until the next event Release pictures & videos over time

Continue the discussion

Network with attendees

Keep the excitement going until the next event

Release pictures & videos over time

Continued discussion

Jeff Pulver on 140conf

Questions?