Excite Conference Presentation – What's the point of Twitter?

What’s the point of Twitter?

Who’s on Twitter?

Who am I?

Social media
1996 2009

What’s Twitter?
The basics
Case studies
Twitter & events
Followed by Q&A

Twitter is …
Different things to different people

… Social text messaging … social text messaging

… e-mail

… breaking news

… diary of events

#? #! … a topical discussion

… reminder alerts

… celeb spotting

… customer service

… an oracle of collective wisdom

… 24/7 networking

Why Twitter for business?
Will change the way people work across every department

Getting started

mobile

Applications - TweetDeck

Applications - Seesmic Desktop

CoTweet

Setting up an account
First impressions are important

Corporate accounts

What are you doing now?

Set some goals
To promote an event
To connect with industry leaders
To gather feedback on products

TwitterFeed.com

It will take time

It’s not about followers

Quality over quantity

Spot the expert
45,815 followers
“ Marketing guru turned social media expert”
4,075 followers
“ CEO, Forrester Research”

Who to follow?
WeFollow.com
Twellow.com
Whoshouldifollow
ExecTweets.com
Business Week’s article on CEOs

Follow me, follow you

Twitequette
Don’t auto-reply or auto-DM
Listen & respond
Learn the rules of engagement

Don’t do this

Case studies

Skittles

SquareSpace

SquareSpace 100 fold growth

Absolut Kindness
TV ad launch
Twitter campaign on #kindness
Word-of-mouth events in London

Absolut Kindness

Daily Mail
Social media tail wags the mainstream dog
Grassroots twitter campaigns can have real world outcomes

Daily Mail

Motrin Moms
Get social media wrong and repercussions are swift

Motrin Moms

VW Online campaign
Innovative use of Twitter to personalise the campaign

#BlameDrewsCancer
Twitter used to raise awareness
Fundraising
Innovative use of hashtags

Twitter Comedy Night
Unique, virtual event
Used hashtags for participation
Acts also posted on YouTube

Twitter Comedy Night

Smack My Tweet Up
24 hour Valentine’s Day twitter event
Send anonymous tweets
350+ Tweets sent
1500+ visitors
5800+ clicks

Smack My Tweet Up

BA Great Britons
Challenge to promote the Olympic ideals
Website built on social media sharing & voting

BA Great Britons

Twitter & Events

Types of events
Regular Twitter meet-ups (tweet-ups)
6-20 attendees, little planning
NotAtSXSW
70+ ppl, 4 days planning
Twestival
200 cities, 1 month planning, $250k raised
140conf
300+ ppl, 2 years of ‘planning’

Tweet-ups

NotAtSXSW

Twestival

140conf

Events lifecycle on Twitter

Leading up
Word-of-mouth
“ are you going to this” (social proof)
Buzz - Release tickets in batches
Reputation for hosting successful events
Social event sites
Facebook, Twtvite, Amiando, Eventbrite

Social proof

During
Hashtags
Follow along with the activity
Tell their friends about the event
Find people at the event
Create a forum for ongoing discussion
Provide real-time feedback for the organiser/panel/speaker
Real-time Twitter streaming
Interactive participation

Real-time interaction

Following up
Continue the discussion
Network with attendees
Keep the excitement going until the next event
Release pictures & videos over time

Continued discussion

Jeff Pulver on 140conf

Questions?

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Excite Conference Presentation – What's the point of Twitter?

by Kai turner on Jun 24, 2009

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Excite Conference Presentation – What’s the point of Twitter? — Presentation Transcript