Design guidelines for Storify
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Design guidelines for Storify

on

  • 8,015 views

How to curate your brand community with Storify

How to curate your brand community with Storify

Statistics

Views

Total Views
8,015
Views on SlideShare
5,722
Embed Views
2,293

Actions

Likes
12
Downloads
68
Comments
3

17 Embeds 2,293

http://www.scoop.it 1887
http://planeta.wikispaces.com 275
http://us-w1.rockmelt.com 25
http://jhaell.webege.com 24
http://www.twylah.com 17
http://localhost 16
http://www.linkedin.com 14
http://a0.twimg.com 14
https://www.linkedin.com 5
http://www.bagtheweb.com 4
http://staging.twylah.com 4
http://blog.socialgrindr.com 3
http://www.onlydoo.com 1
https://twitter.com 1
http://fivas2.etp5.etp.no 1
http://localhost.bagtheweb.com 1
http://paper.li 1
More...

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • Thanks Kai, I'm learning a lot about Storify through SlideShare. Very useful tip.
    Are you sure you want to
    Your message goes here
    Processing…
  • The first graphic inserted on Storify will also appear as the 'hero image' for the entire story. It's recommended this be put at the top of the story as the lead image.
    Are you sure you want to
    Your message goes here
    Processing…
  • Thank you for a clear guide to Storify. That said, I'm baffled by the 'hero image' -- is this whatever image is at the top of the index or is the graphic inserted somewhere on Storify?
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Design guidelines for Storify Presentation Transcript

  • 1. Design guidelines How to curate a brand community Presented by Kai Turner – 08 January 2012
  • 2. Why Storify?Own your brandconversationStorify makes it quick and easy toconsolidate user generated content aboutyour brand (across multiple channels) –and publish it centrally.Discussions in contextWhereas discussion on Twitter and othersocial media forums can be fragmentedand fleeting, Storify allows you to puteverything in context.Many media outlets already see the valuein using Storify as a news channel.We believe there is a great opportunity forbrands to follow suit and begin using theservice to curate their online communitydiscussion.
  • 3. Multiple channels, one conversationCuration made easyStorify allows you to consolidateconversations across multiple channelsand republish a single ‘story’ on the mainwebsite, as well as reposting to yourcompany blog.How?These design guidelines will walk youthrough a typical workflow.
  • 4. Track notable conversations On YouTube Keep ‘favorites’ As part of your social media engagement plan, keep track of important conversations – especially regarding topics that capture the attention and interest of your online community. On Twitter Tell a story Rather than just posting a collection of your favourite tweets– pay attention to themes which you can use to find an overarching narrative thread linking the various comments together. This is where your insight and expertise as the brand curator can add value.
  • 5. Build the storyFirst, choose a heroimageAvoid the generic default banner bychoosing a lead image to represent yourstory.Make sure you choose a larger image (atleast 502px wide) so that when it fills thebanners on the homepage or the listingpage it will not be enlarged and blurred.
  • 6. Use a variety of content Make it visually rich Alternate between tweets, videos and images to keep the story visually rich and interesting. Provide more context In addition to quoting a selection of comments, search for and include additional content related to the discussion. For example, did a fan comment about a recent advert? Add the comment from Twitter and then follow it with a YouTube video of the advert.
  • 7. Share the storyMention and give credityour fan community.Storify’s sharing feature give the optionto mention the names of the contributorswhose content was used in the creation ofthe story.It’s an easy way to give fans of the brandan official endorsement and to encouragetheir continued participation.
  • 8. Our summary Get started today We think Storify is another useful and valuable tool in your social media arsenal. It’s a low effort, high reward means of engaging your brand community. We recommend that you incorporate it into your social media planning today. Follow me on Twitter – @kaigani