Service Design - GSJ11 Seoul

Service Design? Byunghwan Kim (@kaidomo) GSJ11 Seoul (@GSJ11SEOUL) 2011. 2. 26

Just 48 hours to design a new SERVICEGlobal Service Jam Seoul

www.facebook.com/gsjseoul @gsj11seoul

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서비스디자인• Service design is all about making the service you deliver useful, usable, efﬁcient, effective and desirable. - UK Design Council(2010)• Service design aims to ensure service interfaces are useful, usable and desirable from the client’s point of view and effective, efﬁcient and distinctive from the supplier’s point of view. - Birgit Mager(2009)

IT IS USER-CENTRED THIS IS SERVICE DESIGN THINKING, Stickdorn/Schneider, BIS Publisher

IT IS CO-CREATIVE THIS IS SERVICE DESIGN THINKING, Stickdorn/Schneider, BIS Publisher

IT IS SEQUENCING THIS IS SERVICE DESIGN THINKING, Stickdorn/Schneider, BIS Publisher

IT IS EVIDENCING THIS IS SERVICE DESIGN THINKING, Stickdorn/Schneider, BIS Publisher

IT IS HOLISTIC THIS IS SERVICE DESIGN THINKING, Stickdorn/Schneider, BIS Publisher

정형화된도구• Customer Journey Map• Service Blueptint

Customer Journey Map• The customer journey map is an oriented graph that describes the journey of a user by representing the different touchpoints that characterize his interaction with the service.

Service Blueprint • G Lynn Shostack - • Mapping out of a service journey identifying the processes that constitute the service, isolating possible fail points and establishing the time frame for the journey.

그려봅시다.

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Service Design - GSJ11 Seoul

by Byunghwan Kim on Feb 25, 2011

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Service Design - GSJ11 Seoul — Presentation Transcript