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Conventions Red black white, yellow Masthead Primary optical area Masculine, Block, Sans Serif Selling line Artists Names Genre – Rap (Text, Colours, Model) Main image Manipulation Eye contact Barcode Website Issue Number Date Price Power of three Buzz words No eye contact Crop tool Bottom Line No eye contact
Conventions Conventions Columns Headings Page numbers Colour Scheme Masthead – Top of page. Bright image Typeface This week Statistics Broken Convention -Chosen layout similar to NME Rap magazines usually plain. -No eye contact in main image -Mid shot rather than long shot.
Conventions Conventions Colour scheme Title Intro Pull quote Detail Album release date Typeface Model credit Eye contact Manipulation Dressed similar Page number Broken conventions Negative space Pictures took separately All frames the same, medium long shots
Social groups Ethnicity –rap and hip-hop is associated with black African Americans (models) Working class but aspire to be like rappers – money, sex, lifestyle – language is down to earth, not too sophisticated.
Distribution Vibe has a distributor called InterMedia However as my magazine is based in the UK I would use Worldwide Magazine Distribution
Target Audience Young males Like to party Like women like Megan Fox Like to read the articles in a magazine Artists featured are very important Images are important Like Eminem as an artist within the industry Prefer the Source magazine over XXL and Vibe
Addressing the Audience Eminem - used Eminem’s name as he is the preferred rap artist. Images – Taken images of black people, as my Genre is rap the audience with expect and relate to this. - Big then a smaller as they stated when doing market research. Typeface – Graffiti a style which relates to young Males, they recognise this – makes it seem more personal. - sans serif, -young and has a modern element to it in comparison to swirly typeface. Young Males – Masculine through typeface, images colour scheme . Yellow box – grabs readers attention, stands out.
Included reviews as there was a small interest in these
Included small descriptions of each page – included
stories about the artists.
Addressing the Audience Slang -Used slag to seem personal and Audience can relate to it as they are young. “Hood” Easy on the eye – Not overpowering, use of negative pace, unity throughout the magazine- colour, text Neat layout – audience said they preferred a neat layout.