Hello Monday — Confessions of a Digital Agency

17,488 views
17,127 views

Published on

Hello Monday shares confessions of a Digital Agency at the Future of Web Design conference in New York October 23rd at the Avenue Q stage.

Published in: Design
9 Comments
98 Likes
Statistics
Notes
No Downloads
Views
Total views
17,488
On SlideShare
0
From Embeds
0
Number of Embeds
1,320
Actions
Shares
0
Downloads
1,003
Comments
9
Likes
98
Embeds 0
No embeds

No notes for slide

Hello Monday — Confessions of a Digital Agency

  1. 1. Confessions of a Digital AgencyHello Monday
  2. 2. Agency Presentation ——————— 2011 Confessions of a Digital AgencyHello Monday Hello Monday —— Hello Monday Confessions of a Digital Agency
  3. 3. Agency Presentation ——————— 2011 Confessions of a Digital AgencyHello Monday Hello Monday —— Hello Monday Thank you for having us!
  4. 4. Agency Presentation ——————— 2011 Confessions of a Digital AgencyHello Monday Hello Monday —— First things first Short introduction
  5. 5. Agency Presentation ——————— 2011 Confessions of a Digital AgencyHello Monday Hello Monday —— About Us Who Are We
  6. 6. Agency Presentation ——————— 2011 Confessions of a Digital AgencyHello Monday Hello Monday Jakob Kahlen Creative Director Andreas Anderskou Account Director
  7. 7. Agency Presentation ——————— 2011 Confessions of a Digital AgencyHello Monday Hello Monday —— Hello Monday Hello Monday in short
  8. 8. Agency Presentation ——————— 2011 Confessions of a Digital AgencyHello Monday Hello Monday Hello Monday Digital Creative Agency• A name with a meaning• Founded in 2006• Offices in Aarhus, Copenhagen & New York• 26 employees• Digital strategy, concepts, design and programming• Awards: 42 FWAs, 5 Webby Awards, 3 Cannes Lions
  9. 9. Agency Presentation ——————— 2011 Confessions of a Digital AgencyHello Monday Hello Monday —— Hello Monday Confession Time!
  10. 10. Agency Presentation ——————— 2011Hello Monday —— Confession 1 Creative processes are not always fun
  11. 11. Agency Presentation ——————— 2011 Confessions of a Digital AgencyHello Monday Hello Monday —— Lesson 1 Build a playground rather than a production factory
  12. 12. Agency Presentation ——————— 2011 Confessions of a Digital AgencyHello Monday Hello Monday —— What is a a playground in our world? Playground ingredients• Live out our passion for great design and creative use of technology• Always push borders with clients to make projects more fun (for everyone)• Always have room to experiment and try new things• Never take the easy route!
  13. 13. Agency Presentation ——————— 2011 Confessions of a Digital AgencyHello Monday Hello Monday BOKS Quiz to make your kids healthier — http://boksquiz.org · Playground rather than a production facility · Creative and curious approach to technology · Design values: Rooted in classic design craftmanship BOKS — Quiz
  14. 14. BOKS — Quiz
  15. 15. Agency Presentation ——————— 2011Hello Monday —— Confession 2 Bad projects kill passion and creativity
  16. 16. Agency Presentation ——————— 2011 Confessions of a Digital AgencyHello Monday Hello Monday —— Lesson 2 Choose the right projects for the right reasons
  17. 17. Confessions of a Digital AgencyHello Monday—— Monday MoneyHello MondayCurrency ™
  18. 18. The parametersFun Fame Fortune Forward
  19. 19. How we started out...Fun Fame Fortune Forward
  20. 20. We quickly got to...Fun Fame Fortune Forward
  21. 21. What we’re aiming at...Fun Fame Fortune Forward
  22. 22. Agency Presentation ——————— 2011 Confessions of a Digital AgencyHello Monday Hello Monday LEGO Life of George — http://vimeo.com/30783373 · Playground rather than a production facility · Creative and curious approach to technology · Design values: Rooted in classic design craftmanship LEGO — Life Of George
  23. 23. LEGO — Life Of George 2011
  24. 24. Agency Presentation ——————— 2011 Confessions of a Digital AgencyHello Monday Hello Monday —— Confession 3 Awards are an addiction
  25. 25. Agency Presentation ——————— 2011 Confessions of a Digital AgencyHello Monday Hello Monday —— Lesson 3 Don’t be obsessed with awards. Use them wisely.
  26. 26. Agency Presentation ——————— 2011 Confessions of a Digital AgencyHello Monday Hello Monday —— Confession 4 Team work is hard work
  27. 27. Agency Presentation ——————— 2011 Confessions of a Digital AgencyHello Monday Hello Monday —— Lesson 4 The collective brain is smarter than the individual brain.
  28. 28. Agency Presentation ——————— 2011 Confessions of a Digital AgencyHello Monday Hello Monday
  29. 29. Agency Presentation ——————— 2011 Confessions of a Digital AgencyHello Monday Hello Monday
  30. 30. Agency Presentation ——————— 2011 Confessions of a Digital AgencyHello Monday Hello Monday —— Confession 5 It’s hard to find good people
  31. 31. Agency Presentation ——————— 2011 Confessions of a Digital AgencyHello Monday Hello Monday —— Lesson 5 When you meet employees who are passionate about delivering world class digital creative, while being nice, helpful and sociable with their colleagues and have a conscience to keep going until a project is finished even though theyre not asked to do so and smart enough to go home at 5pm most days to spend time with their family and friends. Hire them!
  32. 32. Agency Presentation ——————— 2011 Confessions of a Digital AgencyHello Monday Hello Monday —— Confession 6 It’s hard to be creative when you’re overworked
  33. 33. Agency Presentation ——————— 2011 Confessions of a Digital AgencyHello Monday Hello Monday —— Lesson 6 Get a life!• Eat lunch together - get to know the people you work with• Work concentrated from 9-5• Don’t be afraid to have a life outside work - or a kid
  34. 34. Agency Presentation ——————— 2011 Confessions of a Digital AgencyHello Monday Hello Monday —— Confession 7 A company without a philosophy is like a ship without a compass
  35. 35. Agency Presentation ——————— 2011 Confessions of a Digital AgencyHello Monday Hello Monday —— Lesson 7 Have a philosophy
  36. 36. Agency Presentation ——————— 2011 Confessions of a Digital AgencyHello Monday Hello Monday Joy of Use!
  37. 37. Agency Presentation ——————— 2011 Confessions of a Digital AgencyHello Monday Hello Monday · Tickle the brain · Please the eye · Play it by heart
  38. 38. Agency Presentation ——————— 2011 Confessions of a Digital AgencyHello Monday Hello Monday Tickle the Brain · Be clever and useful · Motivate curiosity and creativity · Use new technology to make people go: “Wow!”
  39. 39. Agency Presentation ——————— 2011 Confessions of a Digital AgencyHello Monday Hello Monday Please the Eye · Make it distinctive, loveable and memorable · Don’t be affraid to get emotional, nostalgic, naive, etc. · Craft it like you mean it
  40. 40. Agency Presentation ——————— 2011 Confessions of a Digital AgencyHello Monday Hello Monday Play it by Heart · Connect the heart of the brand to the heart of the consumer · Be passionate! Show people you love them · Be generous! Give them a reason to love you back
  41. 41. Agency Presentation ——————— 2011 Confessions of a Digital AgencyHello Monday Hello Monday MoMA Century of the Child — www.moma.org/centuryofthechild · Playground rather than a production facility · Creative and curious approach to technology · Design values: Rooted in classic design craftmanship MoMA — Century of the Child
  42. 42. Confessions of a Digital AgencyHello MondayMoMA — Century of the Child
  43. 43. Agency Presentation ——————— 2011 Confessions of a Digital AgencyHello Monday Hello Monday —— Confession 8 If it feels like advertising, we are doing it wrong
  44. 44. Agency Presentation ——————— 2011 Confessions of a Digital AgencyHello Monday Hello Monday —— Lesson 8 Be true, not gimmicky
  45. 45. Agency Presentation ——————— 2011 Confessions of a Digital AgencyHello Monday Hello Monday User experience Technology Design Strategy
  46. 46. Agency Presentation ——————— 2011 Confessions of a Digital AgencyHello Monday Hello Monday Less like ...• Advertising•A gimmick• An interruption• Tricking people
  47. 47. Agency Presentation ——————— 2011 Confessions of a Digital AgencyHello Monday Hello Monday B&O PLAY Online identity through content — www.youtube.com/watch?v=i4T49M-3gkE — www.beoplay.com · Playground rather than a production facility · Creative and curious approach to technology · Design values: Rooted in classic design craftmanship B&O PLAY — Digital brand platform
  48. 48. Confessions of a Digital AgencyHello MondayB&O PLAY — Digital brand platform
  49. 49. Agency Presentation ——————— 2011 Confessions of a Digital AgencyHello Monday Hello Monday —— Confession 9 It’s tempting to do stuff just because it looks nice
  50. 50. Agency Presentation ——————— 2011 Confessions of a Digital AgencyHello Monday Hello Monday —— Lesson 9 Nice design is not enough, projects should also have a strong idea
  51. 51. Agency Presentation ——————— 2011 Confessions of a Digital AgencyHello Monday Hello Monday Google Demo Slam — vimeo.com/30783408 — www.demoslam.com · Playground rather than a production facility · Creative and curious approach to technology · Design values: Rooted in classic design craftmanship Google — Demo Slam
  52. 52. Google — Demo Slam
  53. 53. Agency Presentation ——————— 2011 Confessions of a Digital AgencyHello Monday Hello Monday —— Confession 10 Pitching is part of the game
  54. 54. Agency Presentation ——————— 2011 Confessions of a Digital AgencyHello Monday Hello Monday —— Lesson 10 Go all in!• Think outside the brief!• Do it right or don’t pitch at all!• You have to learn something from it!• Don’t be afraid to lose!
  55. 55. Agency Presentation ——————— 2011 Confessions of a Digital AgencyHello Monday Hello Monday —— Confession 11 Clients don’t always spot your great ideas
  56. 56. Agency Presentation ——————— 2011 Confessions of a Digital AgencyHello Monday Hello Monday —— Lesson 11 Don’t throw your brilliant ideas away
  57. 57. Agency Presentation ——————— 2011Hello Monday
  58. 58. Agency Presentation ——————— 2011Hello Monday
  59. 59. Agency Presentation ——————— 2011Hello Monday
  60. 60. Agency Presentation ——————— 2011Hello Monday
  61. 61. Agency Presentation ——————— 2011Hello Monday
  62. 62. Agency Presentation ——————— 2011 Free! Confessions of a Digital AgencyHello Monday Hello Monday — https://itunes.apple.com/us/app/beanie-and-the-balloonist/id491921803?mt=8 — www.madeonamonday.org
  63. 63. Agency Presentation ——————— 2011 Confessions of a Digital AgencyHello Monday Hello Monday —— Lesson 12 Anything gets boring after a while
  64. 64. Agency Presentation ——————— 2011 Confessions of a Digital AgencyHello Monday Hello Monday —— Lesson 12 Know when it is time to leave
  65. 65. Agency Presentation ——————— 2011 Confessions of a Digital AgencyHello Monday Hello Monday Thank you for not leaving!
  66. 66. Agency Presentation ——————— 2011 Confessions of a Digital AgencyHello Monday Hello Monday See you Out there...• @hellomondaycom• www.facebook.com/hellomonday• www.hellomonday.com

×