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SEO 101 for Small Business by Kahl Consultants

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SEO 101 for Small Business by Kahl Consultants. Short lecture about Search Engine Optimization basics by Alex Kahl of Kahl Consultants. Latest tools and tips to optimize your website for search engine …

SEO 101 for Small Business by Kahl Consultants. Short lecture about Search Engine Optimization basics by Alex Kahl of Kahl Consultants. Latest tools and tips to optimize your website for search engine ranking and increased traffic.

Published in: Business, Technology, Design

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  • 1. SEO for Small Business Presented by Alex Kahl
  • 2. Presented by Alex Kahl
    • Small Business & Nonprofit Internet Consultant
    • SEO Marketer (link building, social media)
    • Blogger: KC News , Facebook , Twitter
    • Founded Kahl Consultants in 1994
    • Appropriate Technology * Green * Sustainable
    • 100's of clients worldwide
  • 3.
    • Questions for Business Owners
    • Do you Google your website?
    • Do you try to get search engine ranking?
    • Do you know what SEO stands for?
    • Have you ever done SEO?
  • 4.
    • SEO Marketing
    • Improve your Free / Natural / Organic Ranking
    • Focus is primarily on Google Page Rank
    • Why? Google has > 70% of the search market
    • *Source: http://www.hitwise.com/us/resources/data-center
    SEO = Search Engine Optimization The Science of Ranking
  • 5. Search Engine Results Page SERP has 2 sections: Left Side: Organic (free) results Right Side: Paid (sponsored) results, i.e. Google Adwords
  • 6. SERP - Search Engine Results Page 90% of clicks are on the first 3 pages. Try to rank in Top 30 results
  • 7. Search is Important!
    • “ EYETOOL” heatmap image shows where search users look:
    • Top position gets over 40% of all clicks
    • Free (organic) search results (on left) get more clicks than paid (on right)
    • Customers search for your info online (contact address, directions, services)
  • 8. Search is Popular
  • 9. Local Search Different ranking algorithm than standard search results
  • 10.
    • Organic search traffic is very valuable. In fact, it can sustain a local business.
    • But the reality is:
    • Search engine algorithms call the shots. Especially Google Page Rank algorithm
    • Organic Seach can be INFLUENCED, but NOT CONTROLLED.
    Search Reality Check
  • 11. Crawling and Indexing Each dot represents a web page. Search engines can crawl a page if they can find a link to it.
  • 12. SEO Secrets
    • Important website items you can edit to increase your ranking:
    • Title Tag
    • URL (address)
    • Text content
    • Description Meta Tag
  • 13.
    • Unique relevant content (TEXT)
    • Backlinks (LINKS to your site)
    • Keywords
    • Meta Tags  - Title: up to 65 Characters  - Description: up to 155 Characters
    • Menu & Navigation
    • Internal Links using keywords
    SEO Best Practices
  • 14.
    • A Keyword is a PHRASE, NOT a word.
    • Keywords are words that customers use to search for your product or service
    • Use the same words your clients use
    • Your website traffic stats contain keywords used to find you
    • Talk to customers
    • Compare to competitor websites
    • Use keyword tools, such as the free Google Search "Keyword Tool" https://adwords.google.com/select/KeywordToolExternal
    Keywords Matter
  • 15.
    • Backlinks = Popularity
    • Get backlinks from many diverse sources
    • Put keywords in backlinks
    • Backlinks are weighted
    Links to YOU = Backlinks
  • 16.
    • Increase site popularity - obtain backlinks from diverse sources:
    • Internal links (from your own content)
    • Friends and family
    • Local business acquai ntances
    • Clients & Suppliers
    • Donate to associations
    • Social Networking Site s   - LinkedIn, Twitter, Facebook, Google Sites   - Other public online profiles
    • Business Directories
    • Blogs and Articles
    • Press Releases
    • Images (post to Flickr, Photobucket, etc.)
    • Youtube (post your videos and slide shows)
    Where to Get Backlinks?
  • 17.
    • Repeat after me:
    • Unique valuable content
    • Write content for site visitors
    • Give site visitors knowledge
    • Build content around keywords
    • Link to valuable content (internally and externally)
    Content is King
  • 18.
    • As a website owner you are a publisher of information
    • Information is another business product
    • Give your customers solutions to problems
    • Customers rely on your expertise
    • Modern marketing =
    • online content = publishing
    Publish Information
  • 19.
    • Adding content improves your ranking:
    • News Blog
    • eNewsletter
    • Interview
    • Case Study
    • eBook
    • Infographics/Slide Shows
    • Video
    • Webinar
    • Podcast (audio recording)
    • Press Release
    Web Content Ideas
  • 20. Infographic Create infographics and offer these to anyone to use online for free. For example, this Infographic is free from   www.totalinjury.com   to add to any website.
  • 21.
    • A Blog is a news diary
    • News blogs increase page views
    • Easier to post new content
    • Helps internal linking
    • Ensures search engines visit regularly
    Must I Blog?
  • 22.
    • Should I use Social Media for my business?
    • You need to be wherever your customers are
    • You can repurpose content in multiple social channels
    • Let go of total content control
    • Share ideas, share content, share links
    • Find content on social media (YouTube, Facebook)
    Social Media
  • 23.
    • Content - create unique valuable content
    • Popularity - get backlinks from everywhere
    • Local Search (e.g. Google Local, Yahoo Local, Yelp)
    • Embrace Social Media
    • Use LinkedIn and YouTube, not just Facebook and Twitter
    SEO Summary
  • 24. SEO Starter $495 SEO Refresher $495 SEO Annual $1195 Kahl Consultants SEO Packages KC small business SEO Packages are effective yet inexpensive.
  • 25. Questions? Contact Kahl Consultants Tel +415 499 0838 www.Kahl.net