SMX Israel 2014 - Ari Nahmani | SEOs Give Up Their Best Ideas Panel | Kahena Digital Marketing

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SMX Israel 2014 - Ari Nahmani | SEOs Give Up Their Best Ideas Panel | Kahena Digital Marketing

  1. 1. SEOs Give Up Their Best Ideas: Takeaways for 2014 Ari Nahmani
  2. 2. Hi! Good Afternoon! You’re almost at the end! Ari Nahmani CEO / Founder Kahena Digital Marketing We are up the street. Contact us! @AriNahmani | #SMX
  3. 3. MENTIONS & IMAGE ATTRIBUTION: LINKS AND ENGAGEMENT For brands or products that do #RCS, their brand, staff, products and associated mentions get used across the web. Automate the discovery of these for easy wins. @AriNahmani
  4. 4. @AriNahmani
  5. 5. @AriNahmani | #SMX
  6. 6. Image Raider FTW! Add images to each campaign, set the frequency, and watch as your copyright protected images are found on other sites without attribution. Easy as pie! @AriNahmani | #SMX
  7. 7. @AriNahmani
  8. 8. @AriNahmani
  9. 9. Fresh Web Explorer: Advanced Search Operators •  •  •  •  •  “kahena digital” –rd:kahenadigital.com “ari nahmani” –rd:kahenadigital.com “jerusalem startup” –rd:kahenadigital.com “kahenacon” –rd:kahenadigital.com “SEO” and “Israel” –rd:kahenadigital.com Monitor competitors, similar products/ services, industry related terms, LB monitor [remove –rd]. @AriNahmani
  10. 10. @AriNahmani
  11. 11. @AriNahmani
  12. 12. @AriNahmani
  13. 13. [NOT PROVIDED] With keyword data gone, it’s become a lot harder to optimize based on opportunity and ‘low hanging fruit’. @AriNahmani
  14. 14. SEOs BE ALL LIKE…. @AriNahmani
  15. 15. AND….. @AriNahmani
  16. 16. AND…. @AriNahmani
  17. 17. STOP THE TANTRUM….. @AriNahmani
  18. 18. @AriNahmani
  19. 19. SEMRUSH CHANGED THE GAME FOR US The ability to see which keyword opportunities there were (low hanging fruit) on pg 1-2, relative to volume was huge for us. So simple, yet massive value. Large/strong sites are the best for this. @AriNahmani
  20. 20. @AriNahmani
  21. 21. + + AUTOMATE FTW! @AriNahmani
  22. 22. IN-HOUSE TOOLS @AriNahmani
  23. 23. IN-HOUSE TOOLS @AriNahmani
  24. 24. IN-HOUSE TOOLS @AriNahmani
  25. 25. QUICK + EXTREMELY ADVANCED COMPETITIVE ANALYSIS Simple, somewhat hidden Moz tool will give you incredible insights and make you look awesome to clients or the boss. @AriNahmani
  26. 26. @AriNahmani
  27. 27. @AriNahmani
  28. 28. @AriNahmani
  29. 29. @AriNahmani
  30. 30. SEO DUE DILLIGENCE IN A POST PENALTY WORLD Quickly assess risk of a potential client or own sites. Evaluate what kind of baggage you are taking on! @AriNahmani
  31. 31. @AriNahmani
  32. 32. @AriNahmani
  33. 33. @AriNahmani
  34. 34. @AriNahmani
  35. 35. @AriNahmani
  36. 36. Quick Due Diligence •  Panguin Tool [algorithmic penalties] •  Manual Action Viewer [manual penalties] •  Anchor Text Ratios [moz, ahrefs, majestic] @AriNahmani
  37. 37. Thanks! Contact Me: Ari Nahmani Founder / CEO Kahena Digital Marketing @AriNahmani ari AT kahenadigital.com We are hiring. @AriNahmani | #SMX

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