9. SIRI OVERVIEW
Actually, originally it
was an app designed
by Siri, Inc. Acquired
by Apple in April
2010. They kept the
name.
All other platform
development
stopped after
acquisition.
@AriNahmani
|
#SMX
10. SIRI OVERVIEW
Actually, originally it
was an app designed
by Siri, Inc. Acquired
by Apple in April
2010. They kept the
name.
All other platform
development
stopped after
acquisition.
@AriNahmani
|
#SMX
17. YELP – LOCAL BUSINESSES
Siri queries yelp for local business
information when it determines your
location either by explicit query
signals or implicit location signals (ip
address, wifi signal, 3g/gps).
@AriNahmani
|
#SMX
25. BING – Web Search
Google was swapped out for Bing as
default search engine in Siri with the
release of iOS7 in late 2013.
Understanding your brand’s search
presence in Bing is probably the most
actionable takeaway re: Siri for marketers.
@AriNahmani
|
#SMX
29. TWITTER – What is ___
saying?
Simple, clean integration with Siri.
Lacks ability to sort or filter easily
and name recognition is extremely
difficult (opportunity for
optimization?)
@AriNahmani
|
#SMX
37. MAPS – LOCATION &
DIRECTIONS
Loads apple maps if you’re in the
right country (not Israel), and using
natural language or place names still
is very difficult for Siri.
@AriNahmani
|
#SMX
41. WIKIPEDIA & WOLFRAM
ALPHA [if not Bing..]
For most questions, it seems that
Wikipedia or Wolfram alpha are first
choice – otherwise a web search on
Bing will occur.
@AriNahmani
|
#SMX
48. BUILT-IN DATA SOURCES
Personal assistant and efficiencies
gained with Siri’s integration into
default Apple iOS apps and services.
Siri use is most likely relegated to
these types of hands-free queries.
@AriNahmani
|
#SMX
59. ALL BRANDS – CORRECT
COMMON NAME MISTAKES
CROWDSOURCING?
There’s a chance that
personal corrections
to sounds /
homonymns may be
crowd-sourced in the
future. Remember, all
queries go up to Siri
in the cloud, not
local.
@AriNahmani
|
#SMX