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SIRI
Ari Nahmani
Hi!
Good Afternoon.
Ari Nahmani

CEO / Founder
Kahena Digital Marketing

We are up the
street.
@AriNahmani

|

#SMX
SAMANTHA > SIRI
@AriNahmani

|

#SMX
@AriNahmani

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#SMX
@AriNahmani

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#SMX
@AriNahmani

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#SMX
OKAY, KINDA FUNNY.
@AriNahmani

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#SMX
SIRI
OVERVIEW

@AriNahmani

|

#SMX
SIRI OVERVIEW
Actually, originally it
was an app designed
by Siri, Inc. Acquired
by Apple in April
2010. They kept the
name.
All other platform
development
stopped after
acquisition.
@AriNahmani

|

#SMX
SIRI OVERVIEW
Actually, originally it
was an app designed
by Siri, Inc. Acquired
by Apple in April
2010. They kept the
name.
All other platform
development
stopped after
acquisition.
@AriNahmani

|

#SMX
@AriNahmani

|

#SMX
DATA SOURCES

@AriNahmani

|

#SMX
@AriNahmani

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#SMX
@AriNahmani

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#SMX
@AriNahmani

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#SMX
@AriNahmani

|

#SMX
YELP – LOCAL BUSINESSES
Siri queries yelp for local business
information when it determines your
location either by explicit query
signals or implicit location signals (ip
address, wifi signal, 3g/gps).

@AriNahmani

|

#SMX
@AriNahmani

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#SMX
@AriNahmani

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#SMX
@AriNahmani

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#SMX
@AriNahmani

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#SMX
@AriNahmani

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#SMX
@AriNahmani

|

#SMX
@AriNahmani

|

#SMX
BING – Web Search
Google was swapped out for Bing as
default search engine in Siri with the
release of iOS7 in late 2013.
Understanding your brand’s search
presence in Bing is probably the most
actionable takeaway re: Siri for marketers.
@AriNahmani

|

#SMX
@AriNahmani

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#SMX
@AriNahmani

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#SMX
@AriNahmani

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#SMX
TWITTER – What is ___
saying?
Simple, clean integration with Siri.
Lacks ability to sort or filter easily
and name recognition is extremely
difficult (opportunity for
optimization?)

@AriNahmani

|

#SMX
@AriNahmani

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#SMX
@AriNahmani

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#SMX
@AriNahmani

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#SMX
@AriNahmani

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#SMX
@AriNahmani

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#SMX
@AriNahmani

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#SMX
@AriNahmani

|

#SMX
MAPS – LOCATION &
DIRECTIONS
Loads apple maps if you’re in the
right country (not Israel), and using
natural language or place names still
is very difficult for Siri.

@AriNahmani

|

#SMX
@AriNahmani

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#SMX
@AriNahmani

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#SMX
@AriNahmani

|

#SMX
WIKIPEDIA & WOLFRAM
ALPHA [if not Bing..]
For most questions, it seems that
Wikipedia or Wolfram alpha are first
choice – otherwise a web search on
Bing will occur.

@AriNahmani

|

#SMX
@AriNahmani

|

#SMX
@AriNahmani

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#SMX
@AriNahmani

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#SMX
@AriNahmani

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#SMX
@AriNahmani

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#SMX
@AriNahmani

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#SMX
BUILT-IN DATA SOURCES
Personal assistant and efficiencies
gained with Siri’s integration into
default Apple iOS apps and services.
Siri use is most likely relegated to
these types of hands-free queries.

@AriNahmani

|

#SMX
@AriNahmani

|

#SMX
@AriNahmani

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#SMX
@AriNahmani

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#SMX
@AriNahmani

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#SMX
@AriNahmani

|

#SMX
HOW CAN
MARKETERS USE SIRI?

@AriNahmani

|

#SMX
BING!
START
MONITORING BING
VERTICAL SEARCH
RESULTS.
-Top 5 organic
-Images
-Other?

@AriNahmani

|

#SMX
LOCAL BUSINESSES
KNOW THE LOCAL
DATA SOURCES:
-Yelp!!
-OpenTable
-Apple Maps Local?
-Movies / Theatres

@AriNahmani

|

#SMX
@AriNahmani

|

#SMX
LARGE BUSINESSES,
PUBLICLY TRADED
KNOW THE LOCAL
DATA SOURCES:
-Wikipedia
-Wolfram Alpha
-Stock Info
-Schema / RDFa ?

@AriNahmani

|

#SMX
ALL BRANDS – CORRECT
COMMON NAME MISTAKES
CROWDSOURCING?
There’s a chance that
personal corrections
to sounds /
homonymns may be
crowd-sourced in the
future. Remember, all
queries go up to Siri
in the cloud, not
local.

@AriNahmani

|

#SMX
STRUCTURED MARKUP WORTH IT?
@AriNahmani

|

#SMX
STRUCTURED MARKUP WORTH IT?
@AriNahmani

|

#SMX
BOTTOM LINE: KEEP WATCH, OPTIMIZE
LIGHTLY IF POSSIBLE [local or corporate]
@AriNahmani

|

#SMX
Thanks! Contact Me:
Ari Nahmani
Founder / CEO
Kahena Digital Marketing

@AriNahmani

ari AT kahenadigital.com

We are
hiring.
@AriNahmani

|

#SMX

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