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Natasha Shine - App Store Optimization
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Natasha Shine - App Store Optimization

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  • 1. Natasha Shine-ZirkelMarketing Director
  • 2. ProductRetentionCommunityAdsGrowthHackingPRASOStoresMobileMarketing
  • 3. 1. Product User Need  Good Design Inherently Viral App Stability Good Reviews  Industry Standards
  • 4. Example of Prompting Reviews: Meaningful Calls
  • 5. 2. Retention Newsletters  Emails FB Notifications Push Notifications Gamification  Internal Community
  • 6. Example of Prompting Reviews: Internal Community
  • 7. 3. CommunitySocialSupportFacebook, Twitter, Google+, Pinterest, LinkedInEmails, FAQ, Forum, App Stores Reviews
  • 8. 4. PR New Features  Lists Competitors Industry Trends Milestones  Leadership
  • 9. My PR Wish list:
  • 10. 5. ASO Title  Category Rank Keywords Description  Localization
  • 11. Progress From Optimization:Google Play App StoreJan 1 May 1Video chat 23 9Video chatting 24 6Video call 52 9Video calling 50 7Free video chat 28 9Jan 1 May 1Video chat 36 15Video chatting 36 11Video call 24 11Video calling 23 3Free video chat 32 18
  • 12. 6. TrafficMany App StoresGetting FeaturedAmazon, Samsung, FB, SlideMe, Handster1. Android, 2. Apple, 3. Samsung
  • 13. 7. Growth Hacking Conversion  Funnels Referrals A/B Testing Analyze + Optimize
  • 14. Example of Increasing Conversion: FB Permissions
  • 15. 8. AdsIncentivizedLoyal
  • 16. AdsIncentivizedLoyalAmazon, Samsung, FB, SlideMe, HandsterFB Mobile App Installs Ads,
  • 17. ProductRetentionCommunityAdsGrowthHackingPRASOStoresMobileMarketing
  • 18. After Months of Research,I Still Had Some Misconceptions:1 Correlation between category and overall rank2 How users search in different categories3 Time to become available
  • 19. Most Important Lesson:There is a 48 hour grace period whenlaunching new apps in the App Storewhere the ratio of installs is2-to-1 in your favor.
  • 20. Natasha Shine-ZirkelMarketing Directornatasha@rounds.comTHANK YOU!