Natasha Shine - App Store Optimization
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Natasha Shine - App Store Optimization

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    Natasha Shine - App Store Optimization Natasha Shine - App Store Optimization Presentation Transcript

    • Natasha Shine-ZirkelMarketing Director
    • ProductRetentionCommunityAdsGrowthHackingPRASOStoresMobileMarketing
    • 1. Product User Need  Good Design Inherently Viral App Stability Good Reviews  Industry Standards
    • Example of Prompting Reviews: Meaningful Calls
    • 2. Retention Newsletters  Emails FB Notifications Push Notifications Gamification  Internal Community
    • Example of Prompting Reviews: Internal Community
    • 3. CommunitySocialSupportFacebook, Twitter, Google+, Pinterest, LinkedInEmails, FAQ, Forum, App Stores Reviews
    • 4. PR New Features  Lists Competitors Industry Trends Milestones  Leadership
    • My PR Wish list:
    • 5. ASO Title  Category Rank Keywords Description  Localization
    • Progress From Optimization:Google Play App StoreJan 1 May 1Video chat 23 9Video chatting 24 6Video call 52 9Video calling 50 7Free video chat 28 9Jan 1 May 1Video chat 36 15Video chatting 36 11Video call 24 11Video calling 23 3Free video chat 32 18
    • 6. TrafficMany App StoresGetting FeaturedAmazon, Samsung, FB, SlideMe, Handster1. Android, 2. Apple, 3. Samsung
    • 7. Growth Hacking Conversion  Funnels Referrals A/B Testing Analyze + Optimize
    • Example of Increasing Conversion: FB Permissions
    • 8. AdsIncentivizedLoyal
    • AdsIncentivizedLoyalAmazon, Samsung, FB, SlideMe, HandsterFB Mobile App Installs Ads,
    • ProductRetentionCommunityAdsGrowthHackingPRASOStoresMobileMarketing
    • After Months of Research,I Still Had Some Misconceptions:1 Correlation between category and overall rank2 How users search in different categories3 Time to become available
    • Most Important Lesson:There is a 48 hour grace period whenlaunching new apps in the App Storewhere the ratio of installs is2-to-1 in your favor.
    • Natasha Shine-ZirkelMarketing Directornatasha@rounds.comTHANK YOU!