Proving Your Online Marketing   Campaign is Worth More:Multi-Touch Funnels & Attribution           Ari Nahmani
The ADD Generation
Fickle Window Shoppers
Comparison Shopping
The Days of 1st Visit Conversions Are               Over!!
A Common Path To Purchasing Online
The Problem• Most web analytics packages (including GA)  attribute a conversion or transaction to the LAST  interaction (‘...
VIDEO :)
Many people don’t convert   on their first visit!
Let’s Make This Work For Our Site
Now Let’s Prove How Much Our SEO  Campaign is Actually Worth!!
Compare it to Last Touch Attribution!
But Wait… There’s More!
“Who Helped You With Your Purchase             Today?”
How About Those Assistants?
Ari NahmaniCEO / FounderKahena Digital Marketinghttp://www.kahenadigital.comEmail: ari@kahenadigital.comTwitter: @AriNahma...
The ADD Generation
Ari Nahmani - Multi Touch Funnels  - KahenaCon Spring 2012
Ari Nahmani - Multi Touch Funnels  - KahenaCon Spring 2012
Ari Nahmani - Multi Touch Funnels  - KahenaCon Spring 2012
Ari Nahmani - Multi Touch Funnels  - KahenaCon Spring 2012
Ari Nahmani - Multi Touch Funnels  - KahenaCon Spring 2012
Ari Nahmani - Multi Touch Funnels  - KahenaCon Spring 2012
Ari Nahmani - Multi Touch Funnels  - KahenaCon Spring 2012
Ari Nahmani - Multi Touch Funnels  - KahenaCon Spring 2012
Ari Nahmani - Multi Touch Funnels  - KahenaCon Spring 2012
Ari Nahmani - Multi Touch Funnels  - KahenaCon Spring 2012
Ari Nahmani - Multi Touch Funnels  - KahenaCon Spring 2012
Ari Nahmani - Multi Touch Funnels  - KahenaCon Spring 2012
Ari Nahmani - Multi Touch Funnels  - KahenaCon Spring 2012
Ari Nahmani - Multi Touch Funnels  - KahenaCon Spring 2012
Ari Nahmani - Multi Touch Funnels  - KahenaCon Spring 2012
Ari Nahmani - Multi Touch Funnels  - KahenaCon Spring 2012
Ari Nahmani - Multi Touch Funnels  - KahenaCon Spring 2012
Ari Nahmani - Multi Touch Funnels  - KahenaCon Spring 2012
Ari Nahmani - Multi Touch Funnels  - KahenaCon Spring 2012
Ari Nahmani - Multi Touch Funnels  - KahenaCon Spring 2012
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Ari Nahmani - Multi Touch Funnels - KahenaCon Spring 2012

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  • Introduce the team
  • 1 min
  • Let’s Talk Dugri – How Does This Help All Of You?
  • Where is Multi Channel Funnels
  • As long as you have predefined ‘Goals’ in Analaytics (be it reaching a thanks page or a button clicked via event tracking) it will show up in this list.If you have e-commerce tracking enabled, it will automatically show up as ‘transaction’
  • Raise your hand if you know who this guy is on the right?
  • Raise your hand if you know who this guy is on the right?
  • Transcript of "Ari Nahmani - Multi Touch Funnels - KahenaCon Spring 2012"

    1. 1. Proving Your Online Marketing Campaign is Worth More:Multi-Touch Funnels & Attribution Ari Nahmani
    2. 2. The ADD Generation
    3. 3. Fickle Window Shoppers
    4. 4. Comparison Shopping
    5. 5. The Days of 1st Visit Conversions Are Over!!
    6. 6. A Common Path To Purchasing Online
    7. 7. The Problem• Most web analytics packages (including GA) attribute a conversion or transaction to the LAST interaction (‘last touch attribution’).• If the number of leads, transactions, revenue or any other KPI is attributed to your efforts ONLY when a user has completed this in their last (most recent) visit to the site, …. your ______ campaign is worth more than you think!!
    8. 8. VIDEO :)
    9. 9. Many people don’t convert on their first visit!
    10. 10. Let’s Make This Work For Our Site
    11. 11. Now Let’s Prove How Much Our SEO Campaign is Actually Worth!!
    12. 12. Compare it to Last Touch Attribution!
    13. 13. But Wait… There’s More!
    14. 14. “Who Helped You With Your Purchase Today?”
    15. 15. How About Those Assistants?
    16. 16. Ari NahmaniCEO / FounderKahena Digital Marketinghttp://www.kahenadigital.comEmail: ari@kahenadigital.comTwitter: @AriNahmani @KahenaDigital
    17. 17. The ADD Generation

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