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Ari Nahmani - Multi Touch Funnels  - KahenaCon Spring 2012
 

Ari Nahmani - Multi Touch Funnels - KahenaCon Spring 2012

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  • Introduce the team
  • 1 min
  • Let’s Talk Dugri – How Does This Help All Of You?
  • Where is Multi Channel Funnels
  • As long as you have predefined ‘Goals’ in Analaytics (be it reaching a thanks page or a button clicked via event tracking) it will show up in this list.If you have e-commerce tracking enabled, it will automatically show up as ‘transaction’
  • Raise your hand if you know who this guy is on the right?
  • Raise your hand if you know who this guy is on the right?

Ari Nahmani - Multi Touch Funnels  - KahenaCon Spring 2012 Ari Nahmani - Multi Touch Funnels - KahenaCon Spring 2012 Presentation Transcript

  • Proving Your Online Marketing Campaign is Worth More:Multi-Touch Funnels & Attribution Ari Nahmani
  • The ADD Generation
  • Fickle Window Shoppers
  • Comparison Shopping
  • The Days of 1st Visit Conversions Are Over!!
  • A Common Path To Purchasing Online
  • The Problem• Most web analytics packages (including GA) attribute a conversion or transaction to the LAST interaction (‘last touch attribution’).• If the number of leads, transactions, revenue or any other KPI is attributed to your efforts ONLY when a user has completed this in their last (most recent) visit to the site, …. your ______ campaign is worth more than you think!!
  • VIDEO :)
  • Many people don’t convert on their first visit!
  • Let’s Make This Work For Our Site
  • Now Let’s Prove How Much Our SEO Campaign is Actually Worth!!
  • Compare it to Last Touch Attribution!
  • But Wait… There’s More!
  • “Who Helped You With Your Purchase Today?”
  • How About Those Assistants?
  • Ari NahmaniCEO / FounderKahena Digital Marketinghttp://www.kahenadigital.comEmail: ari@kahenadigital.comTwitter: @AriNahmani @KahenaDigital
  • The ADD Generation