Analytics Ninja - Advanced Analytics Tips for SEO - KahenaCon Spring 2012

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Analytics Ninja - Advanced Analytics Tips for SEO - KahenaCon Spring 2012

  1. 1. About Analytics NinjaFounded 2010Web Analytics = <3@analyticsninjaOnline Marketing Philosophy –Web Analytics is the keystoneof any successful online marketing
  2. 2. SEO Tip #1Use Google Analytics as a 404 tracker
  3. 3. 404 Tracker_gaq.push([_trackEvent, 404s,document.location.pathname+document.location.search,document.referrer,,true]);
  4. 4. SEO Tip #2Use Google Analytics as a rankings trackerhttp://yoast.com/track-seo-rankings-google-analytics/
  5. 5. Rankings Tracker
  6. 6. Rankings Tracker
  7. 7. Why are some (not set)?
  8. 8. Why are some (not set)?
  9. 9. Great Custom Report
  10. 10. Drill Down in Each Keyword
  11. 11. Visualize Organic Traffic Trends
  12. 12. Visualize Organic Traffic Trends
  13. 13. Visualize Organic Traffic Trends
  14. 14. Visualize Organic Traffic Trends
  15. 15. Ranking Trends Analysis
  16. 16. Normal Date Range Comparison
  17. 17. Find the problem keywords… Hmm…. It’s hard to tell which keywords are the culprits.
  18. 18. Reverse Date Range Comparison

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