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Wordpress SEO Discussion
Wordpress SEO Discussion
Wordpress SEO Discussion
Wordpress SEO Discussion
Wordpress SEO Discussion
Wordpress SEO Discussion
Wordpress SEO Discussion
Wordpress SEO Discussion
Wordpress SEO Discussion
Wordpress SEO Discussion
Wordpress SEO Discussion
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Wordpress SEO Discussion

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Overview and discussion of Wordpress SEO: meant to facilitate a deeper discussion of the key points of improving SEO for a Wordpress-based site and blog as well as bring up issues.

Overview and discussion of Wordpress SEO: meant to facilitate a deeper discussion of the key points of improving SEO for a Wordpress-based site and blog as well as bring up issues.

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  • 1. Wordpress SEO Inquiring Minds Want to Know<br />Content<br />Social Media<br />Links<br />Keywords<br />Structure<br />Registration<br />Plugins/Themes<br />Resources<br />
  • 2. Search Algorithm<br />1/2010 Kathryn Gorges<br />The Social Marketing Diva<br />2<br /><ul><li>Links
  • 3. Keywords
  • 4. Social Media
  • 5. Registration
  • 6. Paid</li></li></ul><li>Links—Connections—Most important<br />1/2010 Kathryn Gorges<br />The Social Marketing Diva<br />3<br />
  • 7. Content is King<br />1/2010 Kathryn Gorges<br />The Social Marketing Diva<br />4<br /><ul><li>Top 1/3 of the page is the most important
  • 8. Related to titles, links, alt text
  • 9. Objective is clear
  • 10. Message is relevant
  • 11. Blog has an identity – brand – why should I read this</li></li></ul><li>Social Media =&gt; Engagement<br />1/2010 Kathryn Gorges<br />The Social Marketing Diva<br />5<br /><ul><li>Feeds
  • 12. Tweets
  • 13. Facebook
  • 14. YouTube/Flickr/12 seconds/Slideshare/ning
  • 15. Leveraged across multiple audiences raises visibility</li></li></ul><li>Links<br />1/2010 Kathryn Gorges<br />The Social Marketing Diva<br />6<br /><ul><li>More is better=&gt;quality supersedes quantity
  • 16. Authority from the linker
  • 17. Reciprocity
  • 18. Trackbacks/Pingbacks
  • 19. Relevance
  • 20. Blogrolls
  • 21. Comment and nofollow on blogs – ok on forums</li></li></ul><li>Keywords<br />1/2010 Kathryn Gorges<br />The Social Marketing Diva<br />7<br /><ul><li>Titles
  • 22. Headers – in the body of the blog
  • 23. Tags
  • 24. Categories
  • 25. Anchor text
  • 26. Anchor links
  • 27. Alt Text
  • 28. Meta Tags and other Meta info</li></li></ul><li>Structure<br />1/2010 Kathryn Gorges<br />The Social Marketing Diva<br />8<br /><ul><li>URLs
  • 29. Postname before blog name – keyword priority
  • 30. Consistency everywhere
  • 31. Permalinks
  • 32. Stopwords: to include or not to include (and, the, a, an, etc.)- cater to the reader first
  • 33. Canonical: eliminates duplication
  • 34. Good code is easier for search engines: top priority?</li></li></ul><li>Registration<br />1/2010 Kathryn Gorges<br />The Social Marketing Diva<br />9<br /><ul><li>Search engine submission
  • 35. Directories
  • 36. Sitemaps – general, Google
  • 37. Feeds
  • 38. Robots.txt – directs search engine toward key content</li></li></ul><li>Plugins/Themes<br />1/2010 Kathryn Gorges<br />The Social Marketing Diva<br />10<br /><ul><li>Technoratiplugin: specific tags
  • 39. All-in-one-SEO plugin
  • 40. Thesis theme
  • 41. Others?</li></li></ul><li>Resources<br />1/2010 Kathryn Gorges<br />The Social Marketing Diva<br />11<br /><ul><li>Wordpress SEO
  • 42. SEOmoz
  • 43. Yoast
  • 44. SEObook</li>

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