Wordpress SEO Discussion

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Wordpress SEO Discussion

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Overview and discussion of Wordpress SEO: meant to facilitate a deeper discussion of the key points of improving SEO for a Wordpress-based site and blog as well as bring up issues.

Overview and discussion of Wordpress SEO: meant to facilitate a deeper discussion of the key points of improving SEO for a Wordpress-based site and blog as well as bring up issues.

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  • 1. Wordpress SEO Inquiring Minds Want to Know
    Content
    Social Media
    Links
    Keywords
    Structure
    Registration
    Plugins/Themes
    Resources
  • 2. Search Algorithm
    1/2010 Kathryn Gorges
    The Social Marketing Diva
    2
  • Links—Connections—Most important
    1/2010 Kathryn Gorges
    The Social Marketing Diva
    3
  • 7. Content is King
    1/2010 Kathryn Gorges
    The Social Marketing Diva
    4
    • Top 1/3 of the page is the most important
    • 8. Related to titles, links, alt text
    • 9. Objective is clear
    • 10. Message is relevant
    • 11. Blog has an identity – brand – why should I read this
  • Social Media => Engagement
    1/2010 Kathryn Gorges
    The Social Marketing Diva
    5
    • Feeds
    • 12. Tweets
    • 13. Facebook
    • 14. YouTube/Flickr/12 seconds/Slideshare/ning
    • 15. Leveraged across multiple audiences raises visibility
  • Links
    1/2010 Kathryn Gorges
    The Social Marketing Diva
    6
    • More is better=>quality supersedes quantity
    • 16. Authority from the linker
    • 17. Reciprocity
    • 18. Trackbacks/Pingbacks
    • 19. Relevance
    • 20. Blogrolls
    • 21. Comment and nofollow on blogs – ok on forums
  • Keywords
    1/2010 Kathryn Gorges
    The Social Marketing Diva
    7
  • Structure
    1/2010 Kathryn Gorges
    The Social Marketing Diva
    8
    • URLs
    • 29. Postname before blog name – keyword priority
    • 30. Consistency everywhere
    • 31. Permalinks
    • 32. Stopwords: to include or not to include (and, the, a, an, etc.)- cater to the reader first
    • 33. Canonical: eliminates duplication
    • 34. Good code is easier for search engines: top priority?
  • Registration
    1/2010 Kathryn Gorges
    The Social Marketing Diva
    9
    • Search engine submission
    • 35. Directories
    • 36. Sitemaps – general, Google
    • 37. Feeds
    • 38. Robots.txt – directs search engine toward key content
  • Plugins/Themes
    1/2010 Kathryn Gorges
    The Social Marketing Diva
    10
    • Technoratiplugin: specific tags
    • 39. All-in-one-SEO plugin
    • 40. Thesis theme
    • 41. Others?
  • Resources
    1/2010 Kathryn Gorges
    The Social Marketing Diva
    11