Wordpress SEO Inquiring Minds Want to Know<br />Content<br />Social Media<br />Links<br />Keywords<br />Structure<br />Reg...
Search Algorithm<br />1/2010 Kathryn Gorges<br />The Social Marketing Diva<br />2<br /><ul><li>Links
Keywords
Social Media
Registration
Paid</li></li></ul><li>Links—Connections—Most important<br />1/2010 Kathryn Gorges<br />The Social Marketing Diva<br />3<b...
Content is King<br />1/2010 Kathryn Gorges<br />The Social Marketing Diva<br />4<br /><ul><li>Top 1/3 of the page is the m...
Related to titles, links, alt text
Objective is clear
Message is relevant
Blog has an identity – brand – why should I read this</li></li></ul><li>Social Media => Engagement<br />1/2010 Kathryn Gor...
Upcoming SlideShare
Loading in...5
×

Wordpress SEO Discussion

686

Published on

Overview and discussion of Wordpress SEO: meant to facilitate a deeper discussion of the key points of improving SEO for a Wordpress-based site and blog as well as bring up issues.

Published in: Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
686
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
2
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Wordpress SEO Discussion

  1. 1. Wordpress SEO Inquiring Minds Want to Know<br />Content<br />Social Media<br />Links<br />Keywords<br />Structure<br />Registration<br />Plugins/Themes<br />Resources<br />
  2. 2. Search Algorithm<br />1/2010 Kathryn Gorges<br />The Social Marketing Diva<br />2<br /><ul><li>Links
  3. 3. Keywords
  4. 4. Social Media
  5. 5. Registration
  6. 6. Paid</li></li></ul><li>Links—Connections—Most important<br />1/2010 Kathryn Gorges<br />The Social Marketing Diva<br />3<br />
  7. 7. Content is King<br />1/2010 Kathryn Gorges<br />The Social Marketing Diva<br />4<br /><ul><li>Top 1/3 of the page is the most important
  8. 8. Related to titles, links, alt text
  9. 9. Objective is clear
  10. 10. Message is relevant
  11. 11. Blog has an identity – brand – why should I read this</li></li></ul><li>Social Media => Engagement<br />1/2010 Kathryn Gorges<br />The Social Marketing Diva<br />5<br /><ul><li>Feeds
  12. 12. Tweets
  13. 13. Facebook
  14. 14. YouTube/Flickr/12 seconds/Slideshare/ning
  15. 15. Leveraged across multiple audiences raises visibility</li></li></ul><li>Links<br />1/2010 Kathryn Gorges<br />The Social Marketing Diva<br />6<br /><ul><li>More is better=>quality supersedes quantity
  16. 16. Authority from the linker
  17. 17. Reciprocity
  18. 18. Trackbacks/Pingbacks
  19. 19. Relevance
  20. 20. Blogrolls
  21. 21. Comment and nofollow on blogs – ok on forums</li></li></ul><li>Keywords<br />1/2010 Kathryn Gorges<br />The Social Marketing Diva<br />7<br /><ul><li>Titles
  22. 22. Headers – in the body of the blog
  23. 23. Tags
  24. 24. Categories
  25. 25. Anchor text
  26. 26. Anchor links
  27. 27. Alt Text
  28. 28. Meta Tags and other Meta info</li></li></ul><li>Structure<br />1/2010 Kathryn Gorges<br />The Social Marketing Diva<br />8<br /><ul><li>URLs
  29. 29. Postname before blog name – keyword priority
  30. 30. Consistency everywhere
  31. 31. Permalinks
  32. 32. Stopwords: to include or not to include (and, the, a, an, etc.)- cater to the reader first
  33. 33. Canonical: eliminates duplication
  34. 34. Good code is easier for search engines: top priority?</li></li></ul><li>Registration<br />1/2010 Kathryn Gorges<br />The Social Marketing Diva<br />9<br /><ul><li>Search engine submission
  35. 35. Directories
  36. 36. Sitemaps – general, Google
  37. 37. Feeds
  38. 38. Robots.txt – directs search engine toward key content</li></li></ul><li>Plugins/Themes<br />1/2010 Kathryn Gorges<br />The Social Marketing Diva<br />10<br /><ul><li>Technoratiplugin: specific tags
  39. 39. All-in-one-SEO plugin
  40. 40. Thesis theme
  41. 41. Others?</li></li></ul><li>Resources<br />1/2010 Kathryn Gorges<br />The Social Marketing Diva<br />11<br /><ul><li>Wordpress SEO
  42. 42. SEOmoz
  43. 43. Yoast
  44. 44. SEObook</li>
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×