Wordpress SEO Discussion
 

Wordpress SEO Discussion

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Overview and discussion of Wordpress SEO: meant to facilitate a deeper discussion of the key points of improving SEO for a Wordpress-based site and blog as well as bring up issues.

Overview and discussion of Wordpress SEO: meant to facilitate a deeper discussion of the key points of improving SEO for a Wordpress-based site and blog as well as bring up issues.

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Wordpress SEO Discussion Wordpress SEO Discussion Presentation Transcript

  • Wordpress SEO Inquiring Minds Want to Know
    Content
    Social Media
    Links
    Keywords
    Structure
    Registration
    Plugins/Themes
    Resources
  • Search Algorithm
    1/2010 Kathryn Gorges
    The Social Marketing Diva
    2
    • Links
    • Keywords
    • Social Media
    • Registration
    • Paid
  • Links—Connections—Most important
    1/2010 Kathryn Gorges
    The Social Marketing Diva
    3
  • Content is King
    1/2010 Kathryn Gorges
    The Social Marketing Diva
    4
    • Top 1/3 of the page is the most important
    • Related to titles, links, alt text
    • Objective is clear
    • Message is relevant
    • Blog has an identity – brand – why should I read this
  • Social Media => Engagement
    1/2010 Kathryn Gorges
    The Social Marketing Diva
    5
    • Feeds
    • Tweets
    • Facebook
    • YouTube/Flickr/12 seconds/Slideshare/ning
    • Leveraged across multiple audiences raises visibility
  • Links
    1/2010 Kathryn Gorges
    The Social Marketing Diva
    6
    • More is better=>quality supersedes quantity
    • Authority from the linker
    • Reciprocity
    • Trackbacks/Pingbacks
    • Relevance
    • Blogrolls
    • Comment and nofollow on blogs – ok on forums
  • Keywords
    1/2010 Kathryn Gorges
    The Social Marketing Diva
    7
    • Titles
    • Headers – in the body of the blog
    • Tags
    • Categories
    • Anchor text
    • Anchor links
    • Alt Text
    • Meta Tags and other Meta info
  • Structure
    1/2010 Kathryn Gorges
    The Social Marketing Diva
    8
    • URLs
    • Postname before blog name – keyword priority
    • Consistency everywhere
    • Permalinks
    • Stopwords: to include or not to include (and, the, a, an, etc.)- cater to the reader first
    • Canonical: eliminates duplication
    • Good code is easier for search engines: top priority?
  • Registration
    1/2010 Kathryn Gorges
    The Social Marketing Diva
    9
    • Search engine submission
    • Directories
    • Sitemaps – general, Google
    • Feeds
    • Robots.txt – directs search engine toward key content
  • Plugins/Themes
    1/2010 Kathryn Gorges
    The Social Marketing Diva
    10
    • Technoratiplugin: specific tags
    • All-in-one-SEO plugin
    • Thesis theme
    • Others?
  • Resources
    1/2010 Kathryn Gorges
    The Social Marketing Diva
    11
    • Wordpress SEO
    • SEOmoz
    • Yoast
    • SEObook