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Where Is Your Content Taking You? Intentional Strategies for Content Creation

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Concise overview of the changing landscape of content creation. …

Concise overview of the changing landscape of content creation.

The choices of where your business will go with content -- creating a media orientation to add perceived value? Or minimal participation? or somewhere in between?

The resources and restructuring needed to integrate content creation as a way of doing business.

The future of content and engagement.

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  • 1. WHERE IS YOURCONTENT TAKINGYOU?Intentional Strategies forContent CreationKathryn GorgesMarketing Consulting
  • 2. ROADMAP FOR TODAYWhere the heck are we?The Big PictureThe ChoiceCommitmentWhat It Will TakeOn the Horizon © 2012 KATHRYN GORGES MA R K E T I N G P O S S I B I L I T Y 2
  • 3. WHERE ARE WE NOW?  Promotions  Blog entries  Links to interesting  Tweets articles  Content calendar  Questions  Themes  Pictures and graphics  Metrics © 2012 KATHRYN GORGES MA R K E T I N G P O S S I B I L I T Y 3
  • 4. THE BIG PICTURE Create visibility Attract new customers Build relationship with loyal customers Increase perceived value  Maintain or increase price  Increase revenues Connect with best fit target market segments © 2012 KATHRYN GORGES MA R K E T I N G P O S S I B I L I T Y 4
  • 5. ONLINE ENGAGEMENT ISCONTENT Storytelling Sharing Useable Information Simplifying complexity How to Exclusive information Depth and transparency Curiousity Inspiration and emotion © 2012 KATHRYN GORGES MA R K E T I N G P O S S I B I L I T Y 5
  • 6. CONTENT OPTIONS (OR… WHAT IS YOUR BUSINESS?)1. Play around2. Experimentation with intention3. Rhythm, process, metri cs4. Integrated with job positions and the culture5. Monetized content © 2012 KATHRYN GORGES MA R K E T I N G P O S S I B I L I T Y 6
  • 7. PRODUCT COMPANIESBECOMING MEDIA COMPANIES © 2012 KATHRYN GORGES MA R K E T I N G P O S S I B I L I T Y 7
  • 8. COMMITMENT AND POTENTIALINFORM YOUR STRATEGYResourcesYour business values and cultureIntegrating Inbound and OutboundFocus © 2012 KATHRYN GORGES MA R K E T I N G P O S S I B I L I T Y 8
  • 9. RESOURCES REQUIRED Structure that enables creation and publishing Staff combined with subject matter expert Agencies, creative resources Metrics that reflect your business objectives Mindset – 24x7 tools Skills © 2012 KATHRYN GORGES MA R K E T I N G P O S S I B I L I T Y 9
  • 10. ON THE HORIZON…MobilePersonalizedAnticipatoryGamifiedExperience for itself © 2012 KATHRYN GORGES MA R K E T I N G P O S S I B I L I T Y 10
  • 11. CONTENT IS GOING… © 2012 KATHRYN GORGES MA R K E T I N G P O S S I B I L I T Y 11
  • 12. Kathryn Gorges Facebook.com/SocialMarketingDiMarketing Consulting va831-325-6158 LinkedIn.com/in/KathrynGorges @kagorges @SocialMktgDivaMarketing Possibility Be Powerfully Irresistible © 2012 KATHRYN GORGES MA R K E T I N G P O S S I B I L I T Y 12

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