Top Ten Social Media Predictions for 2011


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Social media has gone from being a fringe element of online marketing and social communication to a must have for all businesses: national, international, and local whether online or brick and mortar.

Where’s it going in 2011? What’s on the horizon? And dare I ask: what is the next new thing I have to figure out how to do?

In this presentation I cover all the major platforms—Facebook, Google, mobile, email—and give you some insights into what’s trending, where to invest your time, and what’s likely to happen that matters to you in your business.

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Top Ten Social Media Predictions for 2011

  1. 1. Top Ten Social Media Predictions for 2011<br />Trends to watch and position your business to cash in on…<br />Kathryn Gorges,<br /><br />
  2. 2. Key Platforms to Watch<br />Mobile<br />Facebook<br />Paypal<br />Google<br />Email<br />Collaboration tools: Twitter, Chatter, Qontext, LinkedIn<br />2011 Social Media Predictions<br />2<br />
  3. 3. Mobile is the new Lens and the new Wallet<br />Connections<br />Deals<br />Notifications<br />Money<br />Offers<br />Ads<br />Discovery<br />2011 Social Media Predictions<br />3<br />
  4. 4. Mobile Predictions<br /><ul><li>Facebook potential to connect pages to text alerts to deals as someone passes the business
  5. 5. Mobile payments will move closer to small businesses
  6. 6. Mobile will be the primary source for interaction with biz</li></ul>2011 Social Media Predictions<br />4<br />
  7. 7. Facebook will be the new Google<br />Facebook is already the most sticky site<br />Adding new features every month<br />Focus is on leveraging the friend relationship into all businesses:<br />Shopping<br />Deals<br />Checkins<br />Work connections<br />Power of branding and referral<br />2011 Social Media Predictions<br />5<br />
  8. 8. Facebook Predictions<br /><ul><li>Facebook and SMS integration
  9. 9. Social CRM integration: Chatter
  10. 10. FB Connect on all websites to personalize and share every web experience
  11. 11. Facebook mediates the entire web experience</li></ul>2011 Social Media Predictions<br />6<br />
  12. 12. Paypal Predictions<br /><ul><li>Integration with more money management capability – like
  13. 13. Mobile capability with new identifier (not a card number)
  14. 14. Expand to brick and mortar thru mobile</li></ul>2011 Social Media Predictions<br />7<br />
  15. 15. Google—where to go?<br /><ul><li>Refine search to reflect relationships: biz and personal
  16. 16. Continue to add more social tools by buying startups
  17. 17. Leverage Android into owning the mobile market</li></ul>2011 Social Media Predictions<br />8<br />
  18. 18. Email—out in the cold?<br /><ul><li>Email moves inside the social sphere: Facebook
  19. 19. Texting replaces email for quick notifications
  20. 20. Email focused on strategic integrated communication</li></ul>2011 Social Media Predictions<br />9<br />
  21. 21. Collaboration is King<br /><ul><li>Intra-company collaboration: Chatter, Qontext
  22. 22. Inter-business collaboration: Twitter, LinkedIn
  23. 23. Online community reflects and supports offline community: in person meetings, projects, experiences</li></ul>2011 Social Media Predictions<br />10<br />
  24. 24. Top Ten Social Media Predictions for 2011<br />Push texts for deal alerts: Facebook and others<br />Mobile is the Lens to biz<br />FB Connect=>the social website<br />Facebook is the Lens to the web<br />Mobile replaces the wallet for payment<br />Google search weighted most towards social connections<br />Google competes seriously for all mobile market<br />Texting replaces email alerts<br />Collaboration wins<br />Web world enables the real world<br />Kathryn Gorges<br /><br />2011 Social Media Predictions<br />11<br />