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Social Marketing Mechanics Intro

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Overview of the tactics for implementing a social media strategy across multiple networking platforms including: LinkedIn, Facebook, Twitter, Blogs, Email, YouTube, Flickr, Digg, and Delicious.

Overview of the tactics for implementing a social media strategy across multiple networking platforms including: LinkedIn, Facebook, Twitter, Blogs, Email, YouTube, Flickr, Digg, and Delicious.

Published in: Business, Travel

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Transcript

  • 1. Social Marketing
    How?
    Why?
    What?
    Where?
    Me???
  • 2. Social Marketing
    Customer Loyalty
    10/17/09 Kathryn Gorges
    2
    Santa Cruz Marketing Bootcamp
  • 7. Social Media Marketing Mechanics
    Website
    Blog
    Email
    LinkedIn
    Facebook
    YouTube
    Twitter
    Flickr
    Delicious
    Digg
    Identify your target market,
    find out where they hang out,
    go there and engage!
    10/17/09 Kathryn Gorges
    3
    Santa Cruz Marketing Bootcamp
  • 8. Case Study: Best Western
    Website
    Blog
    LinkedIn
    Facebook
    Twitter
    YouTube
    Mobile
    Desktop Widget
    10/17/09 Kathryn Gorges
    Target Market: Travelers, families, business, middle-income, inexpensive vacations, seniors/retirees
    The World’s Largest Hotel Chain®
    4
    Santa Cruz Marketing Bootcamp
  • 9. Standard WebsiteObjective: Close the dealConversionLanding PagesUser InterfaceAnalyticsSEO
    10/17/09 Kathryn Gorges
    5
    Santa Cruz Marketing Bootcamp
  • 10. ContributionFunConnectionCommunityBlog
    10/17/09 Kathryn Gorges
    6
    Santa Cruz Marketing Bootcamp
  • 11. 10/17/09 Kathryn Gorges
    LinkedInCorporateOverview
    7
    Santa Cruz Marketing Bootcamp
  • 12. 10/17/09 Kathryn Gorges
    Facebook PageMakes travel fun
    8
    Santa Cruz Marketing Bootcamp
  • 13. YouTube Best Western TV: special interest episodes
    10/17/09 Kathryn Gorges
    9
    Santa Cruz Marketing Bootcamp
  • 14. Twitter: Fun, exotic, easy travel
    10/17/09 Kathryn Gorges
    10
    Santa Cruz Marketing Bootcamp
  • 15. 10/17/09 Kathryn Gorges
    Desktop Widget
    11
    Santa Cruz Marketing Bootcamp
  • 16. Social Media Marketing Mechanics
    Website
    • Blog
    Email
    LinkedIn
    Facebook
    YouTube
    Twitter
    Flickr
    Delicious
    Digg
    Identify your target market,
    find out where they hang out,
    go there and engage!
    10/17/09 Kathryn Gorges
    12
    Santa Cruz Marketing Bootcamp
  • 17. CommunityConnectionBlog
    10/17/09 Kathryn Gorges
    13
    Santa Cruz Marketing Bootcamp
  • 18. Photo Blog
    10/17/09 Kathryn Gorges
    14
    Santa Cruz Marketing Bootcamp
  • 19. Personal Brand
    Blog
    10/17/09 Kathryn Gorges
    15
    Santa Cruz Marketing Bootcamp
  • 20. Main Web Presence Blog
    10/17/09 Kathryn Gorges
    16
    Santa Cruz Marketing Bootcamp
  • 21. WordpressContentMgmtRecipeFreeOpenMany add-in featuresLots of layouts — easily customizedWebsite platform
    10/17/09 Kathryn Gorges
    17
    Santa Cruz Marketing Bootcamp
  • 22. Social Media Marketing Mechanics
    Website
    Blog
    • Email
    LinkedIn
    Facebook
    YouTube
    Twitter
    Flickr
    Delicious
    Digg
    Identify your target market,
    find out where they hang out,
    go there and engage!
    10/17/09 Kathryn Gorges
    18
    Santa Cruz Marketing Bootcamp
  • 23. Constant ContactEmail Mktg CampaignsMetricsNot spamHTML formatRecipeFree trial
    10/17/09 Kathryn Gorges
    19
    Santa Cruz Marketing Bootcamp
  • 24. iContactEmail Mktg CampaignsMetricsNot spamHTML formatRecipeFree trial
    10/17/09 Kathryn Gorges
    20
    Santa Cruz Marketing Bootcamp
  • 25. Vertical ResponseEmail Mktg CampaignsMetricsNot spamHTML formatRecipeFree trial
    10/17/09 Kathryn Gorges
    21
    Santa Cruz Marketing Bootcamp
  • 26. Social Media Marketing Mechanics
    Website
    Blog
    Email
    • LinkedIn
    Facebook
    YouTube
    Twitter
    Flickr
    Delicious
    Digg
    Identify your target market,
    find out where they hang out,
    go there and engage!
    10/17/09 Kathryn Gorges
    22
    Santa Cruz Marketing Bootcamp
  • 27. LinkedInHomePageStatusMenuSuggestedContactsUpdates: Groups PeopleApp InfoSearch
    10/17/09 Kathryn Gorges
    23
    Santa Cruz Marketing Bootcamp
  • 28. LinkedInProfilePageEdit/ViewResume InfoShort DescSnapshot Impression
    10/17/09 Kathryn Gorges
    24
    Santa Cruz Marketing Bootcamp
  • 29. LinkedInGroupsPageOrderingDisplayingCreating
    10/17/09 Kathryn Gorges
    25
    Santa Cruz Marketing Bootcamp
  • 30. LinkedInApplications
    10/17/09 Kathryn Gorges
    26
    Santa Cruz Marketing Bootcamp
  • 31. LinkedInCompanyPage
    10/17/09 Kathryn Gorges
    27
    Santa Cruz Marketing Bootcamp
  • 32. LinkedInCompanyPage
    10/17/09 Kathryn Gorges
    28
    Santa Cruz Marketing Bootcamp
  • 33. Social Media Marketing Mechanics
    Website
    Blog
    Email
    LinkedIn
    • Facebook
    YouTube
    Twitter
    Flickr
    Delicious
    Digg
    Identify your target market,
    find out where they hang out,
    go there and engage!
    10/17/09 Kathryn Gorges
    29
    Santa Cruz Marketing Bootcamp
  • 34. FacebookSignupPagePersonalProfileBusiness Fan Page
    10/17/09 Kathryn Gorges
    30
    Santa Cruz Marketing Bootcamp
  • 35. Facebook Home Page: News feed/Highlights/Settings
    10/17/09 Kathryn Gorges
    31
    Santa Cruz Marketing Bootcamp
  • 36. Facebook Profile Page: Tabs/Boxes/Chat/Apps/Friends
    10/17/09 Kathryn Gorges
    32
    Santa Cruz Marketing Bootcamp
  • 37. Facebook Fan Page: Business/Personal Brand/News Feed
    10/17/09 Kathryn Gorges
    33
    Santa Cruz Marketing Bootcamp
  • 38. FacebookFan PageInsightsAdminsAppsSettings
    10/17/09 Kathryn Gorges
    34
    Santa Cruz Marketing Bootcamp
  • 39. FacebookFan PageWall
    10/17/09 Kathryn Gorges
    35
    Santa Cruz Marketing Bootcamp
  • 40. Facebook
    Fan Page
    Landing
    Tab
    FBML
    10/17/09 Kathryn Gorges
    36
    Santa Cruz Marketing Bootcamp
  • 41. Social Media Marketing Mechanics
    Website
    Blog
    Email
    LinkedIn
    Facebook
    • YouTube
    Twitter
    Flickr
    Delicious
    Digg
    Identify your target market,
    find out where they hang out,
    go there and engage!
    10/17/09 Kathryn Gorges
    37
    Santa Cruz Marketing Bootcamp
  • 42. YouTubeSignup BrandingEmbed/Share/Link EverywhereFree Storage10 minute limitMany formatsInstant Video
    10/17/09 Kathryn Gorges
    38
    Santa Cruz Marketing Bootcamp
  • 43. YouTube Home Page
    Subscriptions
    Recommendations
    Features
    10/17/09 Kathryn Gorges
    39
    Santa Cruz Marketing Bootcamp
  • 44. YouTubeChannelCustomizeBlogConnectDashboard
    10/17/09 Kathryn Gorges
    40
    Santa Cruz Marketing Bootcamp
  • 45. Social Media Marketing Mechanics
    Website
    Blog
    Email
    LinkedIn
    Facebook
    YouTube
    • Twitter
    Flickr
    Delicious
    Digg
    Identify your target market,
    find out where they hang out,
    go there and engage!
    10/17/09 Kathryn Gorges
    41
    Santa Cruz Marketing Bootcamp
  • 46. TwitterSignupPageBrandingSimpleMeaningful
    10/17/09 Kathryn Gorges
    42
    Santa Cruz Marketing Bootcamp
  • 47. Twitter Settings PageURLBio: SearchLocationName vs. UsernamePicture
    10/17/09 Kathryn Gorges
    43
    Santa Cruz Marketing Bootcamp
  • 48. TwitterProfilePageShows your own tweetsFollowersFollowing
    10/17/09 Kathryn Gorges
    44
    Santa Cruz Marketing Bootcamp
  • 49. TwitterHome PageTweets of who you are followingTrending TopicsSearchDirect MessagesMentionsFavoritesResponse
    10/17/09 Kathryn Gorges
    45
    Santa Cruz Marketing Bootcamp
  • 50. TweetDeckTwitter Desktop ManagerMultiple AccountsSearchesAuto Feed Update
    10/17/09 Kathryn Gorges
    46
    Santa Cruz Marketing Bootcamp
  • 51. Seesmic Twitter Desktop Mgr
    10/17/09 Kathryn Gorges
    47
    Santa Cruz Marketing Bootcamp
  • 52. Social Media Marketing Mechanics
    Website
    Blog
    Email
    LinkedIn
    Facebook
    YouTube
    Twitter
    • Flickr
    Delicious
    Digg
    Identify your target market,
    find out where they hang out,
    go there and engage!
    10/17/09 Kathryn Gorges
    48
    Santa Cruz Marketing Bootcamp
  • 53. FlickrSignupPagePhotoSharingFree
    10/17/09 Kathryn Gorges
    49
    Santa Cruz Marketing Bootcamp
  • 54. Flickr100MB/moVideoTag based sharingUpgrade
    10/17/09 Kathryn Gorges
    50
    Santa Cruz Marketing Bootcamp
  • 55. Social Media Marketing Mechanics
    Website
    Blog
    Email
    LinkedIn
    Facebook
    YouTube
    Twitter
    Flickr
    • Delicious
    Digg
    Identify your target market,
    find out where they hang out,
    go there and engage!
    10/17/09 Kathryn Gorges
    51
    Santa Cruz Marketing Bootcamp
  • 56. DeliciousBookmarkingAutoTweetOrganizerTag based
    10/17/09 Kathryn Gorges
    52
    Santa Cruz Marketing Bootcamp
  • 57. Social Media Marketing Mechanics
    Website
    Blog
    Email
    LinkedIn
    Facebook
    YouTube
    Twitter
    Flickr
    Delicious
    • Digg
    Identify your target market,
    find out where they hang out,
    go there and engage!
    10/17/09 Kathryn Gorges
    53
    Santa Cruz Marketing Bootcamp
  • 58. DiggSharingAggregatorViral
    10/17/09 Kathryn Gorges
    54
    Santa Cruz Marketing Bootcamp
  • 59. Social Networking InterestPersonal vs PublicMediumChoose based on your business type
    ©Brian Solis
    10/17/09 Kathryn Gorges
    55
    Santa Cruz Marketing Bootcamp
  • 60. Social Media Marketing Mechanics
    Website
    Blog
    Email
    LinkedIn
    Facebook
    YouTube
    Twitter
    Flickr
    Delicious
    Digg
    Identify your target market,
    find out where they hang out,
    go there and engage!
    10/17/09 Kathryn Gorges
    56
    Santa Cruz Marketing Bootcamp

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