Social Marketing Mechanics Intro

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    Notes on slide 1

    Favorites, Groups & Events

    Social Marketing Mechanics Intro - Presentation Transcript

    1. Social Marketing
      How?
      Why?
      What?
      Where?
      Me???
    2. Social Marketing
      • Community
      • Connection
      • Contribution
      • Conversation
      • Collaboration
      Customer Loyalty
      10/17/09 Kathryn Gorges
      2
      Santa Cruz Marketing Bootcamp
    3. Social Media Marketing Mechanics
      Website
      Blog
      Email
      LinkedIn
      Facebook
      YouTube
      Twitter
      Flickr
      Delicious
      Digg
      Identify your target market,
      find out where they hang out,
      go there and engage!
      10/17/09 Kathryn Gorges
      3
      Santa Cruz Marketing Bootcamp
    4. Case Study: Best Western
      Website
      Blog
      LinkedIn
      Facebook
      Twitter
      YouTube
      Mobile
      Desktop Widget
      10/17/09 Kathryn Gorges
      Target Market: Travelers, families, business, middle-income, inexpensive vacations, seniors/retirees
      The World’s Largest Hotel Chain®
      4
      Santa Cruz Marketing Bootcamp
    5. Standard WebsiteObjective: Close the dealConversionLanding PagesUser InterfaceAnalyticsSEO
      10/17/09 Kathryn Gorges
      5
      Santa Cruz Marketing Bootcamp
    6. ContributionFunConnectionCommunityBlog
      10/17/09 Kathryn Gorges
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      Santa Cruz Marketing Bootcamp
    7. 10/17/09 Kathryn Gorges
      LinkedInCorporateOverview
      7
      Santa Cruz Marketing Bootcamp
    8. 10/17/09 Kathryn Gorges
      Facebook PageMakes travel fun
      8
      Santa Cruz Marketing Bootcamp
    9. YouTube Best Western TV: special interest episodes
      10/17/09 Kathryn Gorges
      9
      Santa Cruz Marketing Bootcamp
    10. Twitter: Fun, exotic, easy travel
      10/17/09 Kathryn Gorges
      10
      Santa Cruz Marketing Bootcamp
    11. 10/17/09 Kathryn Gorges
      Desktop Widget
      11
      Santa Cruz Marketing Bootcamp
    12. Social Media Marketing Mechanics
      Website
      • Blog
      Email
      LinkedIn
      Facebook
      YouTube
      Twitter
      Flickr
      Delicious
      Digg
      Identify your target market,
      find out where they hang out,
      go there and engage!
      10/17/09 Kathryn Gorges
      12
      Santa Cruz Marketing Bootcamp
    13. CommunityConnectionBlog
      10/17/09 Kathryn Gorges
      13
      Santa Cruz Marketing Bootcamp
    14. Photo Blog
      10/17/09 Kathryn Gorges
      14
      Santa Cruz Marketing Bootcamp
    15. Personal Brand
      Blog
      10/17/09 Kathryn Gorges
      15
      Santa Cruz Marketing Bootcamp
    16. Main Web Presence Blog
      10/17/09 Kathryn Gorges
      16
      Santa Cruz Marketing Bootcamp
    17. WordpressContentMgmtRecipeFreeOpenMany add-in featuresLots of layouts — easily customizedWebsite platform
      10/17/09 Kathryn Gorges
      17
      Santa Cruz Marketing Bootcamp
    18. Social Media Marketing Mechanics
      Website
      Blog
      • Email
      LinkedIn
      Facebook
      YouTube
      Twitter
      Flickr
      Delicious
      Digg
      Identify your target market,
      find out where they hang out,
      go there and engage!
      10/17/09 Kathryn Gorges
      18
      Santa Cruz Marketing Bootcamp
    19. Constant ContactEmail Mktg CampaignsMetricsNot spamHTML formatRecipeFree trial
      10/17/09 Kathryn Gorges
      19
      Santa Cruz Marketing Bootcamp
    20. iContactEmail Mktg CampaignsMetricsNot spamHTML formatRecipeFree trial
      10/17/09 Kathryn Gorges
      20
      Santa Cruz Marketing Bootcamp
    21. Vertical ResponseEmail Mktg CampaignsMetricsNot spamHTML formatRecipeFree trial
      10/17/09 Kathryn Gorges
      21
      Santa Cruz Marketing Bootcamp
    22. Social Media Marketing Mechanics
      Website
      Blog
      Email
      • LinkedIn
      Facebook
      YouTube
      Twitter
      Flickr
      Delicious
      Digg
      Identify your target market,
      find out where they hang out,
      go there and engage!
      10/17/09 Kathryn Gorges
      22
      Santa Cruz Marketing Bootcamp
    23. LinkedInHomePageStatusMenuSuggestedContactsUpdates: Groups PeopleApp InfoSearch
      10/17/09 Kathryn Gorges
      23
      Santa Cruz Marketing Bootcamp
    24. LinkedInProfilePageEdit/ViewResume InfoShort DescSnapshot Impression
      10/17/09 Kathryn Gorges
      24
      Santa Cruz Marketing Bootcamp
    25. LinkedInGroupsPageOrderingDisplayingCreating
      10/17/09 Kathryn Gorges
      25
      Santa Cruz Marketing Bootcamp
    26. LinkedInApplications
      10/17/09 Kathryn Gorges
      26
      Santa Cruz Marketing Bootcamp
    27. LinkedInCompanyPage
      10/17/09 Kathryn Gorges
      27
      Santa Cruz Marketing Bootcamp
    28. LinkedInCompanyPage
      10/17/09 Kathryn Gorges
      28
      Santa Cruz Marketing Bootcamp
    29. Social Media Marketing Mechanics
      Website
      Blog
      Email
      LinkedIn
      • Facebook
      YouTube
      Twitter
      Flickr
      Delicious
      Digg
      Identify your target market,
      find out where they hang out,
      go there and engage!
      10/17/09 Kathryn Gorges
      29
      Santa Cruz Marketing Bootcamp
    30. FacebookSignupPagePersonalProfileBusiness Fan Page
      10/17/09 Kathryn Gorges
      30
      Santa Cruz Marketing Bootcamp
    31. Facebook Home Page: News feed/Highlights/Settings
      10/17/09 Kathryn Gorges
      31
      Santa Cruz Marketing Bootcamp
    32. Facebook Profile Page: Tabs/Boxes/Chat/Apps/Friends
      10/17/09 Kathryn Gorges
      32
      Santa Cruz Marketing Bootcamp
    33. Facebook Fan Page: Business/Personal Brand/News Feed
      10/17/09 Kathryn Gorges
      33
      Santa Cruz Marketing Bootcamp
    34. FacebookFan PageInsightsAdminsAppsSettings
      10/17/09 Kathryn Gorges
      34
      Santa Cruz Marketing Bootcamp
    35. FacebookFan PageWall
      10/17/09 Kathryn Gorges
      35
      Santa Cruz Marketing Bootcamp
    36. Facebook
      Fan Page
      Landing
      Tab
      FBML
      10/17/09 Kathryn Gorges
      36
      Santa Cruz Marketing Bootcamp
    37. Social Media Marketing Mechanics
      Website
      Blog
      Email
      LinkedIn
      Facebook
      • YouTube
      Twitter
      Flickr
      Delicious
      Digg
      Identify your target market,
      find out where they hang out,
      go there and engage!
      10/17/09 Kathryn Gorges
      37
      Santa Cruz Marketing Bootcamp
    38. YouTubeSignup BrandingEmbed/Share/Link EverywhereFree Storage10 minute limitMany formatsInstant Video
      10/17/09 Kathryn Gorges
      38
      Santa Cruz Marketing Bootcamp
    39. YouTube Home Page
      Subscriptions
      Recommendations
      Features
      10/17/09 Kathryn Gorges
      39
      Santa Cruz Marketing Bootcamp
    40. YouTubeChannelCustomizeBlogConnectDashboard
      10/17/09 Kathryn Gorges
      40
      Santa Cruz Marketing Bootcamp
    41. Social Media Marketing Mechanics
      Website
      Blog
      Email
      LinkedIn
      Facebook
      YouTube
      • Twitter
      Flickr
      Delicious
      Digg
      Identify your target market,
      find out where they hang out,
      go there and engage!
      10/17/09 Kathryn Gorges
      41
      Santa Cruz Marketing Bootcamp
    42. TwitterSignupPageBrandingSimpleMeaningful
      10/17/09 Kathryn Gorges
      42
      Santa Cruz Marketing Bootcamp
    43. Twitter Settings PageURLBio: SearchLocationName vs. UsernamePicture
      10/17/09 Kathryn Gorges
      43
      Santa Cruz Marketing Bootcamp
    44. TwitterProfilePageShows your own tweetsFollowersFollowing
      10/17/09 Kathryn Gorges
      44
      Santa Cruz Marketing Bootcamp
    45. TwitterHome PageTweets of who you are followingTrending TopicsSearchDirect MessagesMentionsFavoritesResponse
      10/17/09 Kathryn Gorges
      45
      Santa Cruz Marketing Bootcamp
    46. TweetDeckTwitter Desktop ManagerMultiple AccountsSearchesAuto Feed Update
      10/17/09 Kathryn Gorges
      46
      Santa Cruz Marketing Bootcamp
    47. Seesmic Twitter Desktop Mgr
      10/17/09 Kathryn Gorges
      47
      Santa Cruz Marketing Bootcamp
    48. Social Media Marketing Mechanics
      Website
      Blog
      Email
      LinkedIn
      Facebook
      YouTube
      Twitter
      • Flickr
      Delicious
      Digg
      Identify your target market,
      find out where they hang out,
      go there and engage!
      10/17/09 Kathryn Gorges
      48
      Santa Cruz Marketing Bootcamp
    49. FlickrSignupPagePhotoSharingFree
      10/17/09 Kathryn Gorges
      49
      Santa Cruz Marketing Bootcamp
    50. Flickr100MB/moVideoTag based sharingUpgrade
      10/17/09 Kathryn Gorges
      50
      Santa Cruz Marketing Bootcamp
    51. Social Media Marketing Mechanics
      Website
      Blog
      Email
      LinkedIn
      Facebook
      YouTube
      Twitter
      Flickr
      • Delicious
      Digg
      Identify your target market,
      find out where they hang out,
      go there and engage!
      10/17/09 Kathryn Gorges
      51
      Santa Cruz Marketing Bootcamp
    52. DeliciousBookmarkingAutoTweetOrganizerTag based
      10/17/09 Kathryn Gorges
      52
      Santa Cruz Marketing Bootcamp
    53. Social Media Marketing Mechanics
      Website
      Blog
      Email
      LinkedIn
      Facebook
      YouTube
      Twitter
      Flickr
      Delicious
      • Digg
      Identify your target market,
      find out where they hang out,
      go there and engage!
      10/17/09 Kathryn Gorges
      53
      Santa Cruz Marketing Bootcamp
    54. DiggSharingAggregatorViral
      10/17/09 Kathryn Gorges
      54
      Santa Cruz Marketing Bootcamp
    55. Social Networking InterestPersonal vs PublicMediumChoose based on your business type
      ©Brian Solis
      10/17/09 Kathryn Gorges
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      Santa Cruz Marketing Bootcamp
    56. Social Media Marketing Mechanics
      Website
      Blog
      Email
      LinkedIn
      Facebook
      YouTube
      Twitter
      Flickr
      Delicious
      Digg
      Identify your target market,
      find out where they hang out,
      go there and engage!
      10/17/09 Kathryn Gorges
      56
      Santa Cruz Marketing Bootcamp
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