Social Marketing Intro

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Overview of the shift in marketing from command and control to relationship and why that makes sense. The underlying premise is that humans are by nature social and engage in word of mouth marketing -- now we have the tech to do that globally.

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Social Marketing Intro

  1. 1. Social Marketing<br />How?<br />Why?<br />What?<br />Where?<br />Me???<br />
  2. 2. Marketing is . . .<br />Clearly representing your product/service<br />Communicating your offer<br />Understanding your market<br />1/2010 Kathryn Gorges<br />The Social Marketing Diva<br />2<br />Branding<br />Promotion<br />Research<br />
  3. 3. The Original Village Marketing<br />1/2010 Kathryn Gorges<br />The Social Marketing Diva<br />3<br />
  4. 4. Industrialization =&gt; Separation<br />1/2010 Kathryn Gorges<br />The Social Marketing Diva<br />4<br /><ul><li>Individuals
  5. 5. Industry
  6. 6. One-way communication
  7. 7. Hierarchical
  8. 8. Command/Control</li></li></ul><li>Command and Control or Outbound Marketing<br />1/2010 Kathryn Gorges<br />The Social Marketing Diva<br />5<br />
  9. 9. The New Global Village<br />1/2010 Kathryn Gorges<br />The Social Marketing Diva<br />6<br />
  10. 10. Social or Relationship or Inbound Marketing<br />1/2010 Kathryn Gorges<br />The Social Marketing Diva<br />7<br />Heart<br />Inspiration<br />Contribution<br />Mission<br />Soul<br />Personality<br />
  11. 11. Keys to Social Marketing<br /><ul><li> Community
  12. 12. Connection
  13. 13. Contribution
  14. 14. Conversation
  15. 15. Collaboration</li></ul>Open the door to Customer Loyalty<br />1/2010 Kathryn Gorges<br />8<br />The Social Marketing Diva<br />
  16. 16. Value<br />Personification of your brand =&gt; what you are known for<br />Experience of your value<br />Credibility for your universal selling proposition or value proposition<br />1/2010 Kathryn Gorges<br />The Social Marketing Diva<br />9<br />=&gt; Brand <br />=&gt; Persona<br />
  17. 17. Where do I start?<br /><ul><li>Website
  18. 18. Blog
  19. 19. Email</li></ul>Twitter<br />Youtube<br />Facebook<br />LinkedIn<br />Flickr<br />Digg<br />Delicious<br />Friendfeed<br />Slideshare<br />Ning<br />Yelp<br />1/2010 Kathryn Gorges<br />The Social Marketing Diva<br />10<br />
  20. 20. 1/2010 Kathryn Gorges<br />11<br />The Social Marketing Diva<br />
  21. 21. 1/2010 Kathryn Gorges<br />12<br />The Social Marketing Diva<br />
  22. 22. 1/2010 Kathryn Gorges<br />13<br />The Social Marketing Diva<br />
  23. 23. 1/2010 Kathryn Gorges<br />14<br />The Social Marketing Diva<br />
  24. 24. 1/2010 Kathryn Gorges<br />15<br />The Social Marketing Diva<br />
  25. 25. 1/2010 Kathryn Gorges<br />16<br />The Social Marketing Diva<br />
  26. 26. Social Media Marketing Mechanics<br />Website<br />Blog<br />Email<br />LinkedIn<br />Facebook<br />YouTube<br />Twitter<br />Flickr<br />Delicious<br />Digg<br />Identify your target market, <br />find out where they hang out, <br />go there and engage! <br />1/2010 Kathryn Gorges<br />17<br />The Social Marketing Diva<br />

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