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Make a Name for Yourself: Branding and Social Marketing
 

Make a Name for Yourself: Branding and Social Marketing

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Introduction to branding yourself or your business and overview of applying that to create visibility on social media.

Introduction to branding yourself or your business and overview of applying that to create visibility on social media.

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    Make a Name for Yourself: Branding and Social Marketing Make a Name for Yourself: Branding and Social Marketing Presentation Transcript

    • Make a Name for Yourself
      Branding and Social Marketing
    • Agenda
      What is a brand?
      How do you create one?
      What does it look like?
      What do I need to do?
      5/13/10 Kathryn Gorges
      Make a Name for Yourself
      2
    • Social Media—Here I come!
      Facebook wall entry: 1-2 sentences
      Twitter: 140 characters
      Blog: 4-5 paragraphs
      YouTube: 1-3 minutes
      Make a Name for Yourself
      3
      5/13/10 Kathryn Gorges
      What will you write when you face the proverbial blank page?
    • Who are you?
      How do people remember you?
      4
      Make a Name for Yourself
      5/13/10 Kathryn Gorges
      • How do they know who you are?
      • Are you what you think you are?
      OR
      Are you how OTHERS experience you?
    • What is a brand?
      Shorthand
      for identification
      Make a Name for Yourself
      5
      5/13/10 Kathryn Gorges
    • Identification with what?
      Experience
      Value
      Inspiration
      Resource
      Favorite
      Reference
      5/13/10 Kathryn Gorges
      Make a Name for Yourself
      6
      • See
      • Hear
      • Touch
      • Taste
      • Smell
    • Branding Yourself
      What are your talents and strengths?
      5/13/10 Kathryn Gorges
      Make a Name for Yourself
      7
      • What inspires you?
      • What value do you think you give?
      • What experience do you think people have of you?
      • What experience do you want them to have?
      How do YOU want to be remembered?
    • Know Your Impact
      Friends
      Coworkers
      Family
      Acquaintances
      Strangers
      5/13/10 Kathryn Gorges
      Make a Name for Yourself
      8
      Strengths, weaknesses, count on, summary words
    • 5/13/10 Kathryn Gorges
      Make a Name for Yourself
      9
      Inspiration
      Wants
      Talents
      Needs
    • Make a Name for Yourself
      10
      Bringing YOU into Social Media
      for Visibility
      Value
      => Brand
      => Persona
      • Personification of your brand => what you are known for
      • Experience of your value
      • Credibility for your universal selling proposition or value proposition
      5/13/10 Kathryn Gorges
    • Social Media Branding
      Cohesive and reflective of your value
      Image: personable, professional
      Platform: where is your community?
      Role: Resource? Inspirer? Coach? Teacher? Critic? Connector?
      Content: Carries your value
      5/13/10 Kathryn Gorges
      Make a Name for Yourself
      11
    • 5/13/10 Kathryn Gorges
      Make a Name for Yourself
      12
    • 5/13/10 Kathryn Gorges
      Make a Name for Yourself
      13
    • Photo Blog
      14
      Make a Name for Yourself
      5/13/10 Kathryn Gorges
    • Personal Brand
      Blog
      15
      Make a Name for Yourself
      5/13/10 Kathryn Gorges
    • Main Web Presence Blog
      16
      Make a Name for Yourself
      5/13/10 Kathryn Gorges
    • WordpressContentMgmtRecipeFreeOpenMany add-in featuresLots of layouts — easily customizedWebsite platform
      17
      Make a Name for Yourself
      5/13/10 Kathryn Gorges
    • Your Social Media Strategic Plan
      Identify your brand and persona
      Develop a cohesive look and tone for your brand persona
      Choose social media platforms based on your desired connections
      Take on a role: Resource? Inspirer? Coach? Teacher? Critic? Connector?
      Create content that carries your value—and supports your brand
      5/13/10 Kathryn Gorges
      Make a Name for Yourself
      18
    • Stay Focused on WHO YOU ARE
      5/13/10 Kathryn Gorges
      Make a Name for Yourself
      19
    • Social Networking InterestPersonal vs PublicMediumChoose based on your business type
      ©Brian Solis
      20
      Make a Name for Yourself
      5/13/10 Kathryn Gorges
    • Social Media Marketing Mechanics
      Website
      Blog
      Email
      LinkedIn
      Facebook
      YouTube
      Twitter
      Flickr
      Delicious
      Digg
      Identify your target market,
      find out where they hang out,
      go there and engage!
      21
      Make a Name for Yourself
      5/13/10 Kathryn Gorges
    • Keys to Success
      Consistent
      Present
      Persistent
      Contribution
      Participant
      Integrity
      5/13/10 Kathryn Gorges
      Make a Name for Yourself
      22