Make a Name for Yourself: Branding and Social Marketing
 

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Introduction to branding yourself or your business and overview of applying that to create visibility on social media.

Introduction to branding yourself or your business and overview of applying that to create visibility on social media.

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Make a Name for Yourself: Branding and Social Marketing Presentation Transcript

  • 1. Make a Name for Yourself
    Branding and Social Marketing
  • 2. Agenda
    What is a brand?
    How do you create one?
    What does it look like?
    What do I need to do?
    5/13/10 Kathryn Gorges
    Make a Name for Yourself
    2
  • 3. Social Media—Here I come!
    Facebook wall entry: 1-2 sentences
    Twitter: 140 characters
    Blog: 4-5 paragraphs
    YouTube: 1-3 minutes
    Make a Name for Yourself
    3
    5/13/10 Kathryn Gorges
    What will you write when you face the proverbial blank page?
  • 4. Who are you?
    How do people remember you?
    4
    Make a Name for Yourself
    5/13/10 Kathryn Gorges
    • How do they know who you are?
    • 5. Are you what you think you are?
    OR
    Are you how OTHERS experience you?
  • 6. What is a brand?
    Shorthand
    for identification
    Make a Name for Yourself
    5
    5/13/10 Kathryn Gorges
  • 7. Identification with what?
    Experience
    Value
    Inspiration
    Resource
    Favorite
    Reference
    5/13/10 Kathryn Gorges
    Make a Name for Yourself
    6
    • See
    • 8. Hear
    • 9. Touch
    • 10. Taste
    • 11. Smell
  • Branding Yourself
    What are your talents and strengths?
    5/13/10 Kathryn Gorges
    Make a Name for Yourself
    7
    • What inspires you?
    • 12. What value do you think you give?
    • 13. What experience do you think people have of you?
    • 14. What experience do you want them to have?
    How do YOU want to be remembered?
  • 15. Know Your Impact
    Friends
    Coworkers
    Family
    Acquaintances
    Strangers
    5/13/10 Kathryn Gorges
    Make a Name for Yourself
    8
    Strengths, weaknesses, count on, summary words
  • 16. 5/13/10 Kathryn Gorges
    Make a Name for Yourself
    9
    Inspiration
    Wants
    Talents
    Needs
  • 17. Make a Name for Yourself
    10
    Bringing YOU into Social Media
    for Visibility
    Value
    => Brand
    => Persona
    • Personification of your brand => what you are known for
    • 18. Experience of your value
    • 19. Credibility for your universal selling proposition or value proposition
    5/13/10 Kathryn Gorges
  • 20. Social Media Branding
    Cohesive and reflective of your value
    Image: personable, professional
    Platform: where is your community?
    Role: Resource? Inspirer? Coach? Teacher? Critic? Connector?
    Content: Carries your value
    5/13/10 Kathryn Gorges
    Make a Name for Yourself
    11
  • 21. 5/13/10 Kathryn Gorges
    Make a Name for Yourself
    12
  • 22. 5/13/10 Kathryn Gorges
    Make a Name for Yourself
    13
  • 23. Photo Blog
    14
    Make a Name for Yourself
    5/13/10 Kathryn Gorges
  • 24. Personal Brand
    Blog
    15
    Make a Name for Yourself
    5/13/10 Kathryn Gorges
  • 25. Main Web Presence Blog
    16
    Make a Name for Yourself
    5/13/10 Kathryn Gorges
  • 26. WordpressContentMgmtRecipeFreeOpenMany add-in featuresLots of layouts — easily customizedWebsite platform
    17
    Make a Name for Yourself
    5/13/10 Kathryn Gorges
  • 27. Your Social Media Strategic Plan
    Identify your brand and persona
    Develop a cohesive look and tone for your brand persona
    Choose social media platforms based on your desired connections
    Take on a role: Resource? Inspirer? Coach? Teacher? Critic? Connector?
    Create content that carries your value—and supports your brand
    5/13/10 Kathryn Gorges
    Make a Name for Yourself
    18
  • 28. Stay Focused on WHO YOU ARE
    5/13/10 Kathryn Gorges
    Make a Name for Yourself
    19
  • 29. Social Networking InterestPersonal vs PublicMediumChoose based on your business type
    ©Brian Solis
    20
    Make a Name for Yourself
    5/13/10 Kathryn Gorges
  • 30. Social Media Marketing Mechanics
    Website
    Blog
    Email
    LinkedIn
    Facebook
    YouTube
    Twitter
    Flickr
    Delicious
    Digg
    Identify your target market,
    find out where they hang out,
    go there and engage!
    21
    Make a Name for Yourself
    5/13/10 Kathryn Gorges
  • 31. Keys to Success
    Consistent
    Present
    Persistent
    Contribution
    Participant
    Integrity
    5/13/10 Kathryn Gorges
    Make a Name for Yourself
    22