Your SlideShare is downloading. ×
  • Like

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Facebook Intro for Business

  • 1,119 views
Published

This presentation for businesses provides an overview of social media and its potential, then expands on using Facebook pages for business to build customer loyalty and increase referrals.

This presentation for businesses provides an overview of social media and its potential, then expands on using Facebook pages for business to build customer loyalty and increase referrals.

Published in Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
1,119
On SlideShare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
33
Comments
0
Likes
8

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Facebook for Business
    Why?How? Results? When?
  • 2. Command and Control or Outbound Marketing
    1/2010 Kathryn Gorges
    The Social Marketing Diva
    2
  • 3. The New Global Village
    1/2010 Kathryn Gorges
    The Social Marketing Diva
    3
  • 4. Social or Relationship or Inbound Marketing
    1/2010 Kathryn Gorges
    The Social Marketing Diva
    4
    Heart
    Inspiration
    Contribution
    Mission
    Soul
    Personality
  • 5. Take advantage of the level playing field
    1/2010 Kathryn Gorges
    The Social Marketing Diva
    5
  • 6. Why bother?
    We trust our friends more than ads
    Facebook is ubiquitous
    1/2010 Kathryn Gorges
    The Social Marketing Diva
    6
    From The Economist Jan 28th 2010
  • 7. Is Facebook a waste of business time?
    People really use social media
    And Facebook is where it’s at
    1/2010 Kathryn Gorges
    The Social Marketing Diva
    7
    From The Economist Jan 28th 2010
  • 8. Facebook Statistics
    2nd most popular site after Google
    6 years old
    350 million users —3rd largest nation in the world
    55 million updates per day
    3.5 billion pieces of content every week
    70% of the audience is outside the US
    From The Economist Jan 28th 2010
    1/2010 Kathryn Gorges
    The Social Marketing Diva
    8
  • 9. Facebook Benefits
    “In many ways the world of commerce is a perfect place for a social network to flourish. Doing business, after all, boils down to managing a complex web of relationships with customers, suppliers and others.”-From The Economist Jan 28th 2010
    1/2010 Kathryn Gorges
    The Social Marketing Diva
    9
  • 10. Facebook Objective
    Build relationships => loyalty
    Word of mouth marketing => sharing among the community
    Reveal the breadth and depth of your brand/value
    Create trust through consistent interaction
    Bottom line: repeat business and referrals
    1/2010 Kathryn Gorges
    The Social Marketing Diva
    10
  • 11. How do I engage with Facebook?
    Tips
    Insights
    Industry news
    Trends
    Special events and opportunities
    Inside information
    Your work
    1/2010 Kathryn Gorges
    The Social Marketing Diva
    11
    80/20 Rule:
    80% contribution 20% promotion
  • 12. Facebook Posting Tips
    2-4 times per week at least, but not more than 1 a day
    Organize your posts
    e.g. Monday’s twitter tip
    Schedule
    Consistent
    Quality content – meaningful, useful info
    Maintain your brand style
    Variety of posts
    Link posts have thumbnails: that’s good
    Photo and video posts
    Invite comments, respond to them - engage
    1/2010 Kathryn Gorges
    The Social Marketing Diva
    12
  • 13. Facebook Advanced Tips
    Vanity urlname with 25 fans
    E.g. www.facebook.com/SocialMarketingDiva
    www.fb.me/SocialMarketingDiva
    www.facebook.com/username
    Twitter tie-in
    www.facebook.com/twitter
    Tweets your Facebook posts
    Connect your blog
    Notes
    NetworkedBlogs
    Messages to fans
    Sparingly
    Custom tabs and landing pages
    FBML
    Ask fans to share/like/comment to get your post into feeds
    1/2010 Kathryn Gorges
    The Social Marketing Diva
    13
  • 14. Let everyone know about your new Facebook page!
    Ask your friends to fan you. Invite them to help create your success.
    Use your email list to send an invitation
    Facebook badge on your website
    Fan page ads
    Fan box widget
    Keep your updates in your fans feeds
    1/2010 Kathryn Gorges
    The Social Marketing Diva
    14
  • 15. 1/2010 Kathryn Gorges
    The Social Marketing Diva
    15
  • 16. 1/2010 Kathryn Gorges
    The Social Marketing Diva
    16
  • 17. 1/2010 Kathryn Gorges
    17
    The Social Marketing Diva
  • 18. 1/2010 Kathryn Gorges
    18
    The Social Marketing Diva
  • 19. 1/2010 Kathryn Gorges
    19
    The Social Marketing Diva
  • 20. 1/2010 Kathryn Gorges
    The Social Marketing Diva
    20
    Facebook Insights: Analytics
  • 21. Sign up – create a fan page
    1/2010 Kathryn Gorges
    The Social Marketing Diva
    21
  • 22. Create a Facebook business fan page
    1/2010 Kathryn Gorges
    The Social Marketing Diva
    22
  • 23. Keys to Social Marketing
    Open the door to Customer Loyalty
    1/2010 Kathryn Gorges
    23
    The Social Marketing Diva