5 Actions to Take Before Building Your Website

GotPassion?Time to show it off on your website! Kathryn Gorges @SocialMktgDiva @kagorges www.linkedin.com/in/KathrynGorges

Roadmap• What’s your website for?• Who are you?• Of what value are you to what target market?• What do you want people to do?• How will you leverage social media?© 2011 Kathryn Gorges www.thesocialmarketingdiva.com 2

Your Unique Contribution• Who are your competitors—that you care about?• What is their positioning (the gap they’re going after)?• What do they stand for?• What do you do differently?• What talents, skills, and experience enable you to deliver on your promise?© 2011 Kathryn Gorges www.thesocialmarketingdiva.com 6

Effective Branding Requires Value Clarity• What are your talents and strengths?• What are the strengths of your business?• What inspires you?• What value do you think your business delivers?• What experience do you think people have of you?• Of your business?• What experience do you want them to have? How do YOU want YOUR business to be remembered?© 2011 Kathryn Gorges www.thesocialmarketingdiva.com 7

Communicating your value• Because of my qualifications…  Talents, skills, experience• And my commitment to…  Inspiration, values, legacy• My product/service can help you…  Tactical contribution• You will then be able to…  Your promise I bring my 15 years of marketing and sales experience and my commitment to uncovering and leveraging your foundational inspiration and vision to help you increase your visibility and make you irresistible to your market, growing your business revenue.© 2011 Kathryn Gorges www.thesocialmarketingdiva.com 9

Value Proposition Formula• For (target customers) Who (have the following problem) Our product is a (describe the product or solution)  That provides (cite the breakthrough capability)  Unlike (reference competition), Our product/solution (describe the key point of competitive differentiation)© 2011 Kathryn Gorges www.thesocialmarketingdiva.com 10

Your target customer• What gap are you closing for your customer?• Why does your customer need you?• Why does your customer want you?• What would your customer do without you? Would they miss you?• Customer driven or customer focused?© 2011 Kathryn Gorges www.thesocialmarketingdiva.com 11

Your Social Media Strategic Plan• Identify your brand and persona• Develop a cohesive look and tone for your brand persona• Choose social media platforms based on your desired connections• Take on a role: Resource? Inspirer? Coach? Teacher? Critic? Connector?• Create content that carries your value—and supports your brand© 2011 Kathryn Gorges www.thesocialmarketingdiva.com 16

GotPassion?Time to show it off on your website! Kathryn Gorges @SocialMktgDiva @kagorges www.linkedin.com/in/KathrynGorges

5 Actions to Take Before Building Your Website

by Social Marketing Diva

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