What is User Experience Design part one


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Part of a series of sessions that are conducted every Thursday at the iHub Research UX Lab in Nairobi, Kenya.
User Experience Design is a very new and often misused term in Kenya. Kagonya Awori ( MHCI from CMU), begun conducting weekly UX sessions to promote the understanding and practice of UX design.

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  • Picture source: http://newlantern.com/design/the-design-of-everyday-things/Definition source: https://www.nngroup.com/about/user-experience-definitionUser Experience is the most confused, most misunderstood, most misused term today. So what exactly is it? Or at least, what does it involve?Term coined by Don Norman in around 1995, when he was Vice President of the Advanced Technology Group at Apple
  • Design is not limited to visual design.
  • Picture source: Purchased from Deposit PhotosExplain the three using the lady’s use of the phone
  • Source: http://en.wikipedia.org/wiki/Turkish_Airlines_Flight_981Picture source: http://forum.santabanta.com/showthread.htm?248054-World-s-Deadliest-Air-Disasters/page2The failure to close a cargo door properly on Turkish Airlines Flight 981 in 1974 resulted in the loss of the aircraft - however the design of the cargo door latch was also a major factor in the accident. Type Failure of aft cargo door due to design flaws, leading to destruction of hydraulic systems by explosive decompressionKilled all 346 people on boardAssessment: The crash resulted from the rear cargo hatch blowing-off, causing decompression and severing cables that left the pilots with almost no control. The hatches used manual procedures to ensure they were locked correctly. Problems with the hatches had previously occurred. Investigation showed that these procedures were open to abuse, by forcing the handle shut without the pins being in place. It was noted that the pins had been filed down, making it easier to close the door, but leaving it less resistant to pressure. Also a support-plate for the handle-linkage had not been installed, although this work had been signed-off. Finally the latching had been performed by a Moroccan baggage-handler who could not read the relevant notices, in Turkish or English. After the disaster, the latches were re-designed and the locking system significantly upgraded.
  • USB-to-laptop charging cord : two- or three-prong outlet would require the bag to have a cooling system, which is something the company is not eager to do.There's a conspicuous button on the front of the bag for checking the battery's charge status: up to four small lights, which can be hard to see in daylight.I kept the bag's charger tucked in a pouch inside the bag. The cap and charging port located on the side of the bag snapped off a few days after I started testing it, and so from then on, I had to take the battery out and plug the cord in directly whenever I needed to refuel.Tested by Review: A laptop bag that can charge gadgetsBy Mark Milian, CNN : http://edition.cnn.com/2011/12/01/tech/gaming-gadgets/powerbag-reviewPicture source: http://1.bp.blogspot.com/-6xKG-mA29AA/Tza7eJLaOcI/AAAAAAAAAsA/hb4HBFKgmMU/s1600/powerbag.jpg
  • Picture source: Purchased from Deposit Photos
  • Picture source: Purchased from Deposit PhotosQuote byJessyca Frederick, Director of Product Management, ThisNext
  • Picture source: Taken by our team during one of our UX studies for a Nairobi client
  • Project Swing cartoonPicture source: http://tamingdata.com/wp-content/uploads/2010/07/tree-swing-project-management-large.png
  • Picture Source : http://dailyartifacts.com/walmarts-185-billon-dollar-mistakeWhat users say they do and what users actually do are two different things. If I had asked people what they want, they would have said faster horses. Henry FordWalmart took the voice of the customer too literally. Customers answered a Walmart survey and told Walmart that they would prefer less clutter in the stores. Their reaction? "Project Impact" - a major change in strategy and store customer experience - starting in 2008.The result:a $1.85 billon dollar customer experience mistake made by Walmart (a conservative estimate of lost revenue that does not include the hundreds of millions spent on remodeling stores) Source / full article here: http://dailyartifacts.com/walmarts-185-billon-dollar-mistakeThe lesson? There's a difference between what customers say vs. what they do. Understanding the difference can lead to innovation...not understanding it can hit your bottom line, hard USERS DON’T KNOW WHAT THEY WANT
  • Picture Source: http://www.circleofblue.org/waternews/wp-content/uploads/2011/06/lake-turkana.jpg1980s Lake Turkan Fishing ProjectThe development agency of Norway decided that exploiting the resources of Lake Turkana would be a good development initiative for the region, increasing incomes, employment, and stability in the face of weather patterns and climate change. With these intentions, a fish-processing factory was constructed in the area during the 1980s and the herders were trained and hired as fishers and factory workers. The longstanding traditions and nomadic culture of the population were overlooked by the decision-makers at the top and the project was largely implemented without first consulting with the community.Kibera Light bulb example
  • What is User Experience Design part one

    1. 1. What is User Experience Design? Part One KagonyaAwori Nairobi, Kenya
    2. 2. Definition of user experience What is UX? "User experience" encompasses all aspects of the end-users interaction with the company, its services, and its products. The first requirement for an exemplary user experience is to meet the exact needs of the customer…… products that are a joy to own, a joy to use….. Don Norman True user experience goes far beyond giving customers what they say they want, or providing checklist features.”
    3. 3. Elements of user experience Elements of UXD Interaction Design Visual Design Graphic Design Communication Design Sound Design Content Human Factors Ergonomics Information Architecture UserInterfaceDesign Industrial Design
    4. 4. Elements of user experience UX ≠ ID ≠ UI User Experience Design ≠ Interaction Design ≠ User Interface Design
    5. 5. Elements of user experience User Interface Design focus on product Interaction Design focus on human behaviour User Experience Design the whole picture
    6. 6. Application of user experience design
    7. 7. Ready for take off
    8. 8. Always on
    9. 9. Principles of User Experience Design
    10. 10. UX principlesThe user comes first
    11. 11. UX principles“You are not the user. Neither is yourboss.”Jessyca Frederick
    12. 12. UX principlesUnderstand thy user
    13. 13. UX principles“...pay attention to what users do, not what they say.”Jakob Nielsen
    14. 14. UX principlesContext! Context! Context!
    15. 15. To get you started..Boxes and Arrowshttp://boxesandarrows.com/UX Boothhttp://www.uxbooth.com/IxDAhttp://www.ixda.org/The Design of Everyday ThingsBy Don NormanDon’t Make Me ThinkBy Steve Krug
    16. 16. About the facilitator Kagonya Awori is a User Experience Researcher with the iHub UX Lab in Nairobi, Kenya. She holds a Masters in Human-Computer Interaction from Carnegie Mellon University, USA, an Ivy League, making her the first African with an MHCI from Carnegie Mellon. Kagonya is passionate about catalyzing the knowledge and application of user experience design in the burgeoning tech community in Kenya.